May 19, 2026 – Ageless Peak Performance Ted Yang and Geofencing Chris Seminatore

Intro 1 0:04
Broadcasting from AM and FM stations around the country.

Jim Beach 0:08
Again, we don’t have time for the introduction today, because we have two amazing interviews. We need to go ahead and get started right now. Here we go. Very excited to welcome back to the show another great, amazing guest. Please welcome Ted Yang. He was on the show about six seven years ago, talking about his activities in the COVID space, and also his family. He was having, he had written a book about the challenges that his family had gone through after having some premature children. And Ted is back with a new book, it’s called Ageless Peak Performance, the playbook for AI powered excellence. Ted has had a really interesting life, and there’s some twists and turns that have drawn him into entrepreneurship, and hopefully we’ll have time to talk about that. But Ted, welcome back to the show. How are you doing?

Ted Yang 0:55
I’m doing great, Jim. Thank you, and it’s great to be back.

Jim Beach 0:58
Well, I’m glad to have you back, and thank you for reminding me of that. Let’s talk about being drawn into entrepreneurship. You were working at the big companies, the Citadels, the, you know, the huge financial conglomerates like that. Your life changed with the triplets, and now you’re an entrepreneur. Talk to us about that transition.

Ted Yang 1:21
Sure, sure. So, right. right at the time in which my triplets were born, and this is unbelievably 17 years ago, I was working at Bridgewater, so another of the largest hedge fund then, and certainly has been continued to be a very large powerhouse, and absolutely it was, it was an interesting thing, because first of all, the story was in my first memoir, which was table to five, table four, five, sorry, and my triplets were born at 24 weeks, thanks to my wife, and they were full of different challenges in our life, and unfortunately, one of my children didn’t make it after a week, and the other two went through a lot of different challenges, and when you emerged on the side of something like that, Jim, you don’t say the same. So it took certainly some time for my daughter to really be healthy, but when she became healthy enough for me to actually go back and focus on work, it was really obvious to me that I need to do something different, and I need to really follow my entrepreneurship callings, and so I started down that path. I’ve started since then many, many different companies. I think only a handful, and I first spoke to you in around 2020 but now it’s more than 12 or 13, maybe close to 15, with a couple of good exits on the

Jim Beach 2:41
way. Well, I’m very sorry about the family situation, but amazing on the rest of it. Don’t you think that lots of entrepreneurs end up as entrepreneurs randomly, serendipitously, without plan?

Ted Yang 2:57
I think it certainly does require sometimes a little bit of a kick to get there. Life twists in certain different ways, but I, when I speak to people, and I do my speaking, I always say that entrepreneurship is something that’s in you. The only really good reason to be an entrepreneur is because you couldn’t be anything else. In my opinion, it’s a fire that constantly burns, and there’s no other way to put it out.

Jim Beach 3:22
Okay, so you think that they’re born with

Ted Yang 3:25
it. Absolutely, I think here I think that’s something that you’re bored with.

Jim Beach 3:29
Oh, I don’t know, Ted, I was sure I would never be an entrepreneur until I was

Ted Yang 3:36
one. Well, I think

Jim Beach 3:39
Cola, and then unfortunately they decided they didn’t like that idea, and escorted me out of the building

Ted Yang 3:46
was in you, I think it was in you the whole time, it to be either the CEO of Coca Cola and an entrepreneur, but you needed that perhaps escort out the building in order to figure out, you know, what this isn’t going to be my path.

Jim Beach 4:01
Well, it certainly did change my, my life. Yes, but I don’t know that I was born to be an entrepreneur. I don’t know, I think I don’t know, I’ll have to think more about that. All right,

Ted Yang 8:46
Sure, so this is the, I think, the part of the point of the book. So, anyway, the book is Ageless Peak Performance, and this, as you point out, this is my second book. My first book was a memoir about my triplets. This one is a business book, and it came out of my frankly turning 50 this year, and so when I started writing this book last year, it was thinking about, you know, what the reality is, I’m not performing at the same speed as I did before, and now I said, Jim, that’s a hard admission for someone like me, who’s always been kind of a typical Asian overachiever when I was younger, but as I, as I got older, something else took that place, and that was not just the call experience, but we call crystallized knowledge, the ability to be more focused on strategy, and to be able to say, I’ve seen this movie before, I know where this is going. Anyhow, I deliberately started to use AI several years ago. By AI, I mean generative AI, or language models, and claw, ChatGPT, et cetera, and I found out that it was more powerful when I wasn’t using it like Google and more powerful instead when I was able to use it as a partner to make up for some of the things that I’m not able to do, so in this particular case I have a pretty complicated schedule, I’ve got a lot of different things cooking at the same time, having AI sit with. Clean, look through all of the different emails that I have, look through my calendar, figure out where I need to be in terms of how more important than that, how to be prepared for each of the various meetings and things that I have during the day. Then that level of orchestration, what I would call orchestrated life, is how I use AI to help manage the various different activities, and that I have to deal with each day.

Jim Beach 10:24
Does it have priority? Can it tell you to do this, not that?

Ted Yang 10:29
I would say, call it, it’s telling me to do it this or that. I think, again, the best way to use it is in tandem, right? As my partner, but certainly, sure. I think the entire point of it is that it is, it is telling me, hey, this is, this is, should be where you need to focus your effort, right? But, of course, the final call is on me to go do that. But, honestly, that’s no different than the notifications that we all have, right? The 500 different notifications that go off each day on our phones, except this is, you know, got a little bit more built-in analysis and intelligence.

Jim Beach 11:04
All right, interesting. I’m going to come back to the book, but before I do, I want to clear up something else. You used to work at High Clear Castle Spirits Company.

Ted Yang 11:15
Sure, sure. So I was one of the.. that’s right, that’s how we know each other, so

Jim Beach 11:21
that’s

Ted Yang 11:23
that is how we know each other.

