04 May May 4, 2020 – Three Big Lies Doug Morneau and 4-Day Workweek Dr. Alex Pang
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Doug Morneau – Chief Marketing Officer of Steingate Advertising and Author of Three Big Lies
Doug Morneau is a serial entrepreneur who founded his first company more than 32 years ago. He is a passionate lifelong learner and expert marketer with significant experience in email marketing. As someone with 29 years of entrepreneurial experience, Doug has made his clients an estimated $100 million, leveraging email marketing and renting third-party email permission-based lists, making him the nation’s largest media buyer of email lists. His extensive client list includes well-known names such as Shell Oil, Uniglobe Travel, Guthy-Renker subsidiary ProActiv Solutions, and Rotary International. Doug is the international best-selling author of his first book, Three Big Lies: The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales, where he shares plenty of specific details and case studies as he walks through the topic in nontechnical terms. Doug also hosts a weekly marketing podcast, Real Marketing Real Fast, where you’ll hear a mix of episodes on marketing and business, highlights from conference interviews, casual chats, and any new and current business building trends and innovation.
Alex Pang – Founder of Strategy and Rest and Author of Shorter, Rest, and Distraction Addiction
Alex Soojung-Kim Pang is the Founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is a consultant and futurist who studies people, technologies, and the worlds they create. Pang shows that by reducing distractions, eliminating inefficiencies, and creating time for high-quality focus and collaboration, 4-day workweeks can boost recruitment and retention, make leaders more thoughtful and companies more sustainable, and improve work-life balance. His latest book Shorter: Work Better, Smarter, and Less offers a step-by-step guide to companies for reducing their workweeks without cutting salaries or reducing productivity or revenues. In the time of COVID-19, where the vast majority of the American workforce has adjusted to new arrangements, Shorter’s message is even more timely and important.