April 22, 2026 – Monday Confidence Project Geoffrey Howard and Mondays Amy Leneker

April 22, 2026 – Monday Confidence Project Geoffrey Howard and Mondays Amy Leneker

https://mcdn.podbean.com/mf/web/t97kn96ae5s6z9rz/sfsr_2026_04_22.mp3


00:00 Intro 1: From the AM FM and Clear Channel 7 Radio Network, broadcasting from AM and FM stations around the country, welcome to the Small Business Administration award-winning School for Startups Radio, where we talk all things small business and entrepreneurship. Now, here is your host, the guy that believes anyone can be a successful entrepreneur, because entrepreneurship is not about creativity, risk, or passion, Jim Beach.

00:26 Jim Beach: Hello, everyone. Welcome to another exciting edition of School for Startups Radio. Thank you so much for being with us today, telling your friends about the show. We try to have a little bit of fun here every day, give you some tips, tricks, and techniques to be more successful, to give you the motivation to get off the sofa, to go out there and get started.

00:44 Jim Beach: We believe that anyone can be a successful entrepreneur when you realize that ninety-three percent of new ideas, I mean creativity, are copies of someone else’s idea. Ninety-three percent are copies. We’re not gonna let you start with more than five thousand dollars to reduce risk, and passion is awesome for the church and your bedroom 01:00 and nowhere else.

01:00 Jim Beach: It shouldn’t be part of business. Got an amazing show today. Jeff Howard with The Money Confidence Project is with us, a new organization out there to help us manage our money better, and Amy Linneker is with us talking about her new book on Mondays. Big show, let’s go ahead and get started. You know, we all have issues with money, obsessions, vices, uh, too much admiration.

01:23 Jim Beach: It’s one of the biggest problems out there. And so I’m excited that we have a new organization that’s going to help us understand money, and today we are welcoming the CEO. Please welcome Jeffrey Howard to the show. He is CEO of The Money Confidence Project. Jeffrey, welcome. How you doing?

01:42 Geoffrey Howard: I’m doing great, Jim, and please call me Jeff.

01:45 Jim Beach: Thank you. Uh, the organization, I’m on the site, it’s big. Y’all have a lot of people dedicated to this. Quite a big, impressive team, and quite a nice board behind it as 02:00 well. Uh, this looks like a big effort, my friend. What are you doing?

02:04 Geoffrey Howard: Mm-hmm.

02:05 Jim Beach: You have twenty

02:05 Geoffrey Howard: employees- Wow …

02:06 Jim Beach: out of the gate.

02:08 Geoffrey Howard: Yeah, how about that?

02:09 Geoffrey Howard: Yeah, so you know, Jim, our, our focus is really, like you said, we wanna take the anxiety out of money. You know, there’s a lot of content out there that teaches us about money, how to run a business, and, and all of those things, and, you know, that, that content’s great, except that it, it, it, it doesn’t help us really relieve this anxiety that we all feel about money.

02:36 Geoffrey Howard: You know, like, you have this, all this content that’s really just talking at us and saying, “Here are the things you should do. Do these three things and you’ll… everything will be better.” But one of the things that’s missing is what we call the, the human element of this. And one of the things that we were looking at was w-why are, why are people anxious, and what is it that we can do to help people become 03:00 more confident with money?

03:02 Geoffrey Howard: And secondly, and I would say just as important, is what are the things that we can do to actually help people create healthy financial habits? And at Money Confidence Project, we have a suite of programs that do just that. We’re– That get to this human element. We want our content to be inspirational, entertaining, in a gamified way.

03:29 Geoffrey Howard: And then we think by, by doing that, then we’ll hopefully be able to help people relieve some of the anxiety that they’re feeling around money.

03:37 Jim Beach: And, you know, I think one of the most interesting things is, is that perhaps the most anxiety-filled demographic would be rich people.

03:48 Geoffrey Howard: Yes. You know what? There’s, uh, there’s studies out there that, that say it doesn’t matter what income you bring in, that this money 04:00 anxiety is an issue for everyone.

04:01 Geoffrey Howard: It’s at the low end. It’s also at the high end, right? It doesn’t seem like people… It’s– There’s never enough, for whatever reason. It seems like there’s never enough. But I think it really gets to this concept of everyone’s relationship with money. You know what, Jim? Everybody has a, what we would say is a unique relationship with money.

04:19 Geoffrey Howard: My relationship with money is maybe different from yours. And, you know, even in the same household, we have different relationships with money. So money’s a hard topic, and, um, just, just having information isn’t enough. And we wanted to make sure that we had a suite of products that actually addresses this human side of, of, of, of money.

04:44 Geoffrey Howard: But you’re right. It, it is a, it is an issue for everyone.

04:48 Jim Beach: All right, before we talk about the solutions, why are we so upset and worried about money? Obviously, it’s, you know, the coin of the realm, and it helps us buy everything that we need. Uh, is there something 05:00 particular about why we’re obsessed with money?

05:01 Jim Beach: Is it something related to dopamine? Why, why are we so obsessed? Man, all I do is think

05:08 Geoffrey Howard: about

05:08 Jim Beach: money.

05:09 Geoffrey Howard: Well, well, let’s… Jim, let’s think about it for a second. I mean, money is, money is how we… You know, it pays our rent. It buys our groceries. It, you know, it helps us, um, educate our kids. You know, all of these things.

05:21 Geoffrey Howard: I mean, it’s a… Think about exactly what, what money represents to us all. It’s, it’s all, everything. And, you know, if you think about… Like we’ve already, we’ve already talked about. You know, just having– We think that having enough is going to solve the problem, and that’s clearly not it. Um, I think we all grow up with what we’ve learned in our own, in our own families- You know, with our parents regarding money, and then we bring those into relationships, and it’s, it’s, it’s just hard.

05:50 Geoffrey Howard: And so any way that, that we can help people, you know, understand their relationship with money and to, to do it in a, in a way to 06:00 help them give them more confidence is, is what we’re focused on.

06:03 Jim Beach: All right. You mentioned that every family has a different relationship, and maybe even, uh, people within a family.

06:11 Jim Beach: Our, our family had a very, uh, firm understanding of money. We were broke. But at the same time- … my parents were also buying antiques every weekend, and, you know, bought a twelve-thousand-dollar rug. But then at dinner we were always broke.

06:30 Geoffrey Howard: Mm-hmm. Mm-hmm. Yeah, we, we- What did that leave me

06:33 Jim Beach: with? What did that teach me?

06:36 Geoffrey Howard: Yeah. Yeah. E- either, either it taught you one of two things. One is you don’t want to be like that, or it actually is part of your, your makeup, and that’s kind of the way that you’re, you were informed arou-around money. That’s your relationship with money. And if, if, if that’s the case, you know, then, then those are the, those are the issues that, that we all should be addressing.