Jim Beach 11:24
Oh, I didn’t realize that, because Adam’s been on the show several times. How is that that company doing now?

Ted Yang 11:31
It’s doing great. It’s doing great. I mean, honestly, we’re, we’re, and I say we, because you know, we were both partners together at the beginning of it. Adam, of course, the visionary, the CEO, but he recently stepped into the chairman role because the company has taken on a full-time CEO, Laurent, who previously was from Angostura Bitters, and so I’m actually going to an event tonight to help celebrate the launch of our new Peach Gin, so we’ve now moved on to our third brand extension of the original Highclere gin concepts. So things are going

Jim Beach 12:10
so for those of you who don’t understand what we’re talking about, Highclere Castle is the very famous castle from Downton Abbey, the TV show, and that the family that lives there has had a huge impact, the I guess the grandfather of the owners now actually gave the money to discover the Tutankhamen discovery in Egypt, and so they’re very, very important family, of course, they’ve had all sorts of tie-ins and intermarriages with the royal family, and the guy I was just talking about, the guy who discovered the King Tut exhibit, or the King Tut treasures, had a really high forehead, and supposedly he was really promiscuous, and lots of kids now have really high foreheads in England. Have you heard about that part?

Ted Yang 13:02
I’m not going to comment about our business partner and friend,

Jim Beach 13:08
but anyway, you’re now working. I don’t remember the name of the Lord. What is his name?

Ted Yang 13:15
Carnarvon. So the family name is Carnarvon.

Jim Beach 13:17
Yes, wow, that is so weird. That I, okay, so Adam introduced

Ted Yang 13:25
us. This is, this is good. Yes, we’ve got quite, quite a few different connections, Jim. But yes, absolutely. Adam, Adam, many years ago, and again, good friend of mine, who I, yes, literally I’m gonna go see tonight and help celebrate the new launch of our new

Jim Beach 13:37
product. He has to come back on the show, so tell him I want him on the show soon. Okay,

Ted Yang 13:41
100%

Jim Beach 13:43
So unbelievable. I’m glad I really scrolled through your LinkedIn, because that’s down there at the bottom. So,

Ted Yang 13:50
yeah, well, you know, this is what happens when you start, you know, a dozen or so companies – they all kind of compete for a room online LinkedIn.

Jim Beach 13:56
That’s very true. Are you? I used to run a company at MIT, and used to have home buildings at MIT at my disposal. Did we talk about that the last time you were there?

Ted Yang 14:08
No, we didn’t.

Jim Beach 14:09
The buildings that I was responsible for,

Ted Yang 14:12
I hope not, because I lived in a fraternity house,

Jim Beach 14:14
so houses that were ours.

Ted Yang 14:17
Oh, interesting. So, I’m not sure that I don’t think so, because ours, ours was independently owned, but perhaps you, since then, you’ve your company has put in an offer to

Jim Beach 14:28
that, so it would have been

Ted Yang 14:32
got it, got it, got it, got it, and now we’ve owned our building for more than 100 years, but it was certainly one of the fraternity houses that was on campus, Delta Kappa Epsilon, so there they’re four or five different MIT fraternities on the campus. No, no, we were next to the, we were next to that one, actually we were next to one, that one, so it’s fair, but certainly my. I think my wife would be surprised to hear that, if that were true.

Jim Beach 15:02
Yeah, well, you know, things happened all right. Tell me about ageless performance. So, what are the different ways you’re excited to use AI? What are you finding is creating use cases for you?

Ted Yang 15:15
Yes, so, so really the interesting parts are the non-obvious things, Jim. Right, I, one of the problems I think again people have is they treat AI like Google, or they treat it like an Oracle, which is actually one of my first principles. So, let me just a quick word about how I’ve structured the book. It’s, it’s, I call it a playbook, and the idea is this is a way that, which you can follow this play, or follow this recipe, in which you can implement it for your life in order to be able to reach peak performance, and so I laid it out as four different principles that then lead into five different superpowers, and that first principle that I just said is is about treating AI like an intern versus treating it like an oracle, because I think that so many people treat it as an oracle, thanks to Google, they basically instructed us and taught us that the way to use information on the internet is just to ask and magical answer shows up, right, but that is exactly how you get yourself into trouble using AI.

Jim Beach 16:10
Well, I find that they start deteriorating pretty quickly. If you have an hour long session, by the end of the hour it’s making up bs.

Ted Yang 16:20
Yeah, and there’s really good reason for that, and a lot of cases that’s because the context window, it, what you are doing with it becomes input into constantly feeds, feeds, feeds, and after a certain amount of time, it really starts to wear its ability to make any decision making, so you know, kind of like let’s say a guest, an uninvited guest that pops by your house, it might be fun for a few minutes, and then after a few hours, you’re wondering why the hell haven’t they left yet. So, in many cases, the same thing happens if you have too long of a conversation with AI.

Jim Beach 16:50
Well, why does it break down over time like that, though? You know, it can’t even do very simple things at the end of the hour. You know, I’m working on books right now, writing some books, and I’ll say, put the book in and say, give me an outline of chapter by chapter, and it can’t even do that after an hour. Sometimes it just gives you makes up chapters, you know. Why is it doing that?

