11 Mar March 11, 2022 – Chick-fil-a former CMO Steve Robinson and Super Age Bradley Schurman
Steve Robinson – Founder of S. Robinson Consulting, LLC and Author of Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
If people love your advertising, they are going to love your brand!
Steve Robinson built the prime marketing engine of Chick-fil-A, Inc as the CMO of the company. Today, Chick-fil-A is one of the largest fast-food restaurant chains in the US with over 2,773 restaurants across the country. Steve worked at Chick-fil-A from 1981 to 2015. He has written a book titled Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, in which he shares behind the scene accounts on the growth of Chick-fil-A. The company has grown from 184 stores and $100 million annual sales in 1981 to a billion-dollar company that made $8 billion in revenue in 2021 despite the COVID-19 pandemic.
We need a mental shift. For years, we have been told that
old people should retire, stop working, stop doing, stop being
part of us. We need to turn that around. These Super Agers
are actively part of society and we need to tap into them.
Bradley Schurman is a demographic futurist and opinion maker on all things dealing with the business of longevity. Bradley is a sought-after speaker all over the world who is based in Washington, D.C. He is a social connector who has built his reputation by helping leading organizations harness the opportunities of our world. You might know him as the founder of The Super Age – a global collective of change-makers that offers information and professional business consulting services geared to help organizations respond to demographic change, as well as harness the opportunities of an increasingly older and generationally diverse population, or for the groundbreaking AARP Aging Readiness and Competitiveness Report. Bradley is a social connector that has built his reputation by helping leading organizations understand our increasingly older and generational diverse world. He explains how shifting demographics and the collision of the megatrends of decreased birthrates and increased longevity are remaking social and economic norms in the United States and around the world. Prior to launching The Super Age, Schurman was Co-Founder and Managing Partner of EconomyFour, where he led business development in Asia and Europe. He also served AARP (formerly the American Association of Retired Persons) – the world’s largest organization dedicated to improving the lives of older people – where he was Director of Global Partnerships and Engagements. Schurman got his start at LeadingAge (formerly the American Association of Homes and Services for the Aging) – the non-profit trade association representing non-profit providers of long-term care, housing, and support services. Schurman was instrumental in securing the topics of aging and longevity as focus areas at both the Organization for Economic Cooperation and Development (OECD) and World Economic Forum (WEF). He was also responsible for visioning and executing the Aging Readiness and Competitiveness Report – a groundbreaking collaborative research project between AARP and Foreign Policy Group. He has been featured on NBC’s TODAY Show and CHEDDER, and has been quoted in the New York Times, HuffingtonPost, and USA Today, as well as in local and national media outlets around the world. He speaks regularly at thought leader forums and corporate retreats, and has advised national leaders and corporate executives on their longevity strategies.