17 Dec December 18, 2017 – Xmas Buying Show – Throx Edwin Heaven, Cosmetics Tiffany Herrmann and Diamonds Tara Kraft
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Edwin Heaven – Shark Tank Contestant and Founder of Throx
Edwin Heaven writes like Hell! He started with award-winning campaigns for the likes of J. Walter Thompson, McCann-Erickson, and Guthy-Renker, some the top advertising agencies in the world. He worked on accounts including Sprint, Chevron, Wells Fargo, Del Monte, Hewlett-Packard, Hyatt Hotels, Michelob, Chrysler, Dole, and Warner Bros. He did such a great job branding one start-up called eGroups that Yahoo purchased it for half-a-billion dollars. Edwin wrote-produced-directed “The Organist,” an official entry at 21 international film fests. He wrote the original screenplay for “Howard the Duck” and “The Contestant” and Co-authored “Beach Blanket Babylon!,” the world’s longest-running musical/comedy. He has written comedy for the likes of Jonathan Winters, Bob Newhart, Rich Little, Tim Conway, Carol Burnett, John Cleese and Bob Hope, and he just completed his newest novel “Waiting for Cinderella.” Edwin has been published by Rolling Stone, Playboy, the SF Chronicle, Fox Kids/Steven Spielberg Presents Animaniacs and Francis Coppola’s legendary City Magazine. But, we invited him on the show to talk about Throx, a product he invented, the first socks to be sold in threes. He appeared on Shark Tank to present the company that Reader’s Digest named a “Best Innovation!”
Tiffany Sheree Herrmann – CEO of Sheree Cosmetics
Tiffany Sheree Herrmann is Founder and CEO of Sheree Cosmetics. She has been a cosmetic lover since the young age of 6 when she was caught borrowing her mother’s make-up. Her dream has been to create her own cosmetic line and she realized she could create her own formula with amazing pigmentation, all natural, cruelty free, paraben-free, all with a luxury feel. And, it could be done without charging an extreme price-tag. After ten months of developing her own liquid lipstick formula, in partnership with chemists and a cosmetic lab, her dream came true. Sheree Cosmetics was born. The business is family-owned and the formula is unique, one-of-a-kind, smudge resistant, transfer resistant, feather light, and cruelty free. Her entrepreneurial story is an inspiration to us all.
Tara Kraft – Diamond Expert, Women’s Lifestyle Expert and former Editor-in-Chief of Shape
Tara Kraft With over two decades of experience working with—and on—women’s lifestyle brands, Tara Kraft is a bonafide lifestyle expert. For four years, Kraft served as the Editor in Chief of Shape, the #1 women’s lifestyle publication and the 4th largest young women’s magazine. Overseeing both print and digital, Kraft significantly increased the brand’s coverage of fashion, accessories, and beauty, while continuing to produce renowned wellness, health, nutrition and fitness content. Additionally, Kraft simultaneously served as the Editorial Director of Fit Pregnancy and Natural Health magazines, redesigning both for to better appeal to the modern woman. Prior to her appointment as Shape’s Editor-in-Chief, Kraft served as the Beauty and Fashion Director of Star. She also headed up the beauty at Celebrity Living Weekly. Throughout her career, Kraft has made numerous national and local media appearances; she was previously a SAG/AFTRA member. Kraft currently heads up the publishing for Travelzoo, an online publisher of travel, entertainment and local lifestyle deals with over 28 million global members.