Ted Yang 17:14
So, a couple different things. So, one is that the concept of making things up, the concept of hallucination is unfortunately inherent in the way in which these, these large language models are created. They are probabilistic systems, Jim. They’re, they’re, you know, I’m sure you’ve seen some of these videos of how they actually work, but it’s literally just trying to predict the next word, right? It doesn’t have an actual understanding of conceptually in the way most of these LLMs that are commercially available have. That’s right, most of them do not have that kind of understanding, or any concept of understanding. It is a, is a predictive engine, and so, because of that, it, that predictive engine uses as its input, if you will, all of the information was trained on, let’s call that the internet. It uses, as well, information more recently, and that most recent information that it uses is your own input to it. It’s the conversation that you have, right? What the actual window in which you’re chatting, and that is the context window. And in many cases, the LLMs have a limitation for how much data, if you will, how many tokens they call it. It’s able to process within that context window before had serious erosion in terms of its ability, and again, that is because think about the conversation that you have, it isn’t just all good stuff, you’ve made all these different turns, you’ve gone back and forth, where you perhaps have been a little bit poetic, or maybe it’s been a little poetic in terms of its responses, there’s a lot of, let’s call it not good signal in there, right, and that not good signal builds, builds, builds, so that ultimately after you, your window gets long enough and long enough and long enough, the ratio of what’s called the good chat that you have to the bad chat gets worse, and then it unfortunately keeps feeding on itself.

Jim Beach 18:57
All right, is there a particular engine that you think is better than the others,

Ted Yang 19:02
there isn’t, and the reason I say that is two things: one, constant evolution. Right, we are seeing just constant evolution of these models now. Maybe they’re starting to plateau, maybe we’re seeing kind of as good as these are going to get. I think that’s starting to be in the cards, and certainly, as you see that the last, most recent iterations of both Claude and ChatGPT have not really been that spectacular in terms of changing the way in which they really work. They’re not really just game changing the way some of the earlier releases were, right? And you see them moving into different features. So that’s one thing, constant evolution. The other run is honestly, I think it’s a little bit like Coke and Pepsi, and it becomes your choice, a little bit of what you may like, what you don’t like, so it’s a little bit more realistic than that, because they do constantly evolve, as if Coke and Pepsi were releasing constantly new product lines, but honestly, I think the way in which most people use LLMs, and certainly this is the approach that I put in the book, the way in which you can improve the way. You use the LM is going to be more important than which one you choose. So, I don’t have a favorite tool right now. I have gone back and forth between many of the large ones. You know, I like to try some of the new ones as they come out, and obviously, you know, Google Gemini is built into everything, so I go ahead and use that as well as my symptom of Copilot, but I wouldn’t necessarily choose those out of the bat. So, I’d use, in any given day, four or five different types of LLMs, and I think that that’s probably a pretty standard approach for most people. All

Jim Beach 20:27
right, back to the book you talked about, the principle number one. Do you want to go on from there?

Ted Yang 20:33
Sure,

Jim Beach 20:33
sure. So, where do you want to go next, Ted?

Ted Yang 20:36
Yeah, no, I’m happy to go through the high, the rest of the principles, Jim, because I think it’s instructive and gives people a flavor for what the book is about, so the first one, treat intern, treat AI like an intern, not an oracle. I think that’s pretty obvious, exactly what that means, but the one part of just understanding an interns for the people of your audience who may not have been interns or may not have had interns is that interns are super eager, right, Jim, there are people that start their careers that really want to show their boss that they know what they’re doing, and therefore they don’t admit mistakes, right? And that this goes back to why you get the hallucinations, why you get a lot of this, just like an intern. The intern, the boss says, ‘Hey, you know what? Do you mind doing this report for me? Show me what you got. What are you gonna say to the boss? No, they’re gonna say, ‘Don’t come back tomorrow, right? So you’re gonna say, ‘Sure, sure, here’s what I did. Here’s what I did. So that’s the first one. The second one is aim first, then accelerate. And the idea here is that AI is like strapping on a rocket engine, right onto your car. It just goes real fast, but it doesn’t mean you’ve got upgraded steering or updated guidance, right? So you’ve got a rocket engine on the back of your car, but you still have that same old steering that you have today. You still got that paper map, or whatever you’re using. Well, you’re going to go to the wrong place. You’re going to wrap yourself around a tree, and so merely having the ability to do things really quickly and to do them very well in terms of execution that AI does provide. If you’re not aiming properly, well, you’re going to put yourself around that tree.

Jim Beach 22:02
Yes. All right, keep going.

Ted Yang 22:04
Sure. So, the third one is make AI flow, and I didn’t come up with the concept of flow state, but this is a state that has been defined really in this case of athletes or musicians, right? So, people who you think about are really able to perform at their best, and having worked with those types of people, certainly known some of those people, I certainly don’t call myself a professional athlete organization. That the feedback that you hear is that when they’re really in the zone, when they’re in the game, when they’re in the flow, as it were, they’re not really thinking about, you know, passing the ball or dribbling, right? They’re just going right, they’re not thinking about fingering, you know, on the guitar, they’re just playing, right, and the same thing is, is here in terms of my third principle, which is that you should, your goal is to make AI flow, your goal is to make it be invisible, so this actually goes back to what we were saying earlier about the preference of the tools, if you’re able to really make AI flow, the tool doesn’t matter. What matters is that you’re able to go and seamlessly work with it as part of what you’re doing, part of how it’s augmenting your thinking, part of how it’s reacting to what responses you provided. That should be your goal, is to make that flow and make it feel as effortless as possible. All

Jim Beach 23:24
right, I like that one. One more,

Ted Yang 23:26
one more. So, the fourth one is actually the most important one, and the fourth one is keep your judgment at the center. So, this goes back to some of the things we were talking about earlier, where you can say, is AI running my life, or is it? Is it prioritizing and overriding my life? And the answer to that is no. Because the important part, and the important difference of when you use AI to perform at your best, is it’s about you. It’s about you working together with AI as a tool, and to do that, you have to keep your judgment at the center. Now, maybe Jim, next time you interview me, I’ll sit there talking about how there’s new tools out there that are so much better at being able to make judgment than me or better than any human, but I don’t see that coming anytime soon, and the reason is for what I articulated way back when, when we started this conversation, which is about your what improves with age, and what improves with your, with your age, is really this crystallized experience, not just experience, right? You can, you can work the same job for 20 years and not get any better at it, but if you really understood it, really understand, hey, I’ve seen this movie before, this is how we can stop this, here’s how we can change where this is going, here’s how I can think strategically about it, that is judgment, and that judgment is the most important skill now. At the age of AI, when getting things done, the pure execution, the ability to look up so many things, to write so many things, to do many so many things, is so much easier. What becomes the real skill is knowing what’s real from AI slop, what’s fake from real, you know, real news, all that, that just. Judgment, and that’s why the last principle is keep your judgment at the center.

