13 May May 13, 2015 – Top 10 SMB PR Lisa Calhoun & Simple Rules Dr. Kathleen Eisenhardt
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Lisa Calhoun – CEO of Write2Market, one of the Top 10 Agencies in U.S. for Start Ups
Lisa Calhoun founded public relations agency Write2Market in 2006. The Atlanta PR firm specializes in tech startups and