11 Jan January 11, 2021 – Entrepreneur Publisher Jesse Krieger and Ad Emotions Brian Gregory
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Jesse Krieger – Founder & Publisher of Lifestyle Entrepreneurs Press
I am not a fan of free-plus shipping book funnels, even though I will
admit they work. They devalue the book to sell something else
at a higher price.
Jesse Krieger sits squarely at the intersection of publishing and promotion, having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice. He has published 100+ books and launched 30+ bestselling authors during his 6-year tenure as Founder & Publisher of Lifestyle Entrepreneurs Press – The Publisher for The Passionate. In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life. As a young adult, Jesse spent over a year traveling throughout Western Europe, playing his guitar on the streets and in night clubs as often as he could. He may not have seen himself as one at the time, but Jesse became an entrepreneur the moment he and his band decided to start their own record label instead of signing a contract with an existing one. Jesse’s latest book, The Art of Creation: Turn Your Vision to Reality with Passion and Purpose, is a practical guide to consciously dream big and create the life of your dreams.
Brian Gregory – Founder and CEO of ADMANITY®
Emotions cause actions. If you want people to take action
in any way, you must trigger an emotion.
Brian Gregory, Founder and CEO of ADMANITY®, is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market, as well as an expert in direct selling. ADMANITY® is the first company to create an online test and predictive emotional algorithm that shows anyone how to sell anything just by using primarily the emotions we are all born with. The simple 5-minute ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business, and then helps identify the advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol and its testing platform, Brian has written over 2,000 pages of ADMANITY® curriculum and training materials. Brian is also the author of Sheep Don’t Eat Complicated Grass!, a book that offers tips on how to leap ahead of your competition, catapult your business image, and transform the way you advertise forever.