Jim Beach 25:04
All right, and then you go into the superpowers, one of which is orchestrated life, which we’ve already talked about a little bit.

Ted Yang 25:12
Yes,

Jim Beach 25:12
give me one more, and then we need to wrap it up, Ted. One more of the superpowers that come from this.

Ted Yang 25:17
Sure, sure. So let me, let me give you the one that actually is my favorite is a little bit unexpected, right, and that one is strategic clarity. So the concept of using AI to do strategy may just sound like the opposite of everything I just said, right? Keep your ducted in the center, but the real thing that it does is not make strategy for you, it’s to help you clarify the strategies that you, that you might come up with. Right, so the simplest way to do this is use AI as a devil’s advocate. In other words, don’t ask it what to do, ask it what you shouldn’t do, right. Tell me why this is a bad idea. Tell me how I could do it better. Tell me what am I missing, right? I have some crazy idea, and this is again for entrepreneurs. I have a crazy idea, pressure test this for me, right? So, throw stones at this until, until I can figure out whether it’s good or bad.

Jim Beach 26:12
Fantastic. And then one more word about the book at the end, he has a 90 day integration plan, which I love, and I’m going to look at myself, Ted. How do we find out more? Follow online, get a copy of the book.

Ted Yang 26:26
Sure, so the book launch is officially next Monday, which is the 18th, but I’m not sure when this is coming out. Yes, fair enough. And so that means it’s available. So the key here is the book is available at Amazon, and certainly the site is Ageless Peak performance.com and you can go and find out a lot more about me, about what’s in the book, and then, of course, you can, you can go buy yourself a copy of it, and let me just also point out there one other two things that we didn’t talk about, is I also put in there how you can use it for teams, so it’s important that this is something that you’re using not just to make yourself better, but if you’re a leader of a team or family, or just a group of people, you can use the techniques in the book, the playbook of the book, so you can empower not just yourself with these superpowers, but get all of you working at that higher level together.

Jim Beach 27:17
Fantastic, Ted. Thank you so much for being with us, and we’d love to have you back again sooner than this last time, and God bless you and your family.

Ted Yang 27:24
Thank you, Jim. I really appreciate it. It was fun talking to you, and yes, next time we’ll do it much faster than five or six years,

Jim Beach 27:31
and we will be right back. Bye, bye. We are back, and again, thank you very much for being with us. Very excited to talk to my next guest. This is one of the topics I know very little about. I’ve seen it out there. I remember when the Pokémon game took over the world and sort of introduced us all to the idea of geo, you know, the idea that we could put a box around a physical space electronically and do something cool with it. And now we’re going to talk with the leader in that space. Please welcome Chris Siminatore to the show. I love my Italian. He is the world’s geo fencing specialist. He runs a company that does just that. It is called Geo Get Geo Fencing, Get Geo fencing.com Prior to this, Chris has had a very successful career. He served in the Navy. We want to thank him for a service, but he came back and became a serial entrepreneur. Is it even had successful exits, and that is the coolest word in the word in the world to us entrepreneurs, is exit. Chris, welcome to the show, and thank you for your service.

Chris Seminatore 28:47
Hey, thanks a lot, Tim. I really appreciate you having me. I appreciate the opportunity, man. It’s a real pleasure to talk to you.

Jim Beach 28:52
So, was Pokémon sort of the first big geo event that we all remember,

Chris Seminatore 28:58
man? We were studying. I went to Fort Devens, Massachusetts, for intelligence training, and this is back in 1989 And then that’s where I became very familiar with geo fencing and the capabilities of it through a military perspective, and we used to use it to go find people and platforms that we wanted to talk

Jim Beach 29:17
to. Okay,

Chris Seminatore 29:19
yeah, so all the way back from 1989 man, back when they were just getting color on the TV,

Jim Beach 29:24
yeah, but that was military, so you had, you know, DARPA and the CIA throwing technology at you. Would you agree that Pokémon is when geo sort of became familiar to us commoners?

Chris Seminatore 29:39
I think so. I’ll tell you what, man. Geofencing was actually illegal in the United States until about 15 to 20 years ago, somewhere in that ballpark. It was illegal, and then when I saw her cross over into a commercial application, that’s when I started get geofencing.

Jim Beach 29:54
Okay? Why was it illegal? What were the rate of

Chris Seminatore 29:58
privacy concerns? So they used to have it so that you couldn’t geofence somebody within one meter of them, it was all kind of built upon privacy concerns, but then what happened is that we found out you could target audiences with it and greatly reduce your ad spend and hit targeted audiences instead of like back in the day where you take out a commercial on, you know, like broadcast television or something like that. You have to pay for, you know, 95% of the people weren’t really a good targeted audience for your product or service. What this does is it really targets an audience. You can target them through location, through demographic, just about any way that you can think of, and be able to get those ads in front of that person. That’s where GFS marketing,

Jim Beach 30:40
I target everyone who’s at the Super Bowl right now. Can I build a fence on the Super Bowl?

Chris Seminatore 30:45
Absolutely, 100% We’ve, we just, we’re running a campaign right now called Free the Epstein Files, and we’ve got the White House geofenced, we’ve got the Department of Justice geofenced, and a bunch of other places in DC.

