December 9, 2015 – Retirement Helper Rita Foley & Brand Narrative Richard Krevolin

Rita Foley – PetSmart Board Director, Coach and Author of The Retirement Boom: An All Inclusive Guide to Money, Life, and Health in Your Next Chapter

Rita Foley was President of a $1.1 billion plus global business and she led global expansions throughout South America, Western and Eastern Europe and China. MeadWestvaco became the world’s largest media packager and a leader in consumer, cosmetic, and pharmaceutical packaging. Rita led the acquisition and integration of 9 companies with 40 plants worldwide. She expanded the company’s liscensing activities and created a new corporate emphasis on design, innovation and new product development and in so doing, additionally acquired 3 design firms. Prior to the role as president, Rita was the SVP responsibel for Rigesa, ltd, in Brazil, with oversight for 110 milliion acres of forests, 2 paperboard mills, 4 corregated plants and 2 folding carton plants. She started at MeadWestvaco as their first CIO. In this role she oversaw the companywide implementation of SAP and created 3 standalone internet based businesses.In addition to being a former Fortune 500 president, Rita ia a corporate board director, and uses her free time as a photographer. Today, Foley is an advisor with Crenshaw Associates, leading their board services practice.

Richard Krevolin is helping many legal firms, CEO’s and Fortune 100 companies to achieve a deeper level of mastery of storytelling. Richard has done storytelling seminars, workshops and consulting with executives at Google, Ogilvy, J. Walter Thompson, Tata Interactive Software, Unilever, Nike, Panera Bread, Pepperidge Farms as well as many smaller businesses. He has also lectured to and worked with attorneys at Hunton Williams, Shook, Hardy & Bacon, Boeis Schiller, Adams Reese, DLA Piper, and many other law firms. In November, Rich’s new book, “The Hook: How to Share Your Brand’s Unique Story To Engage Customers, Boost Sales and Create Heartfelt Success,” was published by Career Press, a leader in business publishing. A graduate of Yale University, Richard went on to earn a master’s degree in UCLA and another master’s degree from USC. For 15 years, Richard has taught both undergraduate and graduate classes at UCLA, Ithaca, UGA, USC and Pepperdine. Under his guidance, his students have sold film scripts and TV shows to Fox, Nickelodeon, Universal, Sony-Tri-Star, Paramount, Dreamworks SKG and numerous other studios and production companies. He is the author of the several other books and his consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards including Golden Lions at Cannes and The People Choice Award in China. He just wrote, directed and produced a full length feature film documentary, “Making Light in Terezin,” which is being shown on the film festival circuit.