06:59 Geoffrey Howard: You know, it’s, 07:00 it’s easy to say, “I grew up poor and, and I had this sort of bad relationship with money,” but the… I, I, I think you can’t just stop there. You have to say, “You know what? I wanna do something about this. I wanna change this relationship that I have. You know, why is it that I’m… You know, I don’t wanna…

07:18 Geoffrey Howard: I, I know I’m supposed to budget, but I don’t… You know, I just can’t get myself to do it. I don’t understand the spreadsheets. I don’t understand the tools that are out there. I’m just afraid to do it.” And, and, and so these sorts of conversations need, we need, all need to be having those within our households as well as externally as, as, as well, so that we can overcome this anxiety that we’re all feeling.

07:42 Jim Beach: Okay. Is there a definitive answer as to how we should treat money around our kids and educate them about it? Uh, seems like there are so many different ways. You know, um, my sister-in-law is 08:00 obsessed, but not like… I don’t… She’s obsessed with the fringes. Like, she plays- Mm … the Diet Coke reward program and has a spreadsheet on it, you know?

08:10 Jim Beach: Right. She’s a money manager too, by the way, a high-end money manager. Mm-hmm. Right. You know, has her taxes for 2030 already done.

08:19 Geoffrey Howard: Mm-hmm. Well, there you go. So, so I… You know, let’s, let’s, let’s break that down a little bit. So, um, the s- the solution it sounds like she’s following is, “I’m just gonna inundate, you know, my family with all of these facts.

08:32 Geoffrey Howard: Here’s a budget spreadsheet, and let’s do these things.” You know what, Jim? That’s… To be honest, especially for our kids, that, that’s kind of boring, right? It’s, you know… It needs things… To, to be able to really address this- Whatever it is you’re using needs to be inspirational, it needs to be gamified, it needs to be entertaining.

08:52 Geoffrey Howard: It, it… I, I don’t see how it could be effective by just, you know, sitting down with a spreadsheet and saying, “Look, kids, here’s where our money’s going.” Even though that’s 09:00 informative, that’s not gonna be… help them transform their, their relationship with, with, with money.

09:08 Jim Beach: Yeah. I don’t know how to handle that issue with kids.

09:11 Jim Beach: I’ve got four children- … and we’ve raised them four different ways with money, and, uh- … it’s confusing. It’s one of the hardest parts of parenting.

09:20 Geoffrey Howard: Yes. A- and if you think about it- … should be, if you only have two or three kids, you only get two or three chances at it. So the s- the chance of the, the risk that we’re, we’re messing it up is, is probably pretty high.

09:30 Geoffrey Howard: Well, that- And, and, and that’s, and that’s why, you know, we w- with the programs that we offer, we’re trying to help families have these conversations either with their kids, with, with themselves, and, and, and with their, with their colleagues, their work colleagues as well.

09:49 Jim Beach: Yes. What about these kids that inherit $25 million on their 25th birthday?

09:55 Jim Beach: I was at one of those parties once, and- Mm-hmm … one of my 10:00 good friends inherited just millions and millions of dollars. Uh, always had millions and millions, but this was, like, the 25th bump, you know. You could rent a car. Right. Oh, wait, now here’s 25 extra million dollars. Um, most worthless guy- Yeah … I know.

10:15 Jim Beach: Uh, he’s been a Pilates instructor. He’s owned a bookshop for a while. He was a fireman for a while, ski lift instructor for a while, you know. What’s going on there, Jeff? Is this just, uh, bad parenting there?

10:32 Geoffrey Howard: No, no, no. I, I, I wouldn’t say, I wouldn’t say bad parenting at all. You know, this, this all comes down to the, the context in which you relate to money.

10:41 Geoffrey Howard: Like, I, I never would wanna say, “Oh, it’s, it’s due to the parenting,” right? That’s an easy thing to say, but, but I, I, I don’t actually believe that’s true. I, I, I think it’s how you were brought up has some influence on that as well. In other words, like, if, if your, if your family treated money a 11:00 certain way, then you’re likely going to i- inherit that.

11:03 Geoffrey Howard: So I’m, again, I’m not gonna say that’s bad parenting. I’m just gonna say that that is kind of part of the way that, that you were brought up and the way that you, you experienced money. And, and likewise, if you’re, if you’re with… If, if you have a group of friends and you all have good money habits, then, you know, I, I, I think that that’s gonna translate to you.

11:23 Geoffrey Howard: So I wouldn’t wanna say, “Oh, yeah, it’s just all because of family,” right? You don’t wanna kind of put people in these things where, where they’re, they’re blaming their, their upbringing or their parents on, on where they are. So what should our relationship with money be? What should it look like? Yeah. S- so- I, you know, mentioned three things.

11:47 Geoffrey Howard: A-a-and our relationship with money should be one where w-we can have these conversations in a safe way as we’re learning about money that’s– that takes anxiety away. And we 12:00 believe the way to do that is through entertaining content, gamification, encouragement, reaching out to you, checking in with you, being your cheerleader, if you will, right?

12:13 Geoffrey Howard: Like, that’s what we think is, is, is the key to being successful when it comes to your relationship with money.

12:22 Jim Beach: Okay. Well, that sounds like a hard thing to… How do we get there, though? Okay, so how do we get there, Jeff? How do we get to, as an adult who already has an opinion on money, how do I change

12:35 Geoffrey Howard: it? 12:35 Geoffrey Howard: Yeah. So, so le-let me just maybe start with some of the tools that we have, and, and, and just to, and just to kind of give you some ideas on, on maybe some of the things that, that people can do. So we have three tools that, that we operate that address this kind of what we call the, the human side of money, and how can we inspire people and make them more confident and create these habits

13:00 Geoffrey Howard: We have three programs. One is Million Stories. So Million Stories is a, actually an entertainment channel, and we have over, I think it’s over two hundred and fifty episodes and fifty series on… These are real stories about real people and their relationships with money, and it’s, it’s done in an, in an entertaining way so that it’s not about, you know, this is you need to do this, you need to do that, but these are people’s real experiences with their, with their money.

13:30 Geoffrey Howard: And, and the idea behind Million Stories was wanted to have content that people could relate to and say, “You know what? That’s me. That’s, that’s, that’s my relationship with money.” And we feel that through that sort of content, if we– if, if we’re able to let people know that, hey, it’s okay if this is the case, if this is your relationship and you’ve had it or you’ve had this happen, it’s okay and there’s hope.

13:54 Geoffrey Howard: And we hope that that inspires them to take kind of the, the, the next step. That’s 14:00 Mi-million Stories. We also have a video game. It’s a competitive tournament style video game called Venture Valley. And Venture Valley is a video game where players actually learn basic financial skills and actually skills about running a business through gameplay.