Jim Beach 30:59
Okay, what does that mean then? If you have the White House geofenced, I don’t understand what that means. Now,

Chris Seminatore 31:03
that means what it does is it picks up the location reader on people’s cell phones, and then once we have that information, then we’re able to start distributing ads to them across websites, apps, and even television. When they take their cell phone home and they dock it on their Wi-Fi network, now we can distribute ads to any device that’s connected to that Wi-Fi network.

Jim Beach 31:21
So, is that why you see ads about what you’ve been googling recently?

Chris Seminatore 31:26
This is that, man. Absolutely, 100%

Jim Beach 31:30
Because you know, I see ads that I swear that they were listening to me last night, and all of a sudden I see the ad today. You know, and I Google it. I was just talking about it,

Chris Seminatore 31:43
instead, a little paranoid, Jim. You’re right. This is definitely that, because people don’t realize when they’re in a geofence, they have no idea whatsoever. And so, like, say, I don’t know, you go to a football game, and then you start getting ads for different sports, sport and sporting goods, things like that.

Jim Beach 32:04
Yep,

Chris Seminatore 32:05
yeah. So, I mean, yeah, people don’t realize that they’re in a geofence, they have no idea whatsoever.

Jim Beach 32:09
And how small can you make the fence?

Chris Seminatore 32:12
I can geofence a doorway if you want, Jim.

Jim Beach 32:14
Can we do a geofence one person? I want one person to see this ad.

Chris Seminatore 32:19
Can’t quite do it like that. Essentially, what you do is you pick up, you know, you pick up audiences using geo fences, and they’re targeted by location in a lot of instances, like say you’ve got, let’s say you’re in a restaurant, and you’ve got four or five other competitor restaurants on your road there. Now, what you can do is you can just target those people that attend those competitor restaurants, and you build up an audience of people that would have a good affinity for your product or service through location, that makes sense.

Jim Beach 32:50
Okay, yeah, that makes sense.

Chris Seminatore 32:51
Yeah, yeah, you don’t want to do offense just one person, it’d be a little boring. Well, no, I haven’t, Chris, where I would like to get one ad, that’s true. You got a good chance of getting the ad in front of the person that attended the location, but it’s how much you’re going to saturate the market and whatnot. It really depends upon, like, say you have an audience of like 5000 people that you want to that attended these different locations, you got 100,000 impressions that could be distributed over a 30 day timeframe, then you’re going to, you’re going to hit about 20 to 30% of that audience.

Jim Beach 33:25
So, what can I go and say everyone who visited this website in the last month, I want to target?

Chris Seminatore 33:31
No, not a website, that’s a different thing, that’s a yeah, that’s a complete different thing, and we can’t do that, huh? But what we can is retarget on your own website.

Jim Beach 33:43
Oh, okay. So, tell me about that.

Chris Seminatore 33:45
Yeah, essentially, what we do is we provide our clients with a retargeting pixel that they copy and paste to put in the head of their website, and then when somebody goes to their website and they start surfing away, then it’ll start showing them ads again and bring them back. It’s great for conversion. We also do sequential messaging as well, so essentially what we do is we’re doing an ad campaign, and then under a sequential campaign, we’re making more time sensitive and send them a follow-up ad. It built an audience out of people who have received an ad.

Jim Beach 34:14
So, other than physical, how can I geo-fence so I can do it on their location. What other criteria can I

Chris Seminatore 34:24
do? Oh, we can do demographic overlays, like say you want to find black women in Cleveland that speak Chinese and make over $100,000 We can do that as well. Use blue kai data for demographic overlay, and then we can hit those specific targets within that area.

Jim Beach 34:37
So, I remember I used to do a lot of bulk mailing, you know, when we would buy multiple lists and correlate or collate the list, so that you would find people who got this magazine, the National Geographic subscribers, and they worked out last month. You can do that kind of thing too now, right? With

Chris Seminatore 34:56
yeah, absolutely, if you have an addressable list up to a million hours. Addresses, we can put it in four columns on an Excel spreadsheet, address, city, state, zip, upload it into the system, and then what the system would do is draw little geo fences that correspond with county level plot lines. So, essentially, you’re going to be hitting every device in that house on an addressable campaign. That’s another tactic that we have.

Jim Beach 35:17
Okay. Absolutely fascinating.

Chris Seminatore 35:19
Yeah, it’s pretty cool. Technology set up pretty wild in it.

Jim Beach 35:22
Yeah,

Chris Seminatore 35:23
it is.

Jim Beach 35:24
Craziest thing that you’ve done,

Chris Seminatore 35:26
man. I tell you what, Jim, um, there was this, uh, an attorney who represented human traffickers, and he had us geo fence this gas station that was way up in northern Texas. I mean, it was in the middle of nowhere, and so then we noticed that because we can track when people that received ads go to our client’s location, it’s called a conversion zone. We noticed a lot of people were coming from this gas station way out in the middle of nowhere to his offices, and I always kind of wondered if he was playing both sides of the fence of what he was doing there. He gave me the chills a little bit, Jim.

Jim Beach 36:04
That doesn’t make any sense. Well, just the whole story. I mean,

Chris Seminatore 36:11
well, what we think was happening was he was calling and setting up people in that gas station up there to get busted for human trafficking, and then recruiting them as clients.

Jim Beach 36:21
Oh,

Chris Seminatore 36:22
that’s kind of what we.. that’s what we.. what’s what we think was happening.

Jim Beach 36:25
Create your own system. Yeah, exactly. Frame a whole bunch of people, and then offer real representation. I love the grief. Yeah,

Chris Seminatore 36:38
man, we do, buddy. We do. Oh, so that was just a little story about how it’s been used, one of the little weird ones.

Jim Beach 36:46
Are there things that you’re still not allowed to do, or anything that could get you in trouble now?

Chris Seminatore 36:54
Well, we’re not allowed. All the information from the individuals comes over encrypted, so we’re not allowed to crack that encryption and find out personal information or details.

