14 Oct October 14, 2019 – Content Creation Gideon Stein, High Achiever’s Guide Maki Moussavi and Its What They Hear Lee Carter
“The audio file was removed when we switched hosts. Sorry. The cost was prohibitive. If you need the file, contact us and we will send it.”
Gideon Stein – CEO at Write Label
The great thing about a crowd sourced gig economy platform is
that it scales without adding a huge number of employees to the platform.
Gideon Stein is the CEO of Write Label. Write Label has a tech platform that creates opportunities for writers to produce advertising campaigns, scripts, and social media content for recognized agencies and brands. The company believes that freelance marketplaces are the way of the future in the advertising, marketing, and media landscape. Unlike traditional freelance networks that rely on a small group of known people, Write Label provide access to 500-10,000 writers – an arsenal that agencies would never have in-house, even for their biggest brief. This not only provides scale, but also a high level of diversity and unique thinking. While the Write Label platform does host a roster of established writers, who have worked in advertising, film, and television, a lot of the company’s most successful work comes from contributors who may have never worked professionally as a writer or creative before. Contributing on Write Label may be a part-time or second job for some, while others have turned it into a full-time career move. Write Label can provide new angles on the gig/freelance economy, with expert insight from CEO Gideon Stein and from active contributors who have enjoyed becoming a part of the community and creating meaningful work for clients.
Maki Moussavi – Transformational Coach, Speaker, and Author of The High Achiever’s Guide: Transform Your Success Mindset and Begin the Quest to Fulfillment
We are very driven by what we are told success means. We have
this version of success that’s about achievement. The title, the money,
the house. I had all those things, and yet I wasn’t fulfilled in any way.
Maki Moussavi is a Transformational Coach who helps people bring their problems to light, overcome mindset barriers, and walk confidently into the life that makes them fulfilled and happy. She offers her Mindset Mastery group coaching program to help your team discover what’s holding them back, and teach them valuable skills to help them grow and expand. She also offers Personal Transformation sessions to remove your baggage and unhelpful mindsets and propel you towards your future.
Lee Carter – President of Maslansky + Partners
Sometimes the only thing that’s different between you and somebody
else is how you talk about it. You have to find a way to be distinct and
different. So that means how do you look at the crowded ad space and identify your territory, your white space, your own-able opportunities.
Lee Hartley Carter is President of Maslansky + Partners, a language strategy firm based on the single idea that “It’s not what you say, it’s what they hear.” As a television news personality and researcher, she doesn’t rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters’ emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the “why” behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries. Lee Hartley Carter, Maslansky + Partners president and regular co-host of Fox Business Network’s Mornings with Maria, reveals that facts alone never make the difference. On a biological level, human brains are hard-wired to reject information that contradicts our existing opinions, leaving us to wonder how we can encourage others to consider and accept a different perspective. According to Carter, it is the narrative, not facts alone, that wins the crowd, which is why effective persuasion must be rooted in integrity and empathy.