14:20 Geoffrey Howard: And it’s not that we’re teaching you, here’s a P&L or here’s, you know, revenue and here’s how to think about it. It, it’s actually done kind of secretly or indirectly through the gameplay. So players actually learn about budgeting, cash flow, um, employees, how you price things. Uh, this is all done within a, within a, a video game which is all Entertainment focused, and it’s, it’s a video game first, not a business tool.

14:50 Geoffrey Howard: Does that make sense? In other words, it’s we created this ’cause we wanted to have something fun where people could learn and not think of it as a kind of an 15:00 edutainment sort of, uh, uh, product. That’s Venture Valley. And finally we have- I love some

15:06 Jim Beach: of the… Sorry to interrupt, Jeff. Go ahead. I love some of the educational video games, like the, the Train series- Mm-hmm

15:11 Jim Beach: where you build a, a railroad across the country that has to make money and stay in operation, or even the theme park games- Yes … where you are running a theme park. Mm-hmm. I love those games. I think, uh, kids learn a ton from that.

15:26 Geoffrey Howard: Well, I… You know, if, if that’s the case, you should encourage your, your children to download and play Venture Valley.

15:32 Geoffrey Howard: I think you’d be surprised at how much they’re going to pick up just through the gameplay. Again, this isn’t an, a… This isn’t a, a, a game where you have to sit through and listen to a bunch of content. You literally start playing, and you learn the fundamentals of running a business, and they’re gonna start out with a dog walking business, and then you’re gonna end up 20 different businesses with a robotics factory at the end.

15:55 Geoffrey Howard: And you’re actually playing- Oh, I love it. What a great idea … and you’re, and you’re actually playing 16:00 against other players. You know- Oh … this is a multiplayer game, or you’re playing against bots if you’re playing it by yourself. But the, but… So you’re actually… It, it’s fast-paced, so it’s just like any other video game that’s out there where it’s, it- it’s actually fun to play.

16:15 Geoffrey Howard: You know, this, this game’s actually won… We’ve won dozens of w- awards with it, um, both international and, and, and domestic awards because of its, its unique ability to, to be able to teach these sorts of, of skills in the background. And that’s Venture Valley.

16:32 Jim Beach: That sounds cool. I’m going to do that myself. Is that on the bigger website, or is there a small, uh, individual site for that?

16:40 Geoffrey Howard: If you go to moneyconfidenceproject.org, all of the programs that I’ve, I’ve, that I’m mentioning today, the Million Stories, Venture Valley, and we have another one, Groove, those are all… You’re able to access those websites from moneyconfidenceproject.org. Okay. Uh- And, and, uh, you- … I’m going to play Venture 17:00 Valley tonight.

17:00 Geoffrey Howard: That sounds fun as hell to me. Abso- you know what? Um, you know what you should do is you should let me know, and maybe we can play against one another. Oh, my

17:07 Jim Beach: gosh. That would be the coolest thing ever. Actually,

17:11 Geoffrey Howard: actually, I think it’d be better if you play against your kids and then, and then see what happens.

17:16 Geoffrey Howard: That would be the… I, I’d really like to see that, so.

17:19 Jim Beach: Yes, I would too. Um- We have for years played family games, and we did the Warcraft games where you go around killing everyone and- Mm-hmm … like Dungeons and Dragons and stuff. So, uh, I love this idea. What’s Groove?

17:33 Geoffrey Howard: So Groove. Groove is our personal finance app that it’s kind of a combination of personal finance app and a goal-setting app.

17:42 Geoffrey Howard: And what’s unique about– So it does, first of all, everything that any other personal finance app that’s out there you would expect it to do. We connect to bank accounts, we help categorize your expenses, and, um… But what makes Groove unique is when you 18:00 download and start using Groove, we– you take an assessment, and Jim, the assessment asks you some questions about how you feel about money and these sorts of things.

18:11 Geoffrey Howard: And what Groove does then is it, it identifies you as one of– We have eight different money personalities. Remember I mentioned before that everyone has their own unique relationship with money. And so when you download Groove and you start using it, the first thing we’re gonna do is identify that unique money personality, and Groove will adapt itself to that money personality.

18:37 Geoffrey Howard: So for instance, I encourage you to download Groove and try it out as well. I happen to be the thoughtful money manager. That is my money personality. And, you know, so Groove is gonna interact with me different than it will… Let’s say you’re a dreamer. That’s actually one of our, our, um, one of our eight personalities as well.

18:57 Geoffrey Howard: So Groove’s gonna react 19:00 differently to you as a dreamer than me as a thoughtful money manager. So this is our way to try to recognize and acknowledge that everyone has this unique relationship with money. It’s all different. And the way that even a personal finance app is interacting with somebody has to be different.

19:17 Geoffrey Howard: You know, there’s– I, I think there’s a, there’s a one size fits all kind of mentality I think that’s out there now, which is, okay, here’s a bunch of content. It’s kind of built for this one size fits all, and, and we, we don’t think of… W-we think there’s a better way to do that. And by doing that is, is we wanna make sure that in all of our content, be it the Million Stories, Venture Valley and, and with Groove, that we can adapt to each user’s unique personality, money personality, and to give them hopefully that we’re end up building the confidence and creating the habits that they need to be successful, um, in life.

19:58 Jim Beach: I love it. I love it. 20:00 Jeff, let’s go back to the top. Okay. Where did all this money come from? Who’s doing all of this? Who hired you to be the CEO? There’s a board already with some, uh, you know, names of people I, I don’t know, I’m afraid, but it looks like there’s a lot of money behind this and a lot of concerted effort.

20:20 Jim Beach: This didn’t happen, um, randomly. And I see that you’ve been funded by the Singleton Foundation. Um, I was wondering if I could get some of their applications from you, uh- Tell us about all of that. Yeah. Where did the money come from? Where’d the love for this come from? Uh, whose passion is this?

20:40 Geoffrey Howard: Yeah. So, so this started with the Singleton Foundation for Financial Literacy and Entrepreneurship.

20:47 Geoffrey Howard: So that is the founding sponsor for Money Confidence Project. And most– the programs that I’ve just identified, those were– we actually seeded those and 21:00 created those inside of Singleton Foundation. And then once those programs were built and we were kinda ready to, to go to market, we said, “Now it’s time for us to, to actually get this information out to our, our programs out to companies and to universities and to other philanthropic organizations.”

21:23 Geoffrey Howard: And so we’re doing that through Money Confidence Project. So this was a, you know, the Singleton Foundation was a, a, a, a passion, um, foundation for Will and Carrie Singleton. And so they were the ones that actually founded the Singleton Foundation. And as you can tell by the name, we address both personal finance through financial literacy and then entrepreneurship as well.

