June 19, 2026 – Building a Coaching Culture Kim Lee and Diabetes Killer Steve Hochman

Intro 1 0:04
Broadcasting from AM and FM stations around the country. Welcome to the Small Business Administration Award-winning School for Startups Radio, where we talk all things small business and entrepreneurship. Now here is your host, the guy that believes anyone can be a successful entrepreneur, because entrepreneurship is not about creativity, risk, or passion. Jim Beach.

Jim Beach 0:25
Hello, everyone. Welcome to another exciting edition of School for Startups Radio. I hope you’re having a great day out there, riding the roller coaster life of being an entrepreneur, the funds, the ups, the downs, the twists, the turns, the loops, and the back spins, as we go out there and try to save America, create jobs, and pass something on to future generations as we build and rebuild America. I’ve got a great show for you today. First up, we have Kim Lee. She is a coaching and culture expert. We’re going to talk about coaching coaches and things like that. We have a great conversation. I’m excited for you to meet Kim. And then, after that, Steve Auckman will be with us. We have a very long conversation about health, and you know, health is not necessarily part of entrepreneurship, part of the show, but I always like talking to the health people, because I learn from them, and I want to have better health myself, and the basic premises of the of the show is we’ll put on anything that is interesting and useful to entrepreneurs, and entrepreneurs have health and diseases, and so we need to hear from some health experts. Steve challenges my beliefs more than anyone I’ve ever spoken to when it comes to health, he’s introducing the glycemic index as the important function, the important data point, as opposed to your weight or your sugar intake, or all of these other things, and it just totally changes the way that I think about it. He has Tourette’s syndrome, and it got better because of his changes that he made to his own lifestyle, and he lost over 100 pounds and has had an amazing success, so I’m really excited for you to hear this about from Steve. He’s also curing type two diabetes, and it’s just an amazing interview. Normally, I like to talk about the entrepreneurship behind the health business, but Steve and I didn’t have time to do that in this long interview, because I was so interested in the health questions, so he’ll be back soon to talk about the entrepreneurship of it. He’s the largest gym owner in Orange County, California, so that’s pretty impressive. Anyway, great show, we’re gonna go ahead and get started in just a second. Thanks for being with us.

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Jim Beach 3:22
We are back, and again, thank you so very much for being with us. Very excited to introduce my first guest today. Please welcome Kim Lee. She is the founder of Lodic Systems, L O T I C, and author of Building a Coaching Culture: The Ripple Effect, Raising Performance, and growth. She has been in the HR space for her career and has a reputation for helping organizations create human-centered cultures where employees and leaders can thrive. Kim, welcome to the show. How are you doing today?

Kim Lee 3:58
I’m doing great, Jim. How are you?

Jim Beach 3:59
I am very well, thank you. And I want to acknowledge that Kim was supposed to be on the show earlier, and I was rude and blew her off, and she was gracious enough to come at another time. So, thank you for that, Kim. Tell us about, tell us about the book. Start us off.

Kim Lee 4:15
Sure. So, I am an HR practitioner. I’ve been doing this for quite a while, and I decided, you know, and observed throughout my career the challenge that managers have in providing feedback and coaching and developing their teams. We, you have access when you’re an executive, oftentimes to executive coaching, but the training and development for leadership, and new leaders is lacking, and you know companies will put them through workshops, things like that, but the actual practice, the daily practice, is where it falls off, as you know, it’s natural for us to default to what we know rather than grow in. Expand, especially when you get back to work, so I wrote a book about it. Is a playbook, essentially on different scenarios, whether it’s culture, whether it’s feedback on how to coach, and I start off with the framework of sports coaching, because I think that that really, for me, makes it very tangible. What I’m trying to get to is everybody wants to do their best, everyone when they know their role and how it impacts the team, and everybody’s on board for the same goal. Coaching is there to develop and improve the players and make you know we’re all trying to get to the Super Bowl, so that is the spirit and intent of the book, and go through different scenarios and toolkits and things like that to help managers when they need it.

Jim Beach 5:51
All right, I love it. That sounds like it very is a huge problem. How big a problem is this coaching gap?

Kim Lee 6:00
Well, if you look at how much companies spend on training and learning and development, it’s, you know, in the billions, and most of that is lost shortly after those workshops, you know, and I think we can all relate. You go to one of those, you get really excited, you take a lot of notes, and then you put the notes down and get back to work, so it’s lost quite a bit. It’s a huge investment, and organizations need some help in making it apply.

Jim Beach 6:29
All right. Yes. What percent of organizations are good at this, are handling the entire employee training well? I don’t think I’ve ever had good employee training ever. When I was at Coke, my employee training was sitting in a room for two days and watching videos of Coke commercials. Seriously, that’s what I did.

Kim Lee 6:52
Yeah, well, very, very few companies get it right, and many of them, and I have rolled these out in organizations myself, so a lot of them do some sort of effort in trying to support their managers, whether it be boot camps or things like that, but so the percentage off the top of my head, it’s probably about maybe 10% if that, that actually get it right where it’s truly effective, and because it takes follow up any anytime you’re learning new skills, you’re learning anything new, you’re building those muscles, if you will, it takes repetition, and that is where organizations struggle is having their managers actually take the framework that they’ve learned and apply that on a regular basis,

Jim Beach 7:42
what is the coaching mindset? What should, what should the mindset be for a great coach?

