15 Oct October 16, 2025 – YouRise Health Jeremy Cotter and Briefcase Effect Vinisha Rathod
Jeremy Cotter – Founder of YouRise Health, Investing in Human Potential, Former Exec with Google & Meta teams
AI is the same thing. It’s got two sides to it. What our job is as humans is to
maximize those positive sides and look for how to mitigate the risks of the
negative.
Jeremy Cotter
Jeremy Cotter is investing in human potential and lifespan maximization. He is a successful entrepreneur and investor, began his career at the Advisory Board Company, a leading healthcare consulting company, which was later acquired. Following this, he worked at Google. At Google, he won division awards and grew over a dozen high-growth tech companies, as an executive, entrepreneur, and investor. He was on the founding team and employee #1 at AllTrails. He has won international leadership awards and grants for health research and was then recruited to build new teams at Meta. He has over 20 years of experience with early-stage tech companies, helping them achieve outsized returns. Jeremy’s passion and dedication are now in YouRise which is focused on health technology. YouRise is growing the next generation of companies that are improving human performance and lifelong health. Jeremy is a graduate of Duke University with honors and is a performance athlete and two-time state champion runner.
Vinisha Rathod – Managing Director of p3 studio
Lead with your strengths and tenacity. Don’t lead with victimness, because people don’t like that. And so if you develop your skill set very strongly and you’re very clear on what you’re good at, you will become hard to ignore, even in spaces that you may not be traditionally welcomed in.
Vinisha Rathod
Vinisha Rathod is the Managing Director of P3 Studio and the creator of the The Briefcase Effect™ methodology. She works with founders, leaders, and teams to bridge the gap between culture, strategy, and performance as organizations scale. Over the course of her 15+-year career, Vinisha has held roles across government, consulting, tech, and enterprise environments — including positions at Ernst & Young, BCG, and in leadership assignments across culture and transformation initiatives. She brings “real-world grit and systems thinking” to help clients navigate complex growth phases (e.g. from 15 to 50 to 250+ team members) with clarity, structure, and sustainable culture. Her signature work is built around The Briefcase Effect, a personal branding and leadership framework that helps individuals and teams lead with identity, intention, and commercial impact. The book and methodology have been used to unblock performance, align culture, and sharpen organizational credibility. Vinisha is also a sought-after speaker, advisor, and thought leader. She frequently speaks on the intersections of leadership, culture design, diversity, economic empowerment, and authenticity in business. Her writing and commentary have been featured in outlets such as Fast Company, CEO World, Women’s Agenda, and more. Under her leadership, P3 Studio uses a practical, partnership-based consulting model that emphasizes removing hidden blockers in leadership teams, organizational structure, and internal alignment – not just delivering strategy but making it executable. In her mission, Vinisha is passionate about breaking ceilings and driving economic empowerment, and she advocates for systems that value merit, capability, and deeper connection over superficial metrics.