08 Aug August 8, 2013 – Changing Restaurants Joe Snell & Changing Advertising Paul Jarrett
Broadcast August 8, 2013 on Liberty Express Radio
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Joe Snell, Founder and CEO of Viableware
Joe Snell started his career in large-scale computer integration and was heavily involved in the internet even before the popularization of the web. He has since started 3 different technology firms, which were aqucired by ok Infospace, Compaq, and a number of other private equity firms. We have Joe on to go over his newest venture, Viableware, THE solution to POS problems in the food and beverage industry.
We once interviewed Mike Dubin of Dollar Shave Club. He ships a razor to you 4 times monthly for only 1$ a month. Take the basic premise of this business model and apply it the supplement industry; however, Bulu Box does not produce their own brand. Instead, they use incentive the consumer to review the products for points, redeemable for more products. These comments further provide value to the advertiser by encouraging a wealth of consumer feedback. Since the industry already lends itself to the reselling of product in bundles, known among consumers as ‘stacking,’ Bulu Box is making themselves quickly into the Netflix of the supplement market.