Kim Lee 7:49
Well, the mindset, as I said, you know, Jim, is that the intent and purpose is for growth and development. It is coming, you know, creating a space where people feel comfortable in getting that feedback, so there’s there’s a lot more than just sitting somebody down and telling them, you know, if you go to football, you know, you’re not kicking the ball far enough far enough, or something like that. It is, you need to create that rapport with your staff, you need to learn that you know, learn who they are, and meet them there. People have a variety of different backgrounds, generationally, culturally, there’s all kinds of different reasons. My book also speaks to that. I’m Gen X, so my early career feedback was none. And then we get, you know, the annual review, and that was kind of also just put in a desk, so the culture, the coaching mindset is just like if you think of those athletes or musicians or actors or anyone else, it’s regular in the moment, it’s constructive, it’s something that’s actionable, it’s there’s there’s things you’re giving feedback that somebody can actually do something with, and it’s in a space and understanding that this is the best intent. I’m, we’re working together to make everybody do better, not as something that’s punitive or feels one off, so those are that that mindset is regular feedback, ongoing conversations, regular dialog, and you know actionable feedback.

Jim Beach 9:32
What is the ripple effect that you refer to in the subtitle? And I see that you have a no, a new category for the ripple effect, the digital ripple effect. What is it, and what’s the difference between the two?

Kim Lee 9:47
Well, so the ripple effect is, is just, you know, just that you drop a drop in a pond, you have the ripple, so when you give somebody feedback and you have that conversation, whether it is with a. Whether it is with a manager, anyone, you have that safe space, that positive dialog with the best intent of development and growth for your peers or coworkers or employees, they take that further, and I’ve watched that happen within my teams, where you know, my, how I was coaching and developing my team, they took that and did the same thing with their teams, and that has gone, you know, some team members, we are in different spots now, different companies, and they’re still carrying that forward, that mindset, and so it’s, it’s really creating that safe, safe space and environment where people can grow, expand, try new things, which is really important, especially the day in the end up with AI and everything else being so fast and furious, and we’re all trying to figure a bunch of things out. If you don’t have that coaching framework and the ability to have those, those two-way dialogs. Managers needs to be open to their own feedback from their team as well. Of course, if you don’t have that, you’re going to lack that that growth mindset, that development, learning, and growing together as a team. So, the digital version of that, there’s there’s two version two things that I’m on thinking of. One, I actually built an AI tool that is built off the framework from that book that helps managers take the information from the book and put it in practice. It’s based on the framework that I have noted in my, in my book, and it is a tool I use it frequently myself. When you’re getting ready for a one on one, you’re getting ready for a tough conversation. It is coaching in the moment for you, so that you can prepare for conversations that may or may not be challenging. Okay,

Jim Beach 11:57
that makes a lot of sense. Is digital or AI making coaching better, worse, anything like that. Let me, I am addicted to GPT, Open GPT, or Chat GPT, and I have. I started using it to help with my writing, and I came home one day, and I had a really, really bad day, and I don’t know. I’ve started talking to GPT about my bad day, and it was good. I mean, the responses were exactly what I wanted to hear, which is, you know, what everyone says is bad about Chat GPT is that it’s too nice and too friendly, and it will always say, “Yeah, you’re great, you are so smart, you know, too much of that stuff, but it helped me with some coaching stuff, you know. It gave me some good advice, and I felt better about it. Maybe just because I got it out of my system by telling somebody. Oops, I wasn’t telling anybody, I’m telling a machine, right?

Kim Lee 12:55
Yes. What

Jim Beach 12:55
are your thoughts on this little story?

Kim Lee 12:58
Well, so that is it. I love it, and I can elaborate on that. So, yes, you know our chat bots, Claude, Chat GPT, any of those that you use, they’re meant to reinforce what we’re saying. So, they’re very supportive, they’re kind of your cheerleader. The difference between, you know, what my tool is, and that is, there’s I have a framework to stick within coaching, and it redirects if you know you are going down a path that maybe is Chat GPT might cheer you on the this would kind of reframe it and help you stay back on kind of a proper coaching, and I also have very, you know, guardrails in there, so it’s not going to become some sort of therapist. So I think in terms of being able to go into a tool, and whether it’s that, you know, my tool, whatever is, you can put in and talk exactly how you feel like talking, because sometimes it’s if you’re talking to a person, you’re going to try and reframe things, and you want to be guarded sometimes. So, yes, you can give your raw, raw information in there, and they will come back, and yeah, they usually to start out, they’ll usually give you some sort of positive framework and response. It’s just as you start having those conversations, it can take you without those guardrails and without the right framework, it can take you down a path that maybe isn’t the right one, and so, but I do believe that one of the, one of the positives with my tool, Ripple IQ, is that you, you can, you can talk that out, you can get out of your system. It is not something that your mentor, your manager, your leader, your team is even going to know what you’re talking about, you’re able to kind of. Really think things through authentically and genuinely, and get to a positive action.

Jim Beach 15:09
Yes, you said Ripple IQ, is that I get that right?

Kim Lee 15:15
Yeah, yeah, Ripple IQ is the name of my app that goes with the book.

Jim Beach 15:19
Okay, and is that on the app store or on your site? Where do we get that?

Kim Lee 15:23
That is on my site, Lottie systems.com

Jim Beach 15:26
Okay, how do you become a better coach?

