02 Jul July 1, 2021 – War on Small Biz Carol Roth and Next Big Idea Samuel Sanders
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Carol Roth is a national media personality, creator of the legacy planning system Future File, ‘recovering’ investment banker/billion-dollar deal maker, company director, investor, speaker and author of the New York Times bestselling book, The Entrepreneur Equation. She has been a judge on the Mark Burnett (Shark Tank, The Voice, Survivor, The Apprentice) produced technology competition series, America’s Greatest Makers, on TBS and the Host of Microsoft’s Office Small Business Academy show, among other on-air engagements. Carol also contributes various media, where her multimedia commentary covers big and small business and the economy, current events, politics and pop culture topics. She hosts the podcast The Roth Effect and is a weekly panelist on Fox Business’s Bulls & Bears, as well as other programming. Her avid defense of capitalism, free markets and reason finds her op-eds published in a variety of outlets. Previously, Carol was the host of The Noon Show, a current events talk show on WGN Radio and a contributor to CNBC where she was a weekly panelist/co-host of CNBC’s Closing Bell. Carol has also been seen weekly on a variety of national television outlets including Fox Business, CNN, Fox News and MSNBC. Carol has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients complete more than $2 billion in deal transactions, including raising more than $1 billion in capital, completing $750+ million in mergers and acquisitions, securing high-profile licensing and partnership deals and creating 7-figure brand loyalty programs. She also acts as a brand spokesperson, ambassador and influencer for a number of companies and brands that are seeking to reach a broader audience, with a focus on those looking to reach small business owners and entrepreneurs, professional women and retail investors. Previous and current brand clients include Microsoft, Bank of America, MasterCard and Nextiva, among others. She also creates proprietary and licensed content across a variety of formats for companies. She has been an emcee, keynote speaker and event moderator for a number of high profile events, including The New York Times Small Business Summit, The Chicago Cubs Convention and The Inc.500 Conference. Carol was also named a Top 100 Small Business Influencer for 2011, 2012, 2013, 2014, & 2015 by Small Biz Trends. Ms. Roth holds a B.S. Degree from the Wharton School of Business at the University of Pennsylvania, arguably the top business program in the world, where she graduated Magna Cum Laude. To supplement her active media participation, Carol has completed media and improv training with The Second City, the leading improvisational comedy school in the US. Carol has coined a number of terms and phrases ranging from “Cirque-du-So-Lame” (something that is beyond pathetic and pitiful) to “jobbie” (a hobby disguised as a job, career or business) to “business beer goggling”. She also is known for her proprietary Customer Loyalty 3.0 methodology to engage business senders and spenders. She is well versed on popular culture and consumer trends and has attracted quite a bit of attention for her Twitter exchanges.
We all have the potential to come up with extremely viable ideas.
The difference between idea-generating people and those who
consider themselves ‘not creative’ is just a matter of understanding
why certain ideas work, and why others don’t.
Samuel Sanders is an award-winning entrepreneur who has seen innovation, creativity, problem-solving, and ideation in action at many different levels: a Fortune 500 company, an Inc. 5000 fastest-growing company, as well as incubators. He also co-founded the company Wundershirt, which at its peak, sold athletic training clothing to Olympic athletes preparing for the 2016 Olympics. Currently, he runs Heard, LLC, a software application that helps governments and large companies get targeted and reviewed feedback from their citizens/employees to improve decision making. His award-winning and highly-praised new book, Your Next Big Idea, won the Blue Ink Notable Book award and it has been Featured by Yahoo! Finance, Yahoo! Life and Strategic.