Jim Beach 37:02
Okay,

Chris Seminatore 37:03
yeah. So, that’s how that’s how we make sure that we’re within the bounds of the privacy laws.

Jim Beach 37:08
All right. Did you geo fence area 51

Chris Seminatore 37:12
I don’t know, Jim. That might be pretty cool. I’m not sure, because they got a lot of wild technology up in their area 51 But, um, I mean, they can jam, and I mean, you got to kind of know what you’re doing to jam

Chris Seminatore 37:24
it,

Chris Seminatore 37:24
but it’s a possibility. I mean, I don’t know, I’d like to try it.

Chris Seminatore 37:28
I mean, to be

Chris Seminatore 37:28
kind of cool.

Jim Beach 37:29
Now I’m confused. I’m confused when you say jam it, Chris, because all of this is happening on the computers, right? I’m getting this isn’t an actual geo fence, there’s not really a fence of technology around Area 51 for them to grow. This is happening on the computer networks all over the world, right? So, how would they jam the computer networks? You see what I mean?

Chris Seminatore 37:53
I have no idea. I understand what you’re saying, Jim. They got some technology up in Area 51 that I’m not even, you know, that none of us are really aware of, I’m a big fan of Bob Lazar, and all the stuff that he said was up there, so I’m just kind of driving blind right there, man. I don’t know what they have up there, and I don’t know what they can do.

Jim Beach 38:12
Yeah, I don’t either.

Chris Seminatore 38:12
You know, yeah, me either. I’m always interested by it. I mean, from the accounts of Bob Lazar, they had some pretty crazy stuff going on there with anti-gravitational forces and whatnot propelling vehicles, and so you don’t know where the government’s at, you got to remember the government had this technology back in 1989 and they probably had it before I got there too, so it’s tough to say,

Jim Beach 38:37
yes, yes,

Chris Seminatore 38:39
yeah,

Jim Beach 38:39
military, did they are there some amazing military stories about using this that have worked their way out to the civilian population yet? Yeah, I can’t really, yeah,

Chris Seminatore 38:52
yeah, absolutely, 100% guaranteed. Yeah, I just can’t really go into specifics going out of top secret clearance, and I mean there’s a lot of guys that talk about different things, I don’t understand if I’d be violating that clearance or not. If I did, I had to sign a contract saying I can’t talk about stuff for 99 years.

Jim Beach 39:08
Yeah,

Chris Seminatore 39:09
so I don’t know, man. But to answer your question, yes, there’s been a lot of bad guys caught using this technology,

Jim Beach 39:15
I would imagine. So let’s go back to your business, you’ve grown your business very uniquely, 350 businesses that you’ve run or helped, but you don’t do any ads. People have to come in through recommendations, right? Is how referral only is this? Is this true?

Chris Seminatore 39:33
No, it’s not really referral only. I mean, we put stuff up on YouTube, we put stuff out on Facebook and Instagram, and all that. We’ve just been able to grow our business, because I mean, we really, we speak with the client, we kind of find out what their objectives are, and you know, I mean, we’re, we’re, we’ve got the best technology available in this space, so I mean, we’re on the Simplify platform, it’s $1.9 billion platform, it’s owned by BlackRock and. Uh, you know, um, just building relationships through these last seven years, it’s a lot more than 352 I think. Right now, we’ve got about 1036 uh, active campaigns.

Jim Beach 40:10
Well, Chris, so whatever publicist sent this, you need to yell at, because there’s four or five errors in here already.

Chris Seminatore 40:19
I’ll definitely talk to them, man. Absolutely,

Jim Beach 40:22
about referral only. And then you go, “Nah, not really, you know,

Chris Seminatore 40:25
not really. I mean, to be honest with you, Jim, I don’t know what makes that phone right, but it does.

Chris Seminatore 40:32
Yeah,

Chris Seminatore 40:32
it’s a lot of people. They do have, they do refer friends a lot. We get, we’ve got a very high referral rate. We’ve got a very high client retention rate as well, so we’re just really fortunate and blessed to be doing what we’re doing.

Jim Beach 40:44
All right, so what would a Coca Cola use for you, or you know, someone not military, not clandestine, not CIA? Why would what would they hire you? You know, consumer goods company, do they, are those some of your clients? What would they hire you? Oh,

Chris Seminatore 41:00
absolutely. Yeah, like we’ve got one client, we’ll call them Pepsi, that wanted to hire some people from another client called, you know, Coca Cola. So, essentially, we do, as Coca Cola factories and whatnot, trying to hire people out of Coca Cola for Pepsi.

Chris Seminatore 41:19
Oh,

Chris Seminatore 41:19
that was just one, yeah, yeah, that’s one application. Recruiting is a big

Jim Beach 41:24
one. Interesting.

Chris Seminatore 41:25
Absolutely. Oh man, I mean, a lot of stuff, man. We have one client that’s funeral services, and it’s really, it’s really cool for them, because I mean, essentially what they’re doing is they’re geo-fencing different places where people go through the transition in life, like hospice centers and things of that nature, and it’s getting, you know, people, it’s getting ads in front of people that have a lot of questions at that time, or that transition in life, say their parents are passing away, or whatnot,

Jim Beach 41:55
right?

Chris Seminatore 41:56
So, yeah, I mean, it’s just different applications.

Jim Beach 41:58
What about plasma donation centers? Do you do release? Says you die,

Chris Seminatore 42:05
we do, we do, we get, we get a great response.

Jim Beach 42:10
The trick there,

Chris Seminatore 42:13
remember when you were going to college, or when you were a real poor gym, and you needed money. Absolutely. absolutely. So, essentially, what we do is we do this different college campuses, get this in front of the students who are looking for an extra couple $100 No way. And the response is really well to it. It’s really good, strong,

Jim Beach 42:34
really.

Chris Seminatore 42:35
Yep.

Jim Beach 42:36
Unbelievable real estate.