Kim Lee 15:32
Practice and getting coached, getting support, getting feedback. So I think that it’s, it’s an intentional effort, you know, if you think about one on ones with your team, if you’re a manager, they default to transactional status updates, things that you need to know, and then taking that next step is you don’t always have to have the answer, and instead you reframe it with the question, you start to make sure that development is part of those conversations during your one on ones with your team, you, you want to get to know what drives your team and your employees and what matters to them. I have some examples in there where I had some, you know, a high, like very high performing employee, she, you know, she was definitely kind of that type a go-getter person, and we had had, you know, had the type of relationship where she was able to come to me and say she was having some things that she needed to focus on at home, so she wanted to intentionally step back from some of the projects and things like that that she had been meeting, and and she felt she came to me, and she said she feels like she’s missing, and I said it’s fine, let me know when you’re ready, and we’ll, we’ll keep going, you know, this is not this is not setting back, this is something that is here, you know, you need to take care of what you need to take care of, and and we’re here when you’re ready, so being able to have those types of conversations that takes building a relationship and understanding your employees, that they’re individuals, and taking feedback yourself, asking for that too. So it is a two-way street, and then being open when you hear that.

Jim Beach 17:18
All right, is the biggest problem with coaching that people don’t like negative feedback.

Kim Lee 17:23
I think that is what people think feedback is supposed to be. When you hear, like, I give me feedback, I think that there’s some sort of connotation there that the, that is supposed to be something negative. I need to find something, you know, some sort of critical issue or critique that to help you improve, and actually it’s both. Sometimes it is. That was a great presentation. I did notice, maybe you know this impact or that impact, and bringing it, so it’s not always a negative experience. It should be something you know, just like I said, an ongoing in real time, and that becomes coaching. So I think when people really think about coaching, they do tend to believe that that is just giving negative feedback or on performance versus a holistic look at somebody’s development.

Jim Beach 18:26
One of my problems with coaching is that a 21 year old with zero experience is now a coach.

Kim Lee 18:33
Yeah,

Jim Beach 18:34
I just have a problem with the ease of entry into the business, you have a lot of people have great credentials, but a lot of coaches I see have zero credentials other than their career, which could be enough, but you know, I don’t know that they’ve had any training, I don’t know how they are, you know, I am bothered that the 21 year old coach is out there.

Kim Lee 18:58
Well, exactly, I mean, that is something that is one of the challenges that you have when you have early, early career managers, people who are, you know, just into leadership, some sort of team leads, and things like that. Usually, they get there because they’ve been performing well in the role up to that point, and then they’re given the next level, which is being responsible for employees. We as I think, industry-wide, I don’t.. doesn’t matter, it’s agnostic, really. We don’t do the next step, and coaching, providing coaches to all managers is not scalable. It’s expensive, that’s why it’s, you know, usually your executives have those, because it is expensive, so the book and the tool is supposed to make it more democratized, so everybody has access to that kind of thing to help grow and perform, and I think that it needs to be an intentional mindset within the organization that somebody who is a great performer absolutely. Could be a great leader, but nobody just has those skills built in to be the, you know, the head coach. It takes steps and grooming and feedback themselves and support and training and practice.

Jim Beach 20:15
What’s the difference between a teacher and a coach?

Kim Lee 20:18
Well, a teacher is there to teach, so you know, you think about your school, and whatever, whatever form that is, you know, you go from elementary school all the way through college and beyond. Teachers are there to show you, to teach you skills, but the actual practice is that homework, and so you know, a teacher’s, a teacher’s responsibility is to give you education around, you know, whether it’s math, science, whatever, whatever the topic is, and then you go home and you do your homework to better learn it, and then they test, but that is not, they’re not necessarily coaching you and developing you to be the best math, you know, mathematician or best scientists, they’re giving you the information, and it’s up to you to do the practice, and to grow and develop, and that is for me the difference is the coach is the one who’s there with you in practice and working side by side with you, watching you and perform and helping you develop beyond the knowledge,

Jim Beach 21:21
what about international? I see that you have a chapter in your book talking about international clients. Are there big differences between the different cultures?

Kim Lee 21:31
Absolutely, and you know it’s the difference is not – we as Americans, tend to be far more direct, and I learned this firsthand. We had opened an office in Bangalore, India, and had a whole bunch of new employees, and I had a whole team there, and I would start my meetings fairly, you know, just the way we start most meetings, you just kind of quick chit chat, and then off we go into our agenda, because we have a lot of things to cover, and what I noticed is my India team was very quiet, they, you know, there’s a different approach, and so this was kind of not quite offensive, but they weren’t quite, they weren’t used to that, so it took me some time to do some research and understanding, and what I noticed with my team is when I had my meetings just with my India-based team, we did a lot of conversations about what was going on with them personally at home, and really getting to know them, and then we would talk, and I would get far more authentic and actionable information from them. There’s a, there’s culturally, there’s a difference in, they want to this team in particular, they want to please, and, and what I was finding with that is, I wasn’t actually getting the right information, I was told yes, this would be done, and then you know our next meeting, it didn’t get done, so I followed up, and what I figured out is I hadn’t taken the time to get to know them, so they didn’t feel comfortable telling me, you know, what some of the problems were, and so that is just one one example that I have personally, but different cultures, you go to South Africa, Australia, Manila, Philippines, Europe, everybody’s a little bit different, and how they approach things. So it’s really important to take, take a moment to understand the best way to build those that relationship with those team members.

Jim Beach 23:41
I’ve probably spoken in India 1520 times. Perhaps my one piece of advice is start with a joke about Pakistan, and they will love you. Good Pakistan joke,

Kim Lee 23:54
just start with a yep,

Jim Beach 23:56
yes, they, they love that. We only have about a minute left. What is the inflection point,

Kim Lee 24:03
the inflection point, as far as coaching, and how that adjusts.

