February 7, 2014 – Renegade Matthew Goldfarb & Margaret Williamson of PRSVR

Matthew Goldfarb – Famous Copywriter and Chief Renegade Officer – Highlight Here

Matthew Goldfarb started his career with 12 years writing television commercials, radio spots, and websites for 1-800-Collect (the ones with Mr. T!), Volvo, Subaru, Dove, Campbell’s, and Viagra. He left it all to start Corporate Renegade in 2010 out of his spare bedroom in Brooklyn, to find clients who were tired of “looking, sounding, and behaving like everyone else.” The firm creates copy, messaging, and strategy that truly grow business, instead of feeding an ego. The firm has grown very quickly, and Matthew is with us to share some of his tricks and insights, and remember, “It’s better to stand out!”

Margaret Williamson – Co-Founder of PRSVR – Highlights Here

Margaret Williamson is co-founder PRSVR is a high lifestyle brand from Chicago. They specialize in outerwear, luggage, and travel essentials for male and female jet setters. The brand is based on 5 fundamentals: passion, resilience, sacrifice, values, and respect. They have a new store in Chicago which is drawing rave reviews. Margaret has built a huge part of her business with Instagram marketing, so we spend a good deal of time talking about that. Margaret has worked with the smallest, start-up companies and the largest Fortune 100 organizations, and everything in between.