Chris Seminatore 42:38
No, real estate’s big. We can either we approach that in two ways. One is we geofence different open houses that are going around to collect their targeted audience of people that are actively out looking for houses, and another one is if a real estate agent has a farm, it gets us the addresses, and we do an addressable campaign, so we keep in front of everybody that’s in his farm,

Jim Beach 43:00
in his farm,

Chris Seminatore 43:01
yeah, they call it farm real estate agents, call them farms, the areas that they work.

Jim Beach 43:05
Oh, okay, territory,

Chris Seminatore 43:06
yeah, territories, there you go. Absolutely, man.

Jim Beach 43:10
Political campaigns,

Chris Seminatore 43:12
political campaigns are huge. Like, essentially, what you can do is you can target different areas of the city, or depending upon what you’re running for, we’ve had mayors, we’ve had city council members, they’ve got very distinct locations or areas that they want to really target the people in, and so we’re able to do that.

Jim Beach 43:34
Okay,

Chris Seminatore 43:35
yeah, so political campaigns, they really only had a couple of choices before we came along, like broadcast television, and that, and a lot of candidates can’t really afford that kind of, you know, broad exposure, and they want to target it more in a more cost-effective manner,

Jim Beach 43:49
right?

Chris Seminatore 43:50
Yeah,

Jim Beach 43:52
we have an election coming up here in Atlanta right now, and the ads are just crazy, and they’ve also jumped over to Hulu and other places like that as well.

Chris Seminatore 44:01
Absolutely, yeah. We run CTV ads. You notice a lot about CTV is that you can have two neighbors sitting next to each other watching the exact same show, and they’re getting different commercials because those ads are more tailored toward the household or the viewer. Yeah, we, that we run CTV campaigns all the time, those commercials are a lot of fun to make, too. We actually make the commercials in house as well.

Jim Beach 44:26
Have you heard about the new sphere in Las Vegas, where two people sitting next to each other can hear different music?

Chris Seminatore 44:33
Man, I’ve heard the sphere is just incredible. I want to see the Eagles out there, man. I definitely want to go. I know the UFC had that note, a night, it’s through. I would have loved to have gone to that. I heard a beer is also like 24 bucks, though, man. I don’t know,

Jim Beach 44:46
yeah, it’s expensive. Is

Chris Seminatore 44:48
it? You’ve been there?

Jim Beach 44:49
No, I haven’t. I, I’ve had friends who go and stuff. So,

Chris Seminatore 44:53
yeah, me too, man. Me too. I definitely want to go. It’s supposed to be, you know, a once in a lifetime kind of deal experience,

Jim Beach 44:58
for sure. Yes. You want to hear my Eagle story,

Chris Seminatore 45:02
which you got, man.

Jim Beach 45:03
So years ago, 99 or something like that, I got invited to the world premiere of the new Star Wars movie. Wow, and there were.. I got four tickets to the world premiere, and so we flew out to Los Angeles, and we had to send our IDs in advance, and they would mail us back these special lanyards that you had to wear everywhere, they had our picture on it, and everything, and we thought we were the coolest people on earth. Chris, you know, I was like 27 or something, invited to the Star Wars premiere, you know, how I got to take three friends and stuff, and so we did it upright and go had all the perks and stuff, and we got showed up to the event, and there was a line that was forever, you know, like 600 miles long, special lanyards, you know, that got us in and everything. So we went up to the back of the line and asked the guy, “Hey, is this where people like us go, you know, like where did the US people go? And he looked at me, and he goes, “Dude, you’re in line right behind me. And it was Glenn Frey,

Chris Seminatore 46:08
wow,

Jim Beach 46:09
and his family, and in front of that was Danny DeVito and Raya Perlman. Cheers, we were in the line with the Eagles in the front of line with us. So,

Chris Seminatore 46:21
man, that is super cool. I tell you, a super cool guy is Danny DeVito. When I was in Los Angeles, I worked in the same building that he was in with Jersey Films, and me and him would go down there and smoke cigarettes and talk, and he actually bought a bench one time, so that me and him could sit down and smoke cigarettes and talk. Yeah, he’s a really cool dude, man. Super cool, super nice,

Jim Beach 46:45
excellent. Well, speaking of the exact opposite, guess who I sat next to at that Star Wars world premiere?

Chris Seminatore 46:51
Who,

Jim Beach 46:51
Tony Robbins?

Chris Seminatore 46:53
Oh, man, I heard that dude is tall, man.

Jim Beach 46:56
He is tall. He is tall, but he was also very impolite,

Chris Seminatore 47:01
really.

Jim Beach 47:02
In person, he was the epitome of the, the seats aren’t good enough. Do you know who I am? You know, I bragged about how big I was with my lanyard. You know, Tony Robbins was in there seats, but he wasn’t polite about it, you know. He wasn’t planned, so,

Chris Seminatore 47:24
oh man, that breaks my heart, man. I hate when you find, you know, your heroes aren’t where you think they are. I’ll tell you, a hero who lived up to his expectation, I was down in the rainbow, and then Lenny Kilmister from Motorhead was there, and, man, I was all nervous. You sitting there drinking a jacket, Coke, playing of Poker Machine, and I got all nervous. I walked up to him. I just went, ‘Hey, man, I want to shake your hand. He was so cool and so nice. We made him sat there and talked for about 1520 minutes. Really cool guy.

Jim Beach 47:52
Oh

Chris Seminatore 47:53
yeah, well, let me kill mr. He was a he’s.. and

Jim Beach 47:56
couldn’t imagine that.

Chris Seminatore 47:58
Yeah, he’s a badass man. He’s my hero.

Jim Beach 48:02
What have we not talked about about geo fencing? What’s the $1,000 marketing test that separates winners from losers?

Chris Seminatore 48:10
Essentially, what’s so cool about geo fencing is that if you’ve got a brick and mortar business, like anything from a restaurant or a hardware store, what we can actually track when people who are receiving ads physically come to your place of business, so it gives a very precise ROI.