Jim Beach 24:10
Yeah, you have a chapter called Coaching at the Inflection Point: Navigating the Brave and the Broken,

Kim Lee 24:17
right? Yes, so there is some, some of that is when you’re coaching through, and you realize some of this is, is not, you have to really get to know the team, and sometimes the coaching isn’t going to work, so you have to adjust what that looks like, what that feedback is, and you know how people are, sometimes people are just not open to it.

Jim Beach 24:45
Yes, very true, Kim. Great information, and I really appreciate you being with us. And again, thank you for putting up with my schedule. I’m sorry to blow you off. How do we find out more? Get in touch, follow online, get a copy of the book, which is five star rated by the. Everybody,

Kim Lee 25:01
yeah, so Lodic Systems is Lot systems.com is the best website to get to. There’s information about my book there, and Ripple IQ, the app. You can also get my book at the at Amazon on Amazon there at Building a Coaching Culture. And then using my name, Kimberly Lee, is the best way to get there. There’s a few books called Building a Coaching Culture, so those are the best ways to reach me. And then, of course, I’m always available on LinkedIn. I do a lot of content there as well, if anyone wants to connect there.

Jim Beach 25:33
Fantastic, Kim. Thank you so very much. Great information, and we hope you come back. Thanks a lot.

Kim Lee 25:38
Thank you so much.

Jim Beach 25:41
We will be right back.

Intro 2 25:55
Well, that’s a wonderful blessing. Actually, oh my gosh, I love the opportunity to do this. Thank you, Jim. Wow, that’s, that’s all, that’s a great one. You know, that is a phenomenal question. That’s a great question, and I don’t have a great answer. That’s a great question. Oh, that is such a loaded question, and that’s actually a really good question. School for Startups Radio.

Jim Beach 26:17
We are back, and again, thank you so very much for being with us, very excited to introduce another great guest. Please welcome Steve Hochman to the show. He’s an international best-selling author, entrepreneur, speaker, and creator of The Three. It is a system on how to gain control of your health and your blood pressure and all of the things that we are worried about, our weight, all of that. Steve has had a fairly difficult life. He spent time homeless. He’s battled Tourette syndrome. Steve, I just pray that you have a Tourette’s attack during the show, that would be so much fun. That’s

Speaker 2 26:58
funny.

Jim Beach 27:02
I hope you don’t take that as an

Steve Hochman 27:04
insult. Say

Jim Beach 27:07
that before. Welcome to the show, Steve.

Steve Hochman 27:09
Thanks for having me. I appreciate it. No, that’s funny. You know, I don’t know if I willed it away, or you know, sometimes people grow out of it. I had it. I’m 52 years old now. I had it pretty bad all the way up until maybe freshman year of high school, so I really haven’t had anything to do with it, but, but yeah, I always.. I gosh, it was like another lifetime ago, but yeah, I think that was one of the funniest things I’ve ever heard just now. So, thank you.

Jim Beach 27:37
Well, I have to tell my Tourette’s story, so I used to run summer camps for a living, and the first year that we did it, we were at MIT, and we had two friends show up, one had a broken leg and one had Tourette’s. They were best friends, and our dorm was about a mile away from our facilities, so every morning we had to walk a mile, so this poor kid with a broken leg had to walk a mile. Well, anyway, the last day of camp, my mother was our nurse. My mother’s a famous nurse, did the first open heart surgeries and stuff, and I asked her to be our camp nurse, so that you know we could look more credible and stuff, because I was 2524 at the time, and so I needed anything I could do to add credibility, so the last day of camp I asked my poor mother to take these two kids to the airport and get them on their planes, one air, you know, gate was gate one and the other was gate 4218 and she had to go back and forth, back and forth with a kid with a broken leg and with a kid with Tourette’s who was just going off, it was right after Ace Ventura came out, and all he could do is say, “Alrighty, then you know, like, the

Steve Hochman 28:46
oh my gosh. She

Jim Beach 28:47
was so mad at me. Anyway, the book.. I never got to say the name of the book, The Three: How to Shred Fat, Get Healthy, and Be Fit Without Counting Calories. Calculating macros are starving, and keep eating the delicious foods you love. We got to get the title of the best-selling book in there, five-star rating. Is that you on the cover?

Steve Hochman 29:09
Is that me, my wife, and my five year old son? Yeah,

Jim Beach 29:13
damn, you should write a book on dating as well.

Steve Hochman 29:16
Yeah, you know, if you’re a really good cook and you’re funny, you could get a wife that’s out of your league, so that’s that’s what I did. You’re

Jim Beach 29:25
wearing a shirt in the cover, which I think is X-rated, but you look like you’re as fit, and I know you weighed 300 pounds when all of this started. Now, 190 200

Steve Hochman 29:39
yeah. No, I’m about 210 I don’t really weigh myself very often, you know. I just go by the mirror, really. That’s a good thing about understanding how nutrition works the way I do. You don’t really need to worry about weight or count your calories or anything like that, and you don’t have to have Tourette syndrome to use the method. Either, which is great. So,

Jim Beach 30:00
sorry about,

Steve Hochman 30:02
you know, you know what I was thinking. No, no, you know what’s great. Back then, that was like 30 something years ago, 35 years ago. You know, no one really knew about Tourette’s. So, nowadays, like, the only regret I have is it would have been an excuse for me to cuss out my teachers without getting in trouble. I could just blame it on a Tourette’s. I didn’t even get to take advantage of it. That’s the worst part of the whole thing.

