07 May May 7, 2018 – Go Giver Authority Bob Burg and Marketing Segmentation Dr. Zal Phiroz
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Bob Burg – Keynote Speaker, Co-Founder and Coauthor of The Go-Giver Influencer: A Little Story About a Most Persuasive Idea
Bob Burg has been on the show before and his series, “The Go-Giver,” are some of the best selling business books of all time. He is one of the very top writers, speakers, and thought leaders. Bob speaks for corporations and associations internationally, including many of the Fortune 500 companies. He is best known for his books “Endless Referrals” and “Adversaries into Allies: Win People Over Without Manipulation or Coercion.” But his business parable, “The Go-Giver” (coauthored with John David Mann) has had the greatest impact. It has been translated into 21 languages and was Bob’s fourth book to sell over 250,000 copies. Today, he is with us to talk about the newest Go-Giver book, one on influence.
Dr. Zal Phiroz – Supply Chain & Data Science Professor and Fortune 500 Consultant
Dr. Zal Phiroz is a powerful business leader and established industry specialist in marketing and global supply chain practices, within the fast moving consumer goods and IT industry. Zal has held a number of executives, senior management and senior advisory roles including time spent with Proctor & Gamble and TELUS. He currently teaches Supply Chain Management (Masters Level) at Harvard University. With an established foundation in IT and management, Zal led a number of international special projects at Procter & Gamble, including $100M+ projects on shrink, Wal-Mart capacity optimization, Tide product concentration, IAMS demand projection, and recall. In addition to leading an exploratory team tasked with overseeing global P&G innovation, Zal contributed to the Folgers divestiture, Gillette merger, and managed cross-functional special project partnerships with major retailers including Wal-Mart, Shoppers Drug Mart, Tesco, CVS, and Walgreens. As the co-founder and President of Pier Consulting Group Inc., Zal is responsible for direct collaboration with medium sized corporations, leading academic institutions, and federal charities on sustainability, macro marketing, and management and coordination of all supply-chain and operations projects. Major projects have included management of international consumer marketing research, aggregate data analysis on competitive markets, growth opportunity quantification, and optimization of supply chain coordination. A dynamic public speaker, Mr. Phiroz is a regularly invited to guest lecture at various Universities on topics relating to Supply Chain Management. He has also spoken at TEDx, UN Canada, OPAL (Chicago, Newport, Toronto), and currently instructs graduate-level Supply Chain Management at Harvard University.