21:50 Geoffrey Howard: So, you know, when you look at the content and the programs that we have, you know, they’re all kind of based on either 22:00 personal finance through the financial literacy or through entrepreneurs– or, or address entrepreneurship as well. So that’s where we got our start, and then we decided it was– Again, it was time to commercialize this, take this to the next level to make sure that we’re getting this, um, to corporations and, and other philanthropic organizations and universities.

22:21 Geoffrey Howard: You know, Jim, uh, one of the studies that we found showed that there’s more than fifty percent of employees experience financial anxiety about… around money, and that they’ve reported that’s affecting their work. And there’s nearly fifty percent of employees have s-said they’ve actually missed work due to financial anxiety.

22:48 Geoffrey Howard: And the, the impact of this is employers, a-a-again, this is, this is the, the data, the data from the study shows that em- it’s estimated that employers are losing two hundred and 23:00 fifty billion, that’s with a B, billion dollars a year in productivity due to employees and their financial stress, their financial anxiety.

23:11 Geoffrey Howard: So with that backdrop, you know, we said, “This is, this is a big, this is a big problem.” And it’s not, as you can see, it not only affects individuals, but it also affects businesses due the– through productivity. So we wanted to make sure that- That we have some tools and resources that are out there that companies can use to help their, their employees.

23:36 Geoffrey Howard: And I, I would say this, Jim, too, is that even if companies didn’t license our programs to use in their organizations, uh, we think that every organization should have some form of financial wellness for their employees. And, and so it j- doesn’t have to be ours. We, we, you know, we would encourage people to take a look at what it is that we offer and our unique 24:00 approach to, to solving this issue.

24:02 Geoffrey Howard: But, but I, I think all employers should have some sort of financial wellness program. You know, employers, we all– we’ve become accustomed to health benefits. You know, and I’d be– I, I think you’d be maybe, uh, some entre– some entrepreneur- entrepreneurial organizations, maybe you don’t have those. But for the most part, employees can expect to get health benefits, healthcare benefits from their employers.

24:24 Geoffrey Howard: And, you know, we’ve seen over the years mental health being added as benefits for employees. And we think now is the time that financial wellness needs to be added to this suite of, uh, benefits for em- for employees.

24:42 Jim Beach: That makes a lot of sense. I could not agree more. Jeff, it’s amazing what you and the team are doing, and I love it.

24:49 Jim Beach: Thank you so much for being here today and sharing your plans with us and what the project is working on. How do we find out more, get in touch, and learn some from your 25:00 organization?

25:01 Geoffrey Howard: Yes. Uh, you can reach out to us at moneyconfidenceproject.org. As I mentioned before, you can link to all of our programs, and if you’re a, uh, company or an organization that is interested in partnering with us, then there’s a place that you can, um, enter some information and, and, and we’d be happy to, to talk to you.

25:23 Geoffrey Howard: I, I’d wanna point out, Jim, that as I mentioned before, we’ve, you know, we created Money Confidence Project to, to scale the impact of what it is we’re doing. And it’s through partnerships that we really believe that we’re gonna be able to, to scale this impact and this mission that we’ve taken on to, to help relieve this anxiety over money.

25:45 Jim Beach: I love it. Jeff, thank you so very much, and we’d love to have you back.

25:49 Geoffrey Howard: Thanks, Jim, for having me.

25:51 Jim Beach: And we will be right back to talk about Mondays. Nothing worse. We’ll be right back.26:00

26:07 Amy Leneker: Promise. We

26:07 Jim Beach: are back. And again, thank you so very much for being with us. You know, if there’s one universal truth in American business, it is that we all hate Monday, right? Monday is the absolute worst. Maybe not, says Amy Linneker. She is author of a new book called Cheers to Monday!: The Surprisingly Simple Method to Lead and Live with Less Stress and More Joy, published by Wiley.

26:34 Jim Beach: You really don’t get any more prestigious than that. And it has some 80 five-star reviews on Amazon, which is incredibly impressive. Uh, Amy had a very successful C-suite life prior to this, and is now a keynote speaker. Amy, welcome to the show. How you doing?

26:57 Amy Leneker: Thank you so much for having me. I’m doing 27:00 great.

27:00 Jim Beach: So you won’t, uh, disagree that the world’s perception is that Mondays suck, will you?

27:06 Amy Leneker: I would not disagree, which is really why I named the book what I did. I wanted people to take a double-take and say, “Wait, what did she just say?”

27:16 Jim Beach: Yes, those, uh, counterintuitive titles work very well. So how do you justify this craziness?

27:27 Amy Leneker: In terms of how do I justify liking Mondays?

27:29 Jim Beach: Yes.

27:30 Amy Leneker: Here’s how. So the average person, you and I, and everybody listening, is gonna work about 90,000 hours in our lifetime, and that equals 2,109 Mondays. So for everyone who hates Mondays, we’re hating 2,109 days of our lives, which is, which is just not what we wanna do.

27:54 Jim Beach: That’s true. I don’t wanna automatically hate one-seventh of my life. That would be bad. 28:00

28:00 Amy Leneker: Exactly.

28:02 Jim Beach: Plus, I hate the mornings, so that’s like one half, so it’s one-seventh. I’m up to, like, hating 90% of the world. Uh, th-

28:10 Amy Leneker: Right. And I

28:12 Jim Beach: won’t even tell you what I think about Wednesdays. Good grief, Wednesdays. Okay, so that makes sense.

28:19 Jim Beach: I don’t wanna just automatically hate a whole bunch of my life, but it’s still Monday, Amy. It still sucks.

28:26 Amy Leneker: Yes. And when I work with leaders and teams, I always ask them about how are they feeling Sunday night, how are they feeling Monday morning, because that is the attitude that doesn’t lie. How people are feeling Sunday night and Monday morning is really a window into how they’re feeling about their work.

28:44 Amy Leneker: So if you have a bad Monday here or there, that, that’s part of being human. But if you really despise every Monday, if you start getting that kind of pit in your stomach on Sunday night, that’s a sign that where you are at work may not be the best 29:00 fit for you.

29:02 Jim Beach: That is a good point. And so does that mean that it’s the job?

29:05 Jim Beach: Or it could be you need to divorce or you need to have a kid or you need to get a dog. I mean, it could be any number of things that your life is broken, right?

29:14 Amy Leneker: It sure could, except if it’s about a divorce or if it’s about a kid, it usually doesn’t only manifest on Sunday nights. Oh, that’s true. Yeah. So, so there really is something unique about that Sunday night mood where people can feel the weekend slipping away, they’re bracing themselves for the week ahead, versus just, “Okay, my weekend’s wrapping up and I’m heading into another week at work.”

29:36 Amy Leneker: So it’s really a, a place for me as a leadership advisor where I can get really curious about how are you feeling about work, and then we start to unpack why is that and how could we make it better.

