August 29, 2019 – Entrepreneurial Operating System Rick Cottrell and PR Sherry Goldman

August 29, 2019 – Entrepreneurial Operating System Rick Cottrell and PR Sherry Goldman

“The audio file was removed when we switched hosts. Sorry. The cost was prohibitive. If you need the file, contact us and we will send it.”

Rick Cottrell – CEO and Certified Professional EOS Implementer at

The only barrier is ego. If someone wants to be vulnerable and they want to be open, honest and transparent about their company, then that’s fantastic. Ego is the killer.

Rick Cottrell has thirty years of entrepreneurial business experience, including twelve cross industry businesses. He spent 30 years with the Sandler Institute as a Presidents Club Member, and is certified in all TTI/Success Insights Behavioral Sciences. Rick developed the BizScan Economic Modelling Platform and the RP/RS Job Benchmarking System. He worked with companies like Apple, Marriott, Nike, Purina, GM, and many more. Rick is internationally recognized for his research in developing customer relationship management. He’s spoken in various countries about business acceleration, sales and marketing innovation, and the future of customer experience. Now, he’s focused on helping small companies achieve maximum profitability with predictable, scaleable growth, and entrepreneurial freedom.

Sherry Goldman – Founder of Goldman Communications Group, Inc., Award-winning Public Relations Strategist and Adjunct Professor

Advertising is what you say about yourself. Public relations, ideally, is someone else saying that about you. It’s leveraging their influence, their power and their reputation.

Sherry Goldman is the founder of Goldman Communications Group, Inc. Before creating her own company, she honed her skills working at several public relations agencies, including Ruder Finn Rowland Worldwide, as senior management. She gained further communications skills by working at Gralla Publications and WCBS-TV News, where she held editorial positions. The desire to bring affordable, senior expertise and big company vision to more businesses prompted the creation of Goldman Communications Group. Sherry won two Silver Anvil Awards from the Public Relations Society of America and two of the US Department of the Interior’s Take Pride in America Awards as a result of some of her communication outreach programs. She’s led consumer marketing programs for companies like Nabisco, STP, Prestone, and Hawaiian Punch. She’s served as strategic counsel and handled public and community relations programs for the Writers Guild of America, East; New York’s Municipal Credit Union; and Canon USA. Aside from her communications work, Sherry is proud to be an Adjunct Professor in public relations at LIU Post, a member of the Herbert School of Communication Dean’s Advisory Board at Hofstra University, and a member of the Public Relations Society of America. She is a judge for the industry’s Anvil and SABRE awards, and is a frequent speaker at PRSA’s International Conferences.