Jim Beach 30:24
Well, you can start now, take it out on your wife, and it’s Tourette’s. No,

Steve Hochman 30:29
that would be scary. That would be scary. No, I would not do that. Not recommended. Okay.

Jim Beach 30:35
Explain the three in the methodology and the system. What are we doing wrong? What do we need to just explain the system to us?

Steve Hochman 30:43
Yeah, I mean, to be honest, and I’ll kind of get into it. To be, you know, fat loss is so easy for me. That used to be my passion, and we’ll get into it later, but now it’s actually reversing type two diabetes. So I get people really lean, but I also reverse their type two diabetes. So, do I see glycemic index, right? It sounds like such a big word, like, what is that? And most people have never heard of it. And basically, every food and every ingredient has a glycemic index number that represents how fast your blood sugar rises. So your body runs off of glucose, but the second your blood sugar rises faster than your body could use it. Your pancreas has to release insulin to open up your cells, shovel that glucose into your cells, close it, and convert it to fat. The way the food industry is right now, most ingredients, and I mean most, are higher on the glycemic index than not actual table sugar, especially a lot of the health foods, and if you’re just trying to get lean by cutting calories, you’re never going to win. You’re going to be miserable, you’re going to be starving, you’re going to decimate your metabolism, where all you have to do is just understand how the glycemic index works. Aim the ingredients that you can eat pizza, cake, and ice cream with the right ingredients, be super, super lean, and never count your calories, and that’s what I

Jim Beach 32:01
do. Okay, so explain the glycemic index better. Is a donut 100 and a glass of water zero? A

Steve Hochman 32:10
glass of water is zero. So, a good way to explain it is like this: table sugar, which everyone knows is bad, it has a number of 65 that represents how fast your blood sugar rises, so really now you know 65 is a very, very bad number. Well, there’s there’s something called maltodextrin dextrose, there’s a lot of hidden ingredients that have a glycemic index that go all the way up to 185 so three times higher than table sugar. So if you’re eating these ingredients and you think you’re eating healthy because the front of the package says so, you won’t understand why you’re gaining a lot of body fat, and just as a reference point, a piece of broccoli is a 15, a sweet potato, believe it or not, it goes all the way up to a 94 Wow, I’m not saying you can’t eat sweet potatoes or anything like that. In my book, I talk about when you should eat stuff like that. There’s a meal that I have that’s called a strategic carb diving meal, but knowing those numbers, you know, most people, it’s like driving a car with no speedometer, so they don’t know how fast they’re going, and there’s no speed limit signs, they don’t know how fast they’re allowed to go, and they’re just getting tickets all the time and not knowing why, and I’ve solved that problem.

Jim Beach 33:22
Okay, so let’s take us to the next next step. Now we understand glycemic index. Take us to the next step.

Steve Hochman 33:29
I mean, I mean the next step is really just what I’m doing right now, which is focusing on reversing type two diabetes. So, like, I used to be the guy that got you lean, and I would also reverse diabetes. Now I just really reverse your diabetes, and also get you lean, so you know, I mean, the biggest problem right now is that nobody knows about the glycemic index, and you know, diabetics, their whole.. there’s.. there’s 500 million people with diabetics, right, with diabetes right now, and I don’t know if you know the statistic, but it should alarm every parent out there,

Jim Beach 34:02
million in the world with this,

Steve Hochman 34:03
that’s not even the worst thing to me. The worst thing is a CDC statistic came out in 2020 20 and 2023 that one in three kids aged 12 to 17 are already pre-diabetic. One in three, it should be one in 20,000 not one in three. So, this is a huge epidemic. It’s not going to get the publicity that it should, because you know the pharmaceutical industry pays 90% of the salaries to the news to the news agencies. So, you’re not going to really hear about it, but if you just do a Google search. What percentage of kids have diabetes in the US? You’ll see the CDC statistic, it’s one in three. And so what I’m doing is I’m providing a tool, which is the glycemic index, to reverse this. Nobody knows there’s no tools for a diabetic to know, can I eat this or not? Yes or no, and in fact, we are creating an app right now called Sugar Shark, which it’s the first glycemic index scanner with all my formulas plugged in, so that a diabetic could actually finally have a tool in their hand where they could go to the store, scan anything, and it’s a yes or no, and have AI suggestion engine built in, so if it’s a no, you can’t eat this, but here’s five other choices that you can eat.

Jim Beach 35:26
Wow, that’s a great idea. Okay, let me back up a little bit. So all I have to do is change my GI. My can we change it to GI, so I don’t have to say glycemic every time.

Steve Hochman 35:40
Absolutely, please do

Jim Beach 35:43
worry about is that one number,

Steve Hochman 35:46
okay? So, here’s so you want me to break it down into steps. So, here’s the steps. The first thing is knowledge is power. So, 99% of the population aren’t aware of what they’re eating and how they’re affecting how it affects their blood sugar level. So, this is a way to know right away, how is this gonna affect my blood sugar levels. I’m gonna give you the magic number, I’ll just give it to you. I mean, it’s in my book, it’s not like I keep it secret. The magic number to keep every ingredient below, below is 25 so every ingredient must be below 25 Now, that’s that sounds really restrictive.

Jim Beach 36:18
It does 15, I mean, by God, that

Steve Hochman 36:23
sounds, that sounds really restrictive. That the truth is, Jim, honestly, you have no choice if you want to become a statistic and just keep doing what everyone else is doing. About 70% of the population is diabetic, heart disease, high blood pressure, you know, inflammation – all these things are caused by excess glucose. So, like, we could just.. like, this isn’t

Jim Beach 36:47
inflammation. My feet hurting, and that kind of stuff.