29:48 Jim Beach: All right, so in part one of the book you talk about reimagining work. Um, isn’t that what us entrepreneurs have done?

29:55 Jim Beach: I, I, I don’t really mind Monday at all, and I’ll tell you why. It’s ’cause it’s 30:00 exactly like every other day. Saturday and Sunday- … those are the exact same. You know, I work. Yeah. If I need to have fun, I go have fun. You know, if I have a project due, I do my project. But, uh, you know, I might as well… I take a lot of Tuesdays off or, you know-

30:15 Jim Beach: I, I don’t have a set schedule anymore. Isn’t that kinda true with a lot of us?

30:20 Amy Leneker: I think it is. I think for many of us, we have a flexible schedule, but I also talk to many entrepreneurs who are stressed beyond recognition. And so it’s not just about do we have the freedom to take a day off. It’s what is our stress level?

30:36 Amy Leneker: How much joy are we feeling in our lives? So not just about the schedule, but really how are we moving through the world? Are we moving through the world with less stress and more joy?

30:48 Jim Beach: Okay. All right, and how do we, you know, say it’s a fundamental issue, how do we solve that? What are some of the strategies in the book for solving that?

30:59 Amy Leneker: Luckily, 31:00 there’s a really simple way, and it’s just three steps. So the unstressing method is step number one, we’ve got to see it. So it’s taking all of the stressors from your head, from your heart, getting them onto paper so we can actually see what is it that we’re dealing with. Then in step two, we sort it.

31:18 Amy Leneker: We sort it by what’s within our control. We sort it by what’s important to us. And then we actually sort your workplace stress into actionable categories because there are five distinct kinds of work stress. So we sort it into each of those five buckets. So then in step three, we can solve it. There is a matrix, it’s available for free on my website.

31:38 Amy Leneker: You don’t have to buy the book. Uh, but there’s a matrix that wherever your stressor lands, there’s a next step for you to consider so you’re not stuck in that analysis paralysis that so many people find themselves in.

31:51 Jim Beach: We haven’t thrown out that URL, uh, URL yet. Let’s do that. What is it, Amy?

31:56 Amy Leneker: Oh, thank you.

31:57 Amy Leneker: It’s amyleneker.com, and you can get 32:00 the unstressing matrix right there, um, to hopefully have less stress and more joy starting today.

32:06 Jim Beach: All right, excellent. It’s L-E-N-E-K-E-R. No A.

32:11 Amy Leneker: Correct. Thank you. Yes.

32:13 Jim Beach: All right. So what are the five types of stress that you just mentioned? The five buckets we can put it in.

32:21 Amy Leneker: My research showed that there are five kinds of work stress, and I named them so they all start with S’s to make it really easy for folks to remember. So the first one is schedule, and that’s when you just have more to do than you have time, which I think every entrepreneur can relate to schedule stress.

32:41 Amy Leneker: The second one is suspense. You’re waiting for something, there’s ambiguity or uncertainty, and while you’re waiting, your stress increases. Type three is social, and this is the stress of people, when the people that you work with or the people that you work for are making it harder for you to do 33:00 your job.

33:01 Amy Leneker: The fourth type is sudden, when something unexpected happens or something unusual requires you to take quick action. And then the fifth is system, when the very system that you are a part of makes it more difficult for you to do your work. So things like inequity, unfairness, toxic work environments. That would be the fifth type, which is system stress.

33:22 Amy Leneker: So those are the five types.

33:23 Jim Beach: All right, you went the exact opposite way that I did in social. I… When you said social, I immediately jumped to my social issue- … and assumed that yours was the same, and it was not. My biggest problem maybe in being an entrepreneur, period- Mm-hmm … maybe more than any other of the entrepreneurial issues, is social life.

33:44 Jim Beach: You know, um- Ooh … you know, I don’t hang out at the cooler because I’m not at work. I don’t have a work. Yeah. I work at home, so I don’t meet people in the safari of life. You know, I have to actually go out and go to an event to meet people. Mm-hmm. You know, I don’t- Mm-hmm. You know what I mean? And 34:00 then also, us entrepreneurs are different.

34:03 Jim Beach: You know, I don’t hang out very well with Coke executives anymore.

34:09 Amy Leneker: I do understand, yes. And what’s really, what’s really interesting to me about what you’re saying is the connection between not having a, a regular community and the s- the amount of stress that we feel. So in the research, there’s no question that they’re connected.

34:25 Amy Leneker: Um, so yeah, it makes all the sense in the world to me, what you’re saying.

34:29 Jim Beach: Yes. But you, the way you described it was a little different, wasn’t it? So let’s go back and make sure we understand your point. Can you give me that again? You were referring to social issues. W- you tell me what you mean by

34:43 Amy Leneker: it. Sure.

34:44 Amy Leneker: So social stress is the relationships. So when the people that you work with, the people that you work for are making it harder to do your job. So that’s the- Right … that’s social stress, when the, when the relationships, the people are adding stress to your life. And in some 35:00 ways, it kind of does describe what you’re referring to.

35:03 Amy Leneker: In your instance, it’s a lack of people that are, um, that are helping you get through your workday.

35:10 Jim Beach: Well, you know, it’s just us entrepreneurs I think hang out better alone, you know? Mm-hmm. ‘Cause our issues in life are completely different from someone who has a job at Coca-Cola, their issues. Mm-hmm. You know?

35:21 Jim Beach: And so many people dislike Monday because they actually had Saturday and Sunday off, which I was trying to point out before. I don’t take Saturday and Sunday off, you know? Yeah. I take hours during those days off to go watch tennis- Mm-hmm … or ballet. Not ballet, what is she doing now? Gymnastics. She’s doing gymnastics now.

35:41 Jim Beach: Yeah, gymnastics. Mm-hmm. And, you know, so I, I take time out to go watch that, but then I come home and get, sit back down and start working again. Mm-hmm. Unless I’m gonna do something else that’s fun and planned, you know? Mm-hmm. Um, and so, you know, to me that’s why Monday is, you know, just like every other day.

35:59 Jim Beach: Mm-hmm. It 36:00 has different pressures for us entrepreneurs ’cause if, you know, sales and are we on a track to make enough money- Yes … and all of that then, you know? And so, so.

36:10 Amy Leneker: And what you’re describing so beautifully, you haven’t used the term work-life harmony, but that’s really what I hear you describing, this idea of how is my work and life integrated.

36:20 Amy Leneker: It’s not c- it’s not that you’re compartmentalizing, I work this time, I, I live this time. It’s that you’ve really figured out what does that flow look like for you, and what does that flow look like for your family, and it sounds like you’re kinda nailing it at this point.

36:34 Jim Beach: Well, I don’t know. Maybe, maybe not.

36:36 Jim Beach: Uh, I’ve certainly had the ability to drop anything and go and do life with the kid whenever they want.

