How to Be a Guest on this Radio Show/Podcast
Three Shows or Formats
The School for Startups Radio Show and podcast has been produced daily (4 or 5 days a week) since September 2012. It is a 54 minute show with 2 or 3 guests. Guest interviews are about 22 minutes on average. Shows air on about half of the 33 stations in the show’s network.
The School for Startups Minutes started in September 2022. They are 90 seconds long and taken from the longer interviews above. They high one point from the guest, maybe their thesis or main point. Minutes air on all of the 33 stations in the show’s network. Radio stations use Minutes as filler in between shows, usually at the top of the hour. Each station can use the segment as many times a day as it wants. On average, stations air the Minute segments 7 times a day.
The Quick Ten is the third format will be released soon. For the last 3 years, some guests have been playing the game, each answering the same 10 questions about entrepreneurship. Its interesting to see how 100s of leaders answer the same question. So far, about 150 guests have recorded their answers, but only 6-7 have ever aired. The complete collection will drop in a special way soon.
The show is great because of our guests! We like to interview entrepreneurs, business owners, authors, thought leaders, leadership and management experts, gurus of all kinds, and crazy people. Anyone with a good story is a potential guest.
Most guests are introduced to the show by publicists or PR agencies. They provide a level of vetting to make sure our guests are the best. They do an invaluable job, as we do not usually approach people and ask them to be on the show.
Entrepreneurs take the initiative, and we love that! We do not require that guests have a publicist. So, if you think you’d be a great guest, please feel free to reach out and suggest yourself. Please use the Contact Us page.
When approaching us to suggest a guest, we appreciate seeing a full biography and a suggested topic of conversation. What do you want to share with our listeners that will make them better small business owners?
After we see your pitch, we will soon email you the Calendly link to sign up. You must have an invitation email from Jim to sign up.
Charges, Fees, Surcharges, Levies, Payments, and Tolls
Do we charge to be a guest on the show? Sometimes, yes, we do.
Why do we sometimes charge? We sometimes charge because radio stations almost always charge us for airtime. One of our goals is to be on more radio stations so our small business owner guests can reach more customers. Sometimes charging allows us to add more stations.
Sometimes we charge the following:
How to Be a Great Guest
This is a high energy, interview show. All interviews are 100% organic and non-planned. But the questions are about YOU, the guest. Tell us about your business. How did you start? How did you get the idea to start? Easy, softball stuff!
So, here are some suggestions about how to have a great interview.
Examples: You can be a better leader.
My business is interesting and making something better.
Eat less beef.
You can be more creative.
Buy this book b/c …..
Examples: How I got my business idea….
How I got my first customer…..
Where I got the money to start…..
The Quick Ten
After the normal main interview, we can play our separate game show feature, “The Quick Ten.” Ten questions with quick advice! If you want to play, you must ask. Jim will not mention it until you do! Please let him know before the interview that you want to play.
These are the questions. We hope to get very short answers, one sentence at most. Should take 2 minutes TOTAL.
1. Your favorite creativity hack?
2. Favorite bootstrapping trick?
3. Name your top 5 passions.
4. The first 3 steps in starting a business are….
5. The best way to get your first real customer is…..
6. Your dreamiest technology is….
7. Best entrepreneurial advice.
8. Worst entrepreneurial mistake.
9. Favorite entrepreneur and why.
10. Favorite superhero.
We always play for the “Standard Wager, the Standard Wager.” The winner is determined by your score, determined by our world-famous judging panel.
We will send you the link to your page when built.
You have our permission to use the audio file for your marketing. Edit Jim out, whatever.