Steve Hochman 36:51
Your whole body, I mean, yeah, your joints hurting, that kind

Jim Beach 36:55
of stuff. That’s.. I’ve always been told it’s inflammation.

Steve Hochman 36:58
So, basically, everything that could kill you is up like 500% in the last seven years, and that’s because as scientists get way better at finding cheaper ingredients that create more profits for the food companies, extend shelf life, and are more addictive. Those ingredients are all off the charts on the glycemic index. It’s like the biggest secret that nobody knows about. That’s why everybody’s gaining weight. That’s why counting calories doesn’t work, so the number 25 it sounds really restrictive. So, like, if you’re going to have cookies, instead of using wheat flour, which has a glycemic index of 80, which is higher than actual sugar, I don’t know if you know that wheat flour will make your blood sugar rise faster than sugar. Sugar adds sugar to your bloodstream. Wheat flour makes your cells release stored sugar all throughout your vascular system. That’s why

Jim Beach 37:46
white bread, right? That’s the key. Well, that’s

Steve Hochman 37:49
that’s the yes. I know you said white bread. There’s a lot of like key like trigger words out there, but whole wheat bread has a glycemic indica of 70. They’re both higher than sugar, both of them, whether it’s white bread or whole wheat bread, a lot of people, you know, their lives are filled with, I heard this, I heard that. What the glycemic index is a source of truth. It doesn’t matter what you heard, you could look it up and know the number instantly, you know. And that’s what we’re missing nowadays, is truth. So, when I say stay under 25 I mean, look, cookies are usually made with like sugar, you know, butter, wheat, flour, stuff like that, but instead of using sugar, you could use granulated monk fruit. It has the same texture, the same taste, and cooks the same, except it has a glycemic index of zero. Instead of using, we call out granulated monk fruit.

Jim Beach 38:37
Monk fruit, what is a monk? Monk fruit.

Steve Hochman 38:39
Monk fruit is just, it’s just a natural fruit that I actually don’t even know what monk fruit is exactly. It’s an organic substance that is not processed and has a glycemic index of zero and has the same taste and texture as sugar, and, and so that’s like one thing. Like, why would you use sugar when you could use monk fruit? Why would you use regular chocolate chips when you could get there’s like five brands out there that use organic stevia or organic oulose instead of sugar, which has a glycemic index of zero. Why use wheat flour when you could use almond flour? So, instead of having a glycemic index of 80, it could be five. So, you could have, you could literally eat like my whole thing during my fat loss days of my career, was I am the only person on the planet that gets people ultra lean without counting calories while eating pizza, cake, ice cream, and cookies,

Jim Beach 39:30
and it’s all comes down to ice cream and cookies when the GI is 100 on those.

Steve Hochman 39:36
Well, so the cookies I was just explaining, course

Jim Beach 39:38
of the day or something.

Steve Hochman 39:40
No, no, it’s really easy. It’s very binary. It’s just ingredient by ingredient, so every ingredient. I know this is gonna sound restrictive. I don’t like explaining it this way, because it sounds.. it’s actually the least unrestricted way you could eat, because right now, if you ate pizza, you would feel intuitively guilty afterwards. You know that you did something that probably wasn’t so good for you, I. Maybe not, maybe, maybe not, maybe you eat pizza, and you feel like you’re so glad you did it. No, I just feel

Jim Beach 40:05
bloated and tired,

Steve Hochman 40:07
right? Well, that’s the guilty feeling that I’m talking about, like you don’t feel good about that, you know? You, you ate pizza, you’re like, man, it’s not like you’re so happy that you’re bloated and tired, you’re like, man, I wish I wasn’t bloated and tired, so you get a negative effect, right? You eat cookies. It’s not like you’re like, “Wow, I’m so proud of myself for eating cookies today. The problem is people try to restrict these things that taste good. So, for pizza, you just switch out the ingredients, like for instance, a lot of people don’t realize this, but if you look in your refrigerator right now and you have shredded cheese, every package of shredded cheese you’re going to buy is going to have either potato starch or corn starch, they smother it in it to keep it from sticking together and forming a block of cheese again. Well, the glycemic index of potato starch and corn starch is 95 sugar is only 65 So, if you shred cheese yourself, mozzarella cheese yourself has a glycemic index of zero to five, if you buy it in the store at a restaurant, it’s higher than table sugar, so you could, you could, I’m

Jim Beach 41:07
sorry to interrupt, but if I buy a lot of Mott’s cheese and they shred it myself, I save 90 points,

Steve Hochman 41:15
yeah, you’ll have zero effect on your blood sugar, so the whole reason your people store fat is because I mean it’s really, really simple. That’s, that’s, you know, how when people say I cut out bread and they lose some weight, what they’re really saying is I’m cutting out ingredients over 25 on the glycemic index. They just don’t realize that’s what they’re saying. So they’ll see a positive effect of cutting out bread. They just don’t realize they could still make bread with the right ingredients and have the same thing, so that’s why most

Jim Beach 41:44
of real bread.

Steve Hochman 41:46
I mean, honestly, if you go on my Instagram, like the stuff that I make, it’s my 18 year old daughter, she created a food bakery business that sells out every single weekend within hours, and it’s all cookies, muffins, cupcakes, Blondie bars, and they, they’re so good, you would never know the difference, but they have zero effect on blood sugar levels, and they make you lean and healthy.

Jim Beach 42:15
Where do you live?