36:43 Amy Leneker: Yeah.

36:43 Jim Beach: So.

36:44 Amy Leneker: Yes.

36:44 Jim Beach: That is nice. Um.

36:46 Amy Leneker: That’s a great thing, for sure.

36:48 Jim Beach: Then we also, Amy, have big businesses that require attention at weird hours. For example, we have a, we are the largest… Not largest. How do I say this 37:00 correctly?

37:00 Jim Beach: The number one rented pool in Georgia. Mm-hmm. And, uh, when do people rent our pool? Saturday and Sundays.

37:09 Amy Leneker: Right, of course.

37:10 Jim Beach: So anyway, good old Swimply. There’s an app called Swimply, with swim simply, Swimply, and you can rent people’s pools and hot tubs and jacuzzis and amazing backyards and pickleball courts and all sorts of stuff.

37:25 Jim Beach: And we’re- Oh,

37:25 Amy Leneker: fun.

37:26 Jim Beach: Yeah, we’re the number one in Georgia on there with 150 reviews.

37:31 Amy Leneker: Well, there’s a stress relief strategy right there.

37:35 Jim Beach: You know what? Uh, my number one- Number one and two stress relievers are, one is cleaning leaves off the surface of the pool. Uh-huh. I just love that. It’s so s- It’s so enjoyable.

37:46 Jim Beach: And then building stuff, where, you know, you carry heavy stuff and get dirty, and then pound

37:50 Amy Leneker: with

37:51 Jim Beach: heavy hammers.

37:52 Amy Leneker: Yes.

37:52 Jim Beach: I enjoy that. That’s very stress-relieving. 37:55 Amy Leneker: I do understand. I don’t have a pool, but I do have one of the backpack

38:00 leaf blowers, and that is my meditation. I… There’s something so rewarding about that.

38:05 Amy Leneker: Yes, I understand.

38:07 Jim Beach: Do you find yourself more creative when you’re doing yard work than at any other time?

38:12 Amy Leneker: I do, and it’s really not just yard work. It… for me, it’s when I step away from my desk. So whether it’s yard work or taking a walk or even taking a shower, it’s… we know that in psychology there’s a reason why.

38:24 Amy Leneker: It’s when those, those different parts of our brain have a chance to light up, that creative center of our brain. So yes, absolutely. I think the more that we can step away from our, our day-to-day desk, it really fires our creativity.

38:37 Jim Beach: I think so too. Yes. So back to the, the Monday. So we’ve sort of, and I appreciate you doing this, have been focusing on entrepreneurs, but a lot of our listeners are not quite there yet and are still employees.

38:52 Jim Beach: Mm-hmm. How do we handle this if we’re an employee and we have to deal with a Monday?

38:56 Amy Leneker: I think using the unstressing method 39:00 is the same process whether you are an entrepreneur, whether you’re a CEO, or whether you’ve just started your first day of your first job. The, the steps are really the same. It’s about having the self-awareness to say, “What is my level of stress right now?”

39:15 Amy Leneker: Because there are two really distinct kinds of stress. And what I don’t want people to do is to walk away thinking all stress is bad, because it isn’t. There’s a good kind of stress that helps you be productive and effective, but there’s a different kind of stress which is distress. And that’s the kind of stress I want people to be on the lookout for, to be paying attention to, because it’s the distress that’s gonna have really negative health outcomes, whether you are an entrepreneur, a CEO, or, or a frontline employee.

39:48 Amy Leneker: Distress? Yes. Distress. So distress as compared to eustress. So eustress is the term of positive stress. So that might be the kind of stress that 40:00 helps you meet a deadline or it helps you train for a short-term race. It’s the kind of stress that actually makes you more productive. It makes you more effective.

40:10 Amy Leneker: There’s a different kind of stress, which is distress, and that’s the kind of stress that feels exhausting. It’s the kind of stress that makes you feel as if you’re not performing at your best. So beginning to understand and recognize for yourself which of these two types of stress am I experiencing is a really important part wherever you are in your career.

40:34 Jim Beach: When I was in graduate school, I had a roommate, and it just so happened we turned out to be number one and number two in the class. And- Oh, wow … we lived together for a year and a half, and were very, very competitive. And over time we developed a policy, a rule, that I was not allowed to start homework or a project or a term paper or a dissertation until he was finished with his.41:00

41:01 Jim Beach: And so we had the same paper due, and he’d finish it up with, you know, 15 hours to go, and I would start. And then we would get the same grade.

41:10 Amy Leneker: Oh. Did you ever switch- But that’s eustress, right? Were you… Did you ever switch where you got to go first and he had to go second? That

41:17 Jim Beach: would’ve been impossible for both of us.

41:19 Jim Beach: Neither of us- Got it … could have done that.

41:21 Amy Leneker: Understood. Okay,

41:22 Jim Beach: got it. I mean, there’s no way could we have done that, you know? Got

41:25 Amy Leneker: it.

41:25 Jim Beach: There’s no way I would’ve sat down and started, and there’s no way that he could’ve stopped, you know?

41:31 Amy Leneker: Yeah. So- Oh, that’s hysterical. Yeah …

41:34 Jim Beach: but that’s eustress.

41:36 Amy Leneker: It is. And here’s the key.

41:38 Amy Leneker: So eustress, by definition, is short-lived. So the example you just gave is a great example of that. So you have 15 hours, you’re writing a paper. You submit the paper, and then that stress goes down. You go back to baseline. With distress, what happens is you’re not completing that stress cycle. There isn’t an end.

41:59 Amy Leneker: You’re not just 42:00 turning in a term paper. So that level of stress stays elevated. So what you described is a great example of eustress. It’s short-term, it’s specific to an activity. You submit the paper, and then you went on with your life.

42:14 Jim Beach: Amy, tell us how this book came to be. Tell us how you ended up with Wiley and all of that.

42:19 Jim Beach: Did you have agents and all of those pieces? How’d the book happen?

42:23 Amy Leneker: I did not have an agent. I had… This book had been on my heart for years, ’cause I burned out in a terrible, horrible way, and I always knew that I wanted to write about my experience and hopefully prevent other people from going through the exact same horrific experience that I went through.

42:44 Amy Leneker: And Wiley was my first choice. I’m a leadership advisor, so I, I love their work. I use their work all the time in my day-to-day work with leaders. And I approached them. I didn’t have an agent. Wiley is one of the few publishers that you can approach directly, and so I did. 43:00 Um, and they made me an offer, so it was, it was literally a dream come true to get to work with Wiley on my first book.

43:07 Jim Beach: And how long did the negotiations take and things like that? Did they actually pay you a forward in advance?

43:14 Amy Leneker: They did, and the negotiations were surprisingly fast. So they sent a contract that was wildly fair. I hired a literary attorney, as everyone should if they’re thinking of writing a book. I mean, unless you are a literary attorney, then you might not need to hire one.

