10 Aug August 10, 2022 – African American Online Sales Lamar Tyler and Per “The Price Whisperer” Sjofors
Lamar Tyler – CEO and co-Founder of Tyler New Media
You want to position your product or service as a painkiller,
not a vitamin. Vitamins are something that you can take or
not take. You have great intentions to take it, but if you don’t
it’s fine. We want to look at the issues that people face where
they need a painkiller! They need your product right now!
Lamar Tyler
Lamar Tyler is CEO and co-Founder of Tyler New Media – one of the fastest-growing private companies in America recognized by Inc. magazine on its annual Inc. 5000 list (2021). As the parent company of celebrated digital brands like Traffic Sales and Profit (TSP) – America’s premier learning community of over 38K purpose-driven African American businesses and entrepreneurs; and BlackAndMarriedWithKids.com – the largest independent African American marriage and parenting site on the web; Lamar created Tyler New Media to be a catalyst of change that shifts narratives of how the world views Black businesses and families. Today, he has become one of the leading and most influential voices in business and digital marketing and has received countless recognition for his work, including being listed as one of Ebony Magazine’s Power 100, selected as a finalist for Black Enterprise’s Family Business of the Year, and for Infusionsoft’s Small Business ICON Award, as well as the recipient of the ClickFunnels Two Comma Club Award. He is also is the author of two transformative books, Traffic, Sales and Profit: The Ultimate Step-by-Step Guide to Creating Consistent Business Revenue Online and The Gatekeepers are Gone: Hustle + Technology = Success, and has been featured on CNN, HLN, Today, Good Morning America, NPR, Washington Post, Entrepreneur, ESSENCE, Parenting Magazine and more.
Per “The Price Whisperer” Sjofors – and Author of 7 Easy Steps To Successfully Increase Prices: …And Keep Your Customers Happy
Pricing power is when you can increase your pricing without
losing sales. Pricing power comes from differentiation. Differentiation comes from the additional resources you have in your company
to further your product development or your service definition,
to spend more money on marketing or hiring the best people.
Per Sjofors
Since 2008, the dedicated people behind Sjöfors & Partners have worked tirelessly in helping hundreds of companies worldwide (soon to be about the top of the one thousand mark) to significantly increase their sales growth and profit margin by helping them gain a better understanding of how everything they “do” in their business will affect their sales volume and pricing power. In the mid-1980s, the founder, while CEO of his first company, Per Sjöfors, developed an interest in understanding how the particularities of pricing fit into a company’s growth and margins and began experimenting in the companies he ran. Per discovered that business school teachings about pricing were too academic and theoretical. Pricing was discussed as a separate activity, completely detached and devoid of how it impacts the rest of a specific business when in fact, customer targeting, product and/or service features, marketing channels and messages, sales channels and methods, and price all interact together. Spurred on by this discovery, Per meticulously developed a process in which it is possible to use an original and proprietary online market research method that expertly predicts sales volumes at different prices for each aspect of a company’s operation. Sjöfors & Partners still uses this process to this day, more developed and refined, of course. Experienced business people assess the information created by the AI software to ensure our recommendations are intensely practical and always lead to unsurpassed business results. In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer feeling of price and value, that is, why people buy one product and not another. By isolating key factors that decide a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It is not black magic; it is human psychology.