17 Feb February 17, 2023 – Mr. Affiliate Matt McWilliams and End Expert Joe Macleod
Matt McWilliams – CEO of MattMcWilliams Consulting
This quote will be added soon, sorry!
Matt McWilliams
Matt McWilliams is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He started his first online business in 2001 at the age of 22 and today is one of the leading online business teachers. In the 19 years between his first venture and living out his passion and purpose, he’s worked with more than 300,000 online business owners while running affiliate programs, product launches, and book launches for entrepreneurs such as Shark Tank’s Kevin Harrington, Michael Hyatt, Brian Tracy, Lewis Howes, Jeff Goins, Ray Edwards, Claire Diaz-Ortiz, Rich Schefren, and more. Today, he coaches other small business owners, solopreneurs, and wantrepreneurs on how to start the right online business, scale it, and eventually go full-time with it. –This text refers to the hardcover edition.
SFS Minute 101: Smart Collaboration
Joe Macleod – Endineering: Designing consumption lifecycles that end as well as they begin
This quote will be added soon, sorry!
Joe Macleod
Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. He led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognized team, working with the world’s favorite brands on the most pioneering of products. He now specializes in designing endings for consumer experiences, an emerging and critical new discipline he calls Endineering. Endineering aims to design specific elements which can be incorporated throughout the consumer lifecycle and frame the ending purposefully. These elements combine to mitigate problems as diverse as carbon impact, pollution, privacy loss in digital or mis-selling in financial services. Endineering aims to guide the consumer through the final stages of their engagement with a product to achieve a better and less damaging ending. Joe is author of the Ends book, which established this new design genre in 2018. iFixIt called Ends the best book about consumer e-waste. I am a TEDx Speaker. Wired says “An energetic Englishman, he advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It’s important to plan for each of them.