43:28 Amy Leneker: Uh, but I am not one so I hired one. They made a few recommendations. Wiley came back. So I mean, it was less than a week from the time I received the original contract until we had a signed version ready to go. It was less than a week.

43:42 Jim Beach: And how did you know who to reach out to?

43:46 Amy Leneker: In terms of at Wiley?

43:47 Jim Beach: Yes.

43:49 Amy Leneker: I had been following them on LinkedIn.

43:51 Amy Leneker: I follow a lot of authors on LinkedIn. And what I noticed is that at least a half a dozen of the women authors that I had read their work, I 44:00 loved their work, were all talking about the same editor at Wiley. And so she’s the person that I approached, ’cause I thought, gosh, if all of these women who are sharing stories that are similar to the story I wanna share are all working with the same editor, maybe that’s a good place for me to start.

44:17 Amy Leneker: And, and that’s who I reached out to.

44:20 Jim Beach: Excellent. Excellent thinking. And you did that through LinkedIn?

44:24 Amy Leneker: I did, and I think it’s one of the most underrated uses of LinkedIn that there is. I think so many people think of LinkedIn as, uh, just a job searching platform or a platform where you go on and share your wins and successes, but I think there’s a really underused part of LinkedIn which is, how do you look at people who are doing what you want to do, and how can you use their LinkedIn journey to help you get there?

44:49 Amy Leneker: And, and that was really the first step. That was how I was able to reach out to the editor at Wiley that said, “Yeah, this is exactly the kind of stories we’re looking for.” And it took off from there. 45:00

45:00 Jim Beach: Excellent. Excellent. And how have you promoted it and gotten those 80 five-star reviews and had all those readers?

45:09 Jim Beach: What are… What’s your marketing and sales strategy been?

45:12 Amy Leneker: This is one of the biggest surprises for me, and I think, uh, for most first-time authors, there’s just this learning curve of it’s really not just about writing the book. It’s as much about selling the book. So overnight, you become an author, and you also become a marketer and a PR firm.

45:31 Amy Leneker: So I hired a publicist, which was a great investment. I hired a marketing firm, which was a great investment, and then really just word of mouth. So in terms of the Amazon reviews that you mentioned, I started with a really small core group of, of colleagues that I’d worked with and said, “Here’s what I’m trying to do.

45:49 Amy Leneker: Would you be on my book launch team?” And really starting that organic effort of getting people to read the book and then hopefully review it and say what they thought of it. 46:00

46:00 Jim Beach: All right. And I noticed something very interesting up front in the book. You have a analysis, an analysis of your AI use. Mm-hmm.

46:10 Jim Beach: And you’re very f- uh, up front about that. I have a book that I’m getting ready to send out, and I’ve been sitting here thinking about what I should say about AI because I’ve used it in the book, and I don’t wanna get caught with my pants down. You have a AI use declaration. Tell me about that. Mm-hmm. Did Wiley suggest that, or did you do this?

46:31 Jim Beach: Where’d that come from?

46:33 Amy Leneker: It was a joint suggestion. So they did have a, a, a requirement that you disclose to them, so what is your use of AI, because obviously they don’t wanna put out a book that’s been written by AI, and I don’t think people wanna read a book that’s been written by AI. But I think to be able to be transparent and say, “Here’s how I used it,” was wildly freeing for me.

46:55 Amy Leneker: And what’s so fun is I have probably had, I would say, 47:00 maybe 20, 20 or more podcast interviews that have talked specifically about that page and say, “It was so brave of you to put that in there.” And I don’t, I don’t think about it as being brave. I think of it as it’s the right thing to do. If you’re putting work out into the world, I think readers deserve to know how was AI used in its creation.

47:20 Amy Leneker: So for me, the AI declaration talks about researching huge data sets ’cause I, I data mined a ton of research articles and peer-reviewed articles to pull out the ones that I wanted to use on stress and burnout. Um, and hopefully it helps other authors find their way to that too.

47:38 Jim Beach: And did you use AI to create your AI use declaration?

47:43 Amy Leneker: I… That’s amazing. I did not, but I did… Well, that’s interesting. I did not use AI, but I did look at other templates, uh, because it’s something you wanna make sure that you get right. Uh, and I did. I ran it by the literary attorney too to just say, “What does this look like for you?” And 48:00 I think the big takeaway for me was that this writing is such a, a metaphor for life in that it’s not meant to be done alone.

48:08 Amy Leneker: There are people who can help you. There are professionals who do this for a living, and I think the times e- through the book where I felt the most disheartened is when I was really trying to do it on my own versus sending an email to the literary attorney and saying, “Hey, does this look right to you?”

48:25 Amy Leneker: is wildly freeing. Um, but asking for help is not always the easiest thing to do.

48:30 Jim Beach: So I have a new addiction, and it involves AI. I do a chapter. Yeah. Put it into… I’m using 5.2 now on GPT- Uh-huh … and say, “Give it a grade.” And it gives it a grade Oh. That chapter. Uh-huh. And I say, “Now why did you give it a 9.2?”

48:48 Jim Beach: And it will tell me why. And then it will say- Yeah … “Here are the things you should change to make it a 9.3 or a 9.5.”

48:56 Amy Leneker: Great. Okay.

48:57 Jim Beach: What are your thoughts on doing that? Is that the exact 49:00 same thing as hiring an editor in your mind?

49:03 Amy Leneker: I, I don’t know. I don’t know enough about what it would take to get from a 9.2 to a 9.3.

49:09 Amy Leneker: Uh, but I would say that having an editor was absolutely a game changer for me. It was one of the reasons I was so excited and grateful to be able to work with a publisher, because to have an editor was wildly, um, helpful. Uh, their perspectives, their insights, their ability to, to pull out what I was trying to say.

49:30 Amy Leneker: Maybe AI could do that, I’m not sure. Uh, but for me that really- You should play that little game,

49:34 Jim Beach: Amy.

49:36 Amy Leneker: Say that again?

49:36 Jim Beach: You should play that little game. Put a chapter in and ask it to give it a grade and see what happens.

49:42 Amy Leneker: I will. What I would do after I wrote each chapter is I would plunk it in, and then as I was moving to the next chapter, I would ask for connections between the two.

49:52 Amy Leneker: So for example, when I got to the very end of the book, I was able to quickly say, “Where else does this come up?” So rather than having to go 50:00 through and search by a keyword, it was able to just pull up instantly, “Here are the other parts in the book where you talk about this idea.” So it allowed me as an author to really quickly connect the dots for the reader in a way that would’ve been wildly time-consuming otherwise.

50:17 Jim Beach: Yes, the AI figured out that I had a character who died in 1954 still doing stuff in the ’60s, and so-

50:26 Amy Leneker: Now that’s impressive. That, that’s a gold star right there.

