August 13, 2020 – Proximity Paradox Kiirsten May and The Foundation of a Successful Life Florentines

August 13, 2020 – Proximity Paradox Kiirsten May and The Foundation of a Successful Life Florentines

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Kiirsten May – Co-Owner at UpHouse and Author of The Proximity Paradox

In any service based business, you want to say ‘yes’ to every
project. There is certainly a point that you need to make the
tough decisions about the kind of work and
clients that you want.

Kiirsten May, together with her friend and business partner, Alex Varricchio, co-founded UpHouse in 2017. UpHouse is a marketing agency that elevates in-house marketing teams and the brands they promote. An award-winning copywriter, Kiirsten approach branding and marketing through the lens of purpose-told stories. She has a passion for brand, storytelling and nurturing the creativity in others. Starting UpHouse has given Kiirsten the opportunity to lean into this passion and form more collaborative relationships with clients than is typically possible in a traditional agency. Before starting UpHouse, she worked at two established advertising agencies. Kiirsten also works with entrepreneurs, coaching them on strategies to strengthen their personal brands and digital presence. As founders of UpHouse, Alex and Kiirsten have also published their new book, The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative, which encourages the audience to ask hard questions about how they work, how their businesses are structured, and why they routinely find their creativity at odds with what’s asked of them as executors and stewards of the bottom line.

Joe Florentine and Eric Florentine – Co-Founders at Success Cornerstone and Co-Author of The Foundation of a Successful Life 

There is no way anyone can manifest a goal if they do
not set a plan in action.

Joe Florentine has spent 40 years studying the teachings of prominent self-help experts. He received his first copy of Think & Grow Rich by Dr. Napoleon Hill as a young adult and used the principles within, among others, to grow his real estate company into a multi-million dollar business and to find happiness and success in his personal life. After retirement from real estate, he knew he wanted to share the success lessons he’s practiced and he founded Success Cornerstone, an organization dedicated to educating young adults and older on ways to live a more successful life.

Erica Florentine has more than 10 years of experience working as a communications professional. She is a writer whose work has appeared in outlets including Bustle,, Thought Catalog,,, Fitness and Delaware Today magazines and more. Erica was first exposed to self-help teachings more than a decade ago and has consistently practiced those lessons to excel in her career. With those lessons in place, she’s had the opportunity to work on communications and public relations efforts for international companies including Coca-Cola, Johnson & Johnson, Mondelez, Nestle and Merck, and most recently joined forces with her father to co-found Success Cornerstone.

Authored by Joe Florentine and his daughter Erica Florentine, The Foundation of a Successful Life walks you through proven steps to success: like understanding what makes you happy, creating a positive mindset, goal setting, planning, turning hurdles into advantages, and much more. These lessons have been used for generations by the world’s most successful people to get anything they wanted out of life. In perhaps the most all-encompassing, comprehensive book on success ever written, this book walks the readers through a range of proven success thought patterns and skills that will help them achieve anything they want in life.