08 Oct October 12, 2018 – Xero Shoes Steven Sashen and Mental Mastery w JJ Smith
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Steven Sashen – CEO of Xero Shoes, Athlete, Teacher
Steven Sashen is the developer and CEO of Xero Shoes. Steven and his wife, Lena Phoenix, started the “Barefoot… PLUS!” sandal business in late 2009; he had returned to sprinting 2 years earlier, at age 45, and experienced almost continuous injuries. An experiment with running barefoot cured the injuries and improved his times. Knowing about the Tarahumara Indians in Mexico, who run hundreds of miles in sandals made of tire scraps lashed to their feet, Steven created a high-tech upgrade of that product and launched it online. With nothing but Search Engine Marketing and Social Media Marketing, Xero Shoes has become the best-selling running sandal in the world, and now they sell a complete line of performance and casual shoes. Steven’s commitment is to making footwear that lets customers connect with the ground and “Feel The World.” His products fit perfectly, express the wearer’s personalities, outlast any other footwear, and use fewer resources than any other footwear. He’s also committed to discovering and teaching the best techniques for teaching natural movement — for walking, hiking, and running. Prior to jumping into the sandal business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He also co-hosted the Emmy award-winning, internationally syndicated TV show, Disk Doctors. Steven is also a Masters All-American sprinter, one of the fastest 50+year-olds in the United States.
JJ Smith – Author, Nutritionist and Certified Weight-loss Expert, and Author of Think Yourself Thin
JJ Smith is the author of the New York Times and USA TODAY bestsellers like Green Smoothies for Life. She is a nutritionist and certified weight-loss expert who has been featured on The Steve Harvey Show, The Montel Williams Show, and The Jamie Foxx Show and on the NBC, FOX, and CW Network, as well as in the pages of Glamour, Essence, and Ladies Home Journal. Since reclaiming her health, losing weight, and discovering a “second youth” in her forties, JJ has become the voice of inspiration to those who want to lose weight, be healthy, and get their sexy back! After helping dieters lose over two-million pounds with her trend-setting book 10-Day Green Smoothie Cleanse, which has been “America’s number-one detox diet for four years running- and once people try it they can’t seem to stop raving,” mediagenic JJ realized the most important, yet most overlooked factor, for permanent weight loss is mental mastery.