50:29 Jim Beach: Well, see, ask it for a continuity test. I, it- Yes … again, Amy, the, it’s … This, this little game of mine has become so addictive because it’s so precise and useful, and they- Yeah

50:41 Jim Beach: defend it so well. And-

50:43 Amy Leneker: Yes …

50:43 Jim Beach: I like it better with their suggestions. Their suggestions- … are actually, you know, good, in my, my thoughts, so.

50:50 Amy Leneker: Do you ever find that it’s too gracious? Do you ever feel like you … Do you ever get, um, enough critique? I know that that’s been one of the criticisms, particularly of, of 51:00 using the ChatGPT version, is that many authors I’ve talked to said it just keeps saying, “Things are good, but it could be better,” versus an editor who might say, “You know what?

51:08 Amy Leneker: Let’s, let’s back out of this and try again.” Well,

51:11 Jim Beach: that’s the exact same message, though. ChatGPT, I find it very, very complimentary, but it- Uh-huh … always has that sentence, “Do you wanna make it better?” Or, “How do we-” Sure. “Or what’s the next step?” Just like the editor would do. And so I agree. Right. I do find that it is, uh, overly complimentary.

51:29 Jim Beach: It gives overly- Yeah … high scores, for example. Yes. Mm-hmm. But it also, uh, will always give you the option of pushing and making it better- Yeah … and, you know, taking it to the next level, which is a trite expression- Sure … that I absolutely hate. But it does work. And, uh, I, I have to agree that if it said, “You know, this is really just not even worth looking at”-

51:53 Geoffrey Howard: Yeah

51:53 Geoffrey Howard: that

51:53 Jim Beach: I would probably quit, you know? But if it says- … “This is, uh, rough, but we have a lot of, 52:00 of, uh, uh … There’s a lot of good stuff here. There’s a diamond here- Yeah … but it’s just hidden,” you know- Yeah … that’s gonna, like, help me say, “Okay, well, let me keep going,” you know? It’s just like with any learning. Yes.

52:10 Jim Beach: You have to be encouraged. And so- Yeah … I would agree it’s overly optimistic, but I … overly polite, but I enjoy that about it.

52:18 Amy Leneker: Good. There, there was a

52:20 Jim Beach: point for me- Grok is just mean as hell. Grok is just like Elon. Just rough.

52:26 Amy Leneker: You’re so funny. Yeah. I haven’t used it, but I’ve heard that, yes.

52:31 Jim Beach: So anyway, Amy, how do we find out more, follow you online, and get us a copy of Mondays?

52:37 Amy Leneker: Oh, thank you for asking. You can follow me on LinkedIn, on Instagram. Amyleinicker.com is the best way. There are a ton of free resources there, not just about the book, but about how to relieve stress for you and all the people that you love.

52:50 Jim Beach: Fantastic. Amy, thank you so much for being with us, and we’ll see you on Tuesday.

52:55 Amy Leneker: Great. And are we playing the quick 10 game?

52:57 Jim Beach: You had not asked.

52:59 Amy Leneker: I … How do 53:00 I ask? May I play the quick 10

53:02 Jim Beach: game? Yes. Are you currently sober?

53:05 Amy Leneker: Yes, I am. Unfortunately,

53:07 Jim Beach: yes. Do you want to accept the standard wager?

53:10 Amy Leneker: I do.

53:11 Jim Beach: Okay, great. Number one: your favorite creativity hack?

53:15 Amy Leneker: Going on a cruise

53:17 Jim Beach: Number two, favorite bootstrapping trick?

53:20 Amy Leneker: Maybe I shouldn’t play the quick 10. I’m feeling too nervous with the time pressure. Can I take my ask back?

53:26 Jim Beach: Sure.

53:30 Amy Leneker: I’m feeling like I’m feeling stressed. I wrote a book on no stress. There’s no pressure I’m feeling stressed And you can use your own tools to help you have less stress on Mondays. All right, I’ll take back the quick 10, but it was so fun talking to you.

53:42 Amy Leneker: I loved this so much. Excellent.

53:44 Jim Beach: Excellent. And we will be right

53:47 Amy Leneker: back.

53:49 Jim Beach: Oh, wait, I lied. I’m wrong. We’re out of time. We’re out of time for today, but back to our be safe, take care, go make a million. Bye now.



Geoffrey Howard – CEO of Money Confidence Project 

It’s estimated that employers are losing two hundred and fifty billion, that’s with a B, billion dollars a year in productivity due to employees and their financial stress, their financial anxiety.

Geoffrey Howard

Geoffrey Howard is the CEO of Money Confidence Project. I’ve got extensive experience in the digital space with both ad-supported and subscription-based business models. I understand the value of creating recurring revenue streams, bundling product offerings, and maintaining long-lasting customer relationships. Over the course of my career, I’ve amassed and honed a vast arsenal of finance and administrative skills: Financial Planning and Analysis (FP&A), Investor relations, M&A analysis, Controllership, Treasury / Cash Management, Financial Systems Implementation, Strategic Analysis, Business Modeling, Cost Analysis, Audit, Legal Compliance, Contract Negotiation and Drafting, Business Dissolution, People Management (HR), and Benefits Analysis. I’m especially skilled at building cross-functional relationships within the organization to improve and financial and operational performance. I am an effective presenter with the ability to translate and summarize accounting and financial data into something simple that everyone can understand. I’m not afraid to roll up my sleeves and be an individual contributor when necessary and my greatest satisfaction is knowing that I have helped others succeed.





Amy Leneker – Author of Cheers to Monday: The Surprisingly Simple Method to Lead and Live with Less Stress and More Joy

So for everyone who hates Mondays, we’re hating 2,109 days
of our lives, which is just not what we wanna do.

Amy Leneker

Amy Leneker is an optimistic, joy-seeking, recovering workaholic. She’s also a leadership consultant with over 25 years of leadership experience, including a decade in the C-suite, who has helped over 100,000 leaders, teams, and organizations (from Fortune 100 companies to the public sector) thrive at work through keynotes, coaching, and training, centered on less stress and more joy. A first-generation college student, Amy earned both her undergraduate and graduate degrees while working full-time and later raising a family. She has studied leadership at Yale, neuroscience at the NeuroLeadership Institute, and stress resilience at Harvard Medical School. Amy has appeared in Forbes, Katie Couric Media, Inc., CEOWORLD Magazine, and other prestigious outlets. She is a regular contributor to Fast Company and the author of the national research study, The State of Stress and Joy at Work 2026. Cheers to Monday is her first book and was an instant national bestseller, debuting as the #1 bestselling business book on the USA Today bestseller list and in the top 10 on the Publisher’s Weekly bestseller list. She and her family make their home in the Pacific Northwest.