22 Sep September 22, 2021 – Red2Green David Koves and Go-To Theresa Lina
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David Koves – Founder & CEO Red2Green Digital
As an entrepreneur, you need to have 10% of your
time allocated to new stuff. I take Fridays and ask,
“What can we do that is a little different?”
David Koves is the Founder and CEO of Red2Green Digital and a former Google employee and marketing industry veteran with 10+ years of experience. R2G’s mission is to help digital businesses break out from the old silo-system and achieve meaningful revenue growth through innovative and data-driven advertising techniques. In 2020 they perfected an eCommerce strategy so powerful that it generated over $12m in sales for a single client!
Theresa Lina – Author of Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It
Everybody though that they were this unique snowflake,
but the market isn’t seeing a snowflake.
The market is seeing a pile of snow!!
Theresa Lina is the author of the bestseller, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She is also a long-time Silicon Valley business strategist and practitioner who specializes in helping companies become differentiated, innovative, and more profitable market leaders. As founder and president of Lina Group, Inc., she has more than 25 years of strategy, technology, innovation, and marketing expertise. Theresa has taught, coached, mentored and consulted to executives at hundreds of firms and startups globally, including Apple, Amazon, Google, Nike, Disney, Spurs Sports & Entertainment (San Antonio Spurs), Accenture, Intuit, Facebook, HP, PayPal, Oracle, Cisco, VMware, Intel, Dell, AT&T, Verizon, GE, IBM, Visa, WL Gore, and REI, to name just a few. She has worked across industries, ranging from technology, entertainment and financial services to healthcare, heavy industry, aerospace, energy, and more. Known for her creativity and lateral thinking, clients particularly value her ability to monitor market trends, quickly synthesize complex situations, and cross-pollinate best practices from other industries to help companies develop innovative strategies. She brings a fresh energy, wisdom, humor and optimism to each situation, able to see exciting opportunity where others may only see challenges. She has particularly deep expertise in defining, developing, and marketing complex enterprise solutions sold at senior levels in the organization. Ms. Lina served two terms on the Board of Governors for the National Academy of Television Arts and Sciences (NATAS), Southeastern Chapter, where she chaired a national children’s media literacy initiative and served as a judge and co-writer/producer for the regional Emmy Awards. Today, her passions lie in children’s causes, environmental stewardship, and diversity and inclusion efforts, including mentoring minority and women entrepreneurs. Theresa is a popular public speaker and makes frequent media appearances. She holds a degree from the McIntire School of Commerce at the University of Virginia. On a personal note, Theresa is based in the San Francisco Bay Area, where she is an avid sailor. In 2017-18, she and her family spent a year traveling around the world.