April 7, 2021 – FB Mortgage Ads Luke Shankula and Happiness to Work Eric Karpinski

April 7, 2021 – FB Mortgage Ads Luke Shankula and Happiness to Work Eric Karpinski

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Luke Shankula – Performance Marketer and Consultant

Facebook is interruption marketing so the purchasing intent
is lower, unless you can create higher intent. We ask more
questions to increase intent. 

Luke Shankula is a mortgage marketing expert that also gives advice to real estate agents such as how to strengthen relationships with loan officers and how to benefit from them.  He’s focusing on helping people through impact over income, contributing to his community, and offering valuable experiences on how to be an effective leader to grow your company. Luke Shankula is the CEO of Paragon Digital Marketing Group. As a leading Mortgage marketing expert, Luke focuses on helping people and believes in impact over income. With his result-focused services, he aims to help people systemize their work and go beyond lead generation. Besides running a successful 7-figure mortgage marketing agency, Luke has spoken at several Legion of Loan Officer events. You can click here to learn more about his 10 application guarantee: https://www.loansondemand.co/10-

Eric KarpinskiPositive Psychology Speaker & Author

Shift your mindset. When we only see stress as harmful, it will
almost always be 
harmful. When we recognize stress, our body
gets ready to face a challenge. We move to the challenge response
to take advantage of the energy stress brings. 

Eric Karpinski has been on the cutting edge of bringing positive psychology tools to workplaces for over 10 years, with clients that include Intel, Facebook, TIAA, IBM, T-Mobile, Kaiser Permanente, SAP, Deloitte, Eli Lilly, Genentech and many others. He is a key member of Shawn Achor’s GoodThink team, and developer of the Orange Frog in-house certification program, where he’s trained more than 100 facilitators to lead positive cultural transformation at their organizations. In his new book Put Happiness to Work: 7 Strategies to Elevate Engagement for Optimal Performance (March 9, 2021; McGraw-Hill; Original hardcover) Karpinski draws on his deep experience at the intersection of business and psychology to lay out a step-by-step program that includes specific activities to enhance engagement and generate happiness at work. Utilizing existing work habits and meetings, these dynamic yet simple tools will hardwire effective changes into leaders’ and employees’ behavior, creating long-term, sustainable engagement. As Karpinski attests our efforts to increase employee engagement are failing because employees simply aren’t motivated to improve their engagement. He convinces us that managers and team leaders can learn the key to effectively engaging employees by focusing on happiness. But not all types of happiness drive engagement; by selecting specific strategies that activate employees’ inherent motivation for certain types of happiness, Karpinskis shows how to simultaneously boost engagement and organizational performance. Karpinski’s strategies are based on top positive psychology and neuroscience research in the workplace yet are easy to implement and are critical to helping leaders unlock the kind of engagement organizations need to thrive. McGraw Hill is publishing his new book, Put Happiness to Work which has been endorsed by Adam Grant, Michelle McQuaid and Daniel Pink.