23 Jun June 24, 2015 – TopRank Marketing Lee Odden & Rusty Lion Robert Mallon
“The audio file was removed when we switched hosts. Sorry. The cost was prohibitive. If you need the file, contact us and we will send it.”
Lee Odden – CEO at TopRank Online Marketing and Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden is a long time digital marketer who started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran’s Administration, he shifted his focus to working with an upstart digital PR agency. After introducing a SEO service called TopRank to the PR agency offering, it became the company itself – TopRank Online Marketing. Since then, Lee has been the CEO of TopRank Online Marketing, a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies like Dell, McKesson and LinkedIn as well as well-known marketing organizations like CMI, MarketingProfs and Copyblogger. Lee is also an active public speaker and has given presentations, keynotes, and workshops all over the world, including London, Hong Kong, Moscow, and Sydney to name a few, on integrated online marketing and public relations. He is active in the marketing and PR industries and has served as a board advisor for the DMA Social Media and Search Marketing Councils, Minnesota Interactive Marketing Association, and for the SES and MarketingProfs B2B conferences. TopRank Online Marketing was awarded a Killer Content Award in the Influencer Campaign category from Demand Gen Report at the B2B Content2Conversion conference. Lee was named one of 25 Social Media Marketing Experts to watch by LinkedIn. His online marketing blog is ranked by the AdAge Power150 as a top marketing blog, ranked a top Small Biz blog on Technorati, ranked #2 Social Media Blog by Social Media Examiner, and is the only blog to rank #1 three times in the Junta42 list of top Content Marketing Blogs. TopRankMarketing.com was even included in Marketing Sherpa’s Guide to SEO Firms 3 years in a row.
Robert Mallon – Co-Founder at Rusty Lion Academy
Robert Mallon is a nationally recognized, professional speaker, business coach, mentor, and meeting facilitator. With over 35 years of business experience, he has worked for several nationally known corporations as a leader and manager. He has made it his mission to help people and companies grow and live up to their full potential. To fulfill this mission, he started the Rusty Lion Academy which helps mentor thirty- to forty-nine-year-old entrepreneurial men to develop and sustain thriving businesses and extraordinary lives. The Rusty Lion Academy is unique in how it offers personalized, comprehensive mentoring through a system of 1-on-1 and group mentoring. The Academy also allows its students to tap into a network of industry professionals, personalized mentor sessions, and a wealth of supporting content. In addition, it offers books, downloadable podcasts, blogs, social media accounts, and a strong web presence.