Jim Beach 48:27
Yeah, that’s gonna,

Chris Seminatore 48:28
yeah, among and on top of the different targeting capabilities that it has. So, yeah, there’s just so many different applications, because you got to remember, Jim, a location is the strongest indicator of buying intent. Where people go is exactly what they’re going to be doing. If you go to a restaurant, you’re going to go there to eat. If you go to a car dealership, you’re going to go there to buy a car.

Jim Beach 48:47
Yes,

Chris Seminatore 48:48
yes. So,

Jim Beach 48:51
what about stalking your competitors?

Chris Seminatore 48:54
Oh, absolutely. I mean, that’s that’s a very everyday practice. We got a lot of clients right now, they’ve got geo fences around their competitor locations, so they’re building up an audience of people who go to their competitors and get their business in front of them, for sure. 100%

Jim Beach 49:08
that would work for any type of business,

Chris Seminatore 49:12
any type of business, from auto parts dealer to tractor salesman to restaurant. Yeah,

Jim Beach 49:17
what about online? Can I, can you tell me who’s.. you said earlier you couldn’t tell me who’s been to a particular website, right?

Chris Seminatore 49:24
Correct.

Jim Beach 49:25
Okay, what’s the closest you can do to that? So, say I want to get, you know, fiction spy novel, and there’s one definitive fiction spy novel website, and I want to market to that group.

Chris Seminatore 49:41
Essentially, what you could do is, you could do a search campaign, and you know, give us the name of the website, or the spy novel, or whatnot, and anytime somebody puts that in for search, or tries to find out more information about it, then you can collect them with an audience and start distributing ads to them.

Jim Beach 49:58
Okay, no, that’s it. Absolutely, so it’s close. What about dead people? Do you market to dead people too?

Chris Seminatore 50:05
That’s kind of tough, man. They don’t need much, so no, we don’t really market to dead people, man.

Jim Beach 50:17
You need to fire your publicist.

Chris Seminatore 50:19
What was that? Oh, no, no, they’re talking about funeral services, that score I told you about before. I think, yeah,

Jim Beach 50:24
funeral services,

Chris Seminatore 50:25
yeah. We don’t call them deadly, we’ve got funeral services, absolutely, man.

Jim Beach 50:30
Well, anyway, do our TVs listen to us, Chris? Oh, Alexa, listening. I know Alexa’s listening, but are they actually paying attention and then serving ads based on what I talked about in my house that Alexa grabbed?

Chris Seminatore 50:51
Man, I don’t have enough information to really pass an opinion on that. I know what you’re talking about. I know that Alexa’s listening to me all the time, because if something comes on television, she’ll perk up, be like, bring, you know, and so she got to be listening all the time. Who would they do that with that information, that data? I don’t know, but then you’ve got, you got, you know, things like Palantir that can take all this data, and then you know, sort through it, and then find exactly what you’re looking for, and I bet you somewhere along the line, if you got an Alexa or, you know, Amazon Fire Stick, or something like that, that they can take that data and, you know, kind of figure things out, what to do with it. So, I, to answer your question, I think they are listening to you, but I’m paranoid, man. I wear, I wear a tin hat when I walk around a lot.

Jim Beach 51:35
I just wear underwear, tin underwear, oil underwear,

Chris Seminatore 51:41
gotta keep you awake, keep it sharp.

Jim Beach 51:44
Yeah, you work in Mexico. We work and live out of Mexico. Tell us why that, and what kind of life do you have? And does the business suffer?

Chris Seminatore 51:55
I don’t believe the business suffers. It’s about as big as I want it to be, which I’m really blessed that it’s we’re at the point where we just want it, where it’s still fun every day. Work in Mexico, got a, got a huge house, you know, on the ocean. I just like the style of life down here a lot more. It’s a lot more relaxed. $2 beers, $2 tacos, it’s pretty nice. I lived in Los Angeles for 35 years, lived in Japan for five years, lived in Paris, lived in Amsterdam. I really like Mexico. Mexico is a bunch of fun.

Jim Beach 52:25
All right,

Chris Seminatore 52:26
now you don’t have to worry about too much either. There’s no real law, there’s no, you don’t have the worries that you have in like Los Angeles.

Jim Beach 52:36
What about your safety,

Chris Seminatore 52:38
man? We just had, so we have some shenanigans happen down here in Puerto Villarta a couple of weeks ago, where the cartels they lit up busses in that going in and out of Puerto Villarta, because they, I guess, they captured a cartel boss. I’ve never really felt not safe. I really haven’t, to be honest with you.

Jim Beach 52:54
You have security or anything special at your huge house?

Chris Seminatore 52:58
We got, we got gate, we’re inside a gated community, and then we got a huge, huge iron things out in front of the house as well, with a huge, like, 10 foot door.

Jim Beach 53:06
All right, and my family and I are supposed to come the third week of July. Is that your understanding?

Chris Seminatore 53:11
That’s the understanding, man. You’re more invited to bunch of fun hanging out with you and grab a beer.

Jim Beach 53:16
Well, the publicist said it was the third week of July, so

Chris Seminatore 53:20
absolutely they I guess

Jim Beach 53:25
we find out more about you, hire you, all of that. Please

Chris Seminatore 53:28
go to get geofencing.com pick a Zoom call where you know where you’re available, and then we were seeing which tool best fits or suits your objectives, that’s what we do.

Jim Beach 53:41
Get geofencing.com Chris, thank you so very much. You have educated me and scared the daylights out of me, but we’d love to have you back.

Chris Seminatore 53:49
Hey, Jim, I sure appreciate the time, man. It’s a real pleasure meeting you too, sir.

Jim Beach 53:52
Likewise, we’re out of time. Have a great day. Go make a million dollars.