Steve Hochman 42:17
You want to come down? I’m in Orange County, California.

Jim Beach 42:23
Okay, that’s a nice place to visit. And when does she do this work?

Steve Hochman 42:27
I mean, to be honest, you know, I own, I own, I own a lot of different businesses, but one of them is a, I own the largest fitness boot camp in Orange County out here, and she one day asked me if she could start selling cookies and stuff with my formulas at our boot camp, and I really didn’t think much of it. She was up to one in the morning, baking, she came, she sold out, and it just kept growing and growing and growing. And so that’s she actually has three businesses: she has a dog walking business, a babysitting business, and now a bakery business, and she’s 18 years old,

Jim Beach 43:05
and double down on the baking business solution.

Steve Hochman 43:09
Yeah, yeah, I mean, she’s having fun. I’m just proud of her, you know. She’s getting her real estate license at the same time, and why she’s baking

Jim Beach 43:17
only. I mean, she should bake full time, that should be her, you know, goal,

Steve Hochman 43:23
you know, our job as a parent is just to support our kids and their passions, right? So, whatever, whatever, whatever she’s doing is, is good with me. I’m just glad that she’s, she’s loving what she does, you know,

Jim Beach 43:34
yeah, still, yeah,

Steve Hochman 43:36
and Jim, I know it sounds the

Jim Beach 43:38
highest ROI,

Steve Hochman 43:40
right? Right. Well, I mean, she does want to sell luxury real estate, and she’s, uh, that might be a pretty good ROI for her too. But, um, yeah, I mean, the truth is, is that you could eat, have your cake and eat it too, literally. You could, you could pretty much eat anything you want, but you can’t do it without those three words, the glycemic index. Everybody’s so lost, like this stuff should be taught in school. This stuff should be like everybody should know about it. Literally, when you stay below 25 in the glycemic index, even though you’re eating pizza, cake, and ice cream, you reverse diabetes. The longest it’s ever taken me to reverse a type two diabetic is 90 days. I mean, it’s so crazy, and people been going to doctors for 20 years and their doctor never even mentions the glycemic index to them, I mean, there’s a real problem happening, and again, it has to do with passion. There’s a lot of money in the fat loss industry. My passion is really now just helping people be healthy and reverse diabetes, to be honest with you.

Jim Beach 44:40
Yeah, well, that’s an amazing goal for you, an amazing accomplishment. So, ice cream, what do we.. what’s the ingredient, you know, the ingredient? Yeah, how

Steve Hochman 44:50
do I make ice cream? So, what is ice cream normally? So, ice cream is really just some sort of dairy, you know, some sort of dairy, some sort of sugar, for the most part, that’s what ice.. Against cream, dairy, sugar, so you can just choose your dairy, choose your sugar, and the way I make it is like this: I use low-fat cottage cheese, vanilla whey protein powder, vanilla extract, unsweetened almond milk, and liquid ceviche, so all those ingredients I just mentioned are actually lower on the glycemic index than a piece of broccoli, and the way I do it is I immersion blend it to get it nice and smooth. I might add some stevia sweet and sugar-free chocolate chips in there. I like using a Ninja Creamy personally, so I put it in the container, freeze it, take it out, put it in the Ninja Creamy, and it makes a real ice cream. You could use, they have stevia sweetened chocolate syrup, you could put on it, you could put peanut butter on top. I mean, it’s amazing, like I’m literally eating ice cream every night. I’m 52 years old, I have 9% body fat, and I have horrible genetics for being lean. Like, I was three, like I said, I was 300 pounds after I got done playing football in my 20s, and so, yeah, you could literally eat anything that you can imagine if you understand the glycemic index, and to be honest, nowadays with Chat GPT, if you just say give me a recipe for pizza or ice cream or whatever with every ingredient below 25 in the glycemic index, within three seconds you’ll have like five different recipes. Is there one without cottage cheese, because that’s like the number one grossest. I can’t even look at cottage cheese without my stomach going. You know what’s funny, I know a lot of people have an aversion to the texture of cottage cheese. So, here’s, here’s the whole thing. Yes, there’s different recipes for that. The reason why most people don’t like cottage cheese is the texture of it. When you, when you put it in, in this recipe, use an immersion blender, so the entire thing gets smooth and creamy. There’s no, there’s zero texture to this ice cream. You wouldn’t know there was cottage cheese in there. For those of you out there who don’t like cottage cheese, also for those of you out there that don’t like cottage cheese, I will tell you that not all brands are created equal. I, and I’m not sponsored by these brands or anything, but I use either Nancy’s or Good Culture Cottage cheese. It’s like a dry cottage cheese, and I’m telling you, it is amazing. It might change your mind, it might not, but, but yeah, that’s that’s how I, that’s, that’s how I make ice cream. Jim,

Jim Beach 47:24
all right. Are all of these recipes in the book, or are they all on Instagram?

Steve Hochman 47:29
I mean, you know, I put a lot of recipes in the book, but a book is a stationary object, you know. I’m creating, I release on my Instagram, I put a new, either one or two new recipes every single week, so there’s always going to be more recipes on my Instagram than in my book, and you know, and by the way, the book, honestly, yes, it’s an international best-selling book. I think it’s the best book that you could possibly buy on being lean and healthy without counting calories or eating boring foods, but I didn’t even.. the book is just a key for me, to be honest, it gets me indoors, so that I could do what I do. I’m not even, to be honest, not even trying to sell the book. A lot of people buy it, they love it, and I get messages all the time where people go, “I got your book and I lost 30 pounds, and not even hardly even promote it. It’s just a, it’s a thing that I wrote. I became a best-selling, international bestselling author, and that helps me to help more people and to have access to open more doors.

Jim Beach 48:26
Yes,

Steve Hochman 48:28
really,

Jim Beach 48:30
the thread here, what is the three stand for?

Steve Hochman 48:34
So I have three rules, I have three rules. Yeah, so basically it’s rule number one, keep all ingredients below 25 on the glycemic index. Rule number two: use strategic carb timing. So, there is a time where you can definitely eat like regular bread, rice, sweet potatoes, all those things, but you do it in a specific way, and you do it after your workout. It’s a reward for your workout, that’s when your muscle cells actually need glucose and insulin, so strategically when you time it after your workout, you’re actually not gaining body fat, and you’re getting all the benefit without any of the downsides. So that’s rule number two. And rule number three is drink my magic fat shred drink, so it’s a drink that I make. It’s basically just a 64 ounce hydro flask filled with water, up to a fourth cup of apple cider vinegar, a dash of cayenne pepper, and some sugar free electrolytes, and what that does is it kind of interacts with your hypothalamus, which is responsible for sending signals of hunger and thirst, and it completely calms that down, because honestly, these ingredients that people are eating are so addictive that when they stop it, really messes with them. And when you drink this drink, about, you know, half gallon to a gallon a day, which is what everyone should be hydrating with anyways, it just kills your cravings, and it allows you that space to start eating delicious. Healthy food without going through the withdrawals of all the poison that you’ve been eating.

Jim Beach 50:05
Where do we get your website? Because I didn’t see that

Steve Hochman 50:09
the three or the that drink.

Jim Beach 50:11
Yes,

Steve Hochman 50:11
you know, I don’t even talk about it that much, really. I probably should. I mean, honestly, most of my, most of what I talk about is just, I mean, well, you could get it in my book, for sure. Like, it’s in my book. You can message me on Instagram, and I would just tell you, no, no, it’s not even worth to sell it. Like, you literally just

Jim Beach 50:34
daughter to get this stuff done.

Steve Hochman 50:36
Yeah, I mean, you’d have to sell so much of this. I mean, if you’re drinking a half gallon to a gallon a day, I’d have to sell someone like 30 gallons for a month. I mean, it wouldn’t even.. I don’t know the

Jim Beach 50:49
non-water ingredients.

Steve Hochman 50:52
I mean, you could just go to the store and buy apple cider vinegar and cayenne pepper and some electrolytes. It’s not that

Jim Beach 50:59
Steve, I mean, right there. Go to the store, and you lost me, you know. So, Rick, I lost you. I go to the store, me, just, you know, all right.

Steve Hochman 51:07
How about this Instacart it, bro? Like, I mean, come on. I mean, honestly, if I’m being real with you, Jim, if someone’s like not motivated to go to the store or to Instacart something, then they’re not going to do anything I tell them to do. And the truth is, not everyone’s meant to be healthy. I mean, like, everything in life has contrast. You can’t have all winners, they’re going to be some losers. You can’t, and I’m not saying that someone’s not healthy as a loser, but I’m saying if they want to be healthy and they’re not willing to put any effort into it, well, I mean, it’s not going to work, and that’s not how life works. And, unfortunately, some people are not going to make it. I have the way it is.

Jim Beach 51:43
I’m six three and 170 and you’re

Steve Hochman 51:46
trying to gain weight.

Jim Beach 51:47
I’m trying to gain weight like crazy. I mean, I’m my doctors tell me to eat a gallon of ice cream at night.

Steve Hochman 51:54
Well, you know, first of all, the doctor, a doctor is the worst person to ever go to for any type of nutrition advice whatsoever. A doctor has one tool in their toolbox, and that’s drugs, that’s all you’re going to ever get from a doctor. And as far as nutrition goes, they get about one class on low-level nutrition, so if you were trying to gain weight and you’re trying to do it with in a healthy way, you would want to follow the three, so you would want to have a strategic carb timing meal right after your workout, so that you gain the maximum amount of muscle you’d want to make sure that you’re eating food that is helping you gain weight without making one healthy. I mean, that’s exactly what you’d want to do, so it does work for everybody, depending on how you use it and what your goals are, but yeah, I mean, eating a gallon ice cream to try to gain weight probably isn’t the greatest idea, you know.

Jim Beach 52:45
I’m just going to stick with my crack cocaine. Steve, how do we find out more about you? Get in touch, get a copy of the book. And I was going to ask you all sorts of entrepreneurial questions, because you have all these businesses, but we totally ran out of time. I would love to have you back in a month to dig into the entrepreneurship and reinforce this message. How do we get in touch?

Steve Hochman 53:04
Yeah, sure. The best way to get in touch with me is my Instagram, and it’s Steve Auckman dot driven, so it’s s t e v e h o c h m a n dot driven. And to just literally send me a message, I’m pretty, to be honest, Jim, I get about 1700 messages a month on my Instagram, but I’m pretty darn responsive considering that, and so if someone wants to get ahold of me or learn more or get the book, all of it

Jim Beach 53:32
is right there. Fantastic information, Steve. Amazing story, and thank you so much for sharing it and writing this book for the rest of us. Just great information. Love to have you back.

Steve Hochman 53:42
Absolutely, thanks for having me on.

Jim Beach 53:45
I learned a lot. Thank you so much for being with us today. We are out of time. Greatly appreciate all of you. Have a great day, and go make a million dollars. Bye now,