March 24, 2023 – Healthy IQBAR Will Nitze and Healing Your Brain Scott Warrick

March 24, 2023 – Healthy IQBAR Will Nitze and Healing Your Brain Scott Warrick






Will Nitze – Founder and CEO of IQBAR

If you want to make a thing at scale, you need
money. It is hard to bootstrap.

Will Nitze

Will Nitze is the Founder and CEO of IQBAR, a startup that makes delicious vegan and plant-based protein bars and hydration mixes that nourish your brain and body. Their products sell in 8,000+ locations, including CVS and Kroger, and on all major e-commerce platforms, including Amazon, where they have earned the Amazon Choice badge. In 2017, IQBAR had the highest-grossing food Kickstarter campaign, which brought in $70,000, and they’ve raised $10M+ to date. Will became fascinated by the human brain and how it works while studying psychology as an undergrad at Harvard. Then, in his mid-20s, when working in the software industry, he began to have chronic cognitive problems, including daily headaches and brain fog, that he linked to his high-carb diet. He staged an amazing cognitive recovery by cutting out staples like bread and pasta from his diet. In 2017, Will started experimenting in his apartment kitchen on a protein bar optimized for brain and body nutrition after failing to find ready-to-eat foods that matched his new diet. After countless iterations, he successfully launched a Kickstarter campaign that raised over 700% of its goal to bring IQBARs to the world. He grew his business from zero to 1M+ a year in revenue in just 2.5 years.





Scott Warrick – Employment Law Attorney and Author of Healing the Human Brain: A First-Hand User’s Guide for Rewiring Your Mental Health

If you have an opinion on abortion or gun control, someone is going
to attack you. That is 40% worse than smoking. The number one threat
to your health is working with bullies. 75% of all Americans say they
hate their job and that they are being bullied every day when they go
into work. This chronic distress is the problem.

Scott Warrick

Scott Warrick is a practicing Employment Law Attorney, Human Resource Professional and best-selling author with 40 years of hands-on experience. Scott uses his unique background to help organizations get where they want to go, which includes coaching and training managers and employees on site in his own unique, practical and entertaining style. Scott is also a three-time best-selling author. His first book, Solve Employee Problems Before They Start: Resolving Conflict in the Real World, is a #1 Best Seller for Business and Conflict Resolution. It was also named by EGLOBALIS as one of the best global Customer and Employee books for 2020-2021. Scott’s next book, Living The Five Skills of Tolerance: A User’s Manual For Today’s World, is also a #1 Best Seller in 13 categories on Amazon. His most recent book, Healing The Human Brain, is an International Best Seller in 14 categories with sales in over a dozen countries worldwide. Scott travels the country presenting seminars on such topics as Employment Law, Emotional Intelligence, Resolving Conflict, Bullying, Tolerance and Rewiring & Protecting the Human Brain. Scott has been named one of Business First’s 20 People To Know In HR, CEO Magazine’s 2008 Human Resources “Superstar,” a Nationally Certified Emotional Quotient Counsellor (CEQC) and a SHRM National Diversity Conference Presenter in 2003, 2006, 2007, 2008 and 2012. Scott has also received the Human Resource Association of Central Ohio’s Linda Kerns Award for Outstanding Creativity in the Field of HR Management and the Ohio State Human Resource Council’s David Prize for Creativity in HR Management. Scott’s academic background and awards include Capital University College of Law (Class Valedictorian (1st out of 233) and Summa Cum Laude), Master of Labor & Human Resources and B.A. in Organizational Communication from The Ohio State University.


SFS Minute 142: Brain Rewire