11 Sep September 11, 2020 – UpHouse Alex Varricchio, Big Fish Results Tony Guarnaccia and New Legal Dean Sonderegger
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Innovative work replaces work you are currently doing.
Alex Varricchio, together with his friend and business partner, Kiirsten May, co-founded UpHouse in 2017. UpHouse is an award-winning branding and marketing firm that works collaboratively with clients across the globe to invigorate their brand position, create achievable marketing plans and cultivate the skills of their creative people. In his past life, Alex Varricchio worked with one of the largest advertising agencies on the Canadian Prairies for 10 years, and eventually led the creative department as creative director. In addition to founding UpHouse, Alex and Kiirsten have recently launched Crainstorm, a crowdsourced brainstorming web app that allows people to gather fresh insight and ideas from marketers and other innovators, from a distance. As founders of UpHouse, Alex and Kiirsten have also published their new book, The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative, which encourages the audience to ask hard questions about how they work, how their businesses are structured, and why they routinely find their creativity at odds with what’s asked of them as executors and stewards of the bottom line.
Tony Guarnaccia – Founder/CEO of Big Fish Results and author of Small Steps to Grow Profits
It’s so much easier to ride a wave than to make your own wave.
Tony Guarnaccia is widely recognized as an authority on digital marketing and has driven results for thousands of businesses across the globe. Tony’s entrepreneurial endeavors began over 20 years ago when he created one of the first internet bakeries and later founded Image Cake, an award-winning promotional products company that served celebrities including Jennifer Lopez and Jay-Z as well as the Fortune 500 including Microsoft, IBM and Oracle. In 2009, Tony and his team achieved the distinction of being recognized as the Google AdWords Reseller of the Year. With over 15 years digital marketing experience, Tony Guarnaccia founded Big Fish Results to help businesses succeed online using the same digital marketing strategy, tools, and techniques that are normally reserved for large enterprises. He later created RESULTS Trained to provide the knowledge and tools necessary to successfully execute marketing campaigns. Tony is the author of the forthcoming book, Small Steps to Grow Profits: How You Can Leverage the Formula the Fastest Growing Companies Use to Generate Huge Profits, where he takes readers on a journey to discover why many businesses struggle while the fastest-growing companies multiply through the exponential power of Growth Compounding.
Dean Sonderegger – Future of Legal Services Expert and SVP and General Manager at Wolters Kluwer Legal
Dean Sonderegger directs Wolters Kluwer Legal and Regulatory U.S., a leading provider of information and expert solutions for legal and business compliance professionals and part of the Wolters Kluwer Legal & Regulatory division. Mr. Sonderegger is a highly sought-after speaker and thought leader in the areas of artificial intelligence, blockchain, the evolution of the legal profession, and leading business transformation. He currently authors a column for Above the Law on the intersection of technology and the practice of law, and his commentary has appeared in several publications including Forbes, CFO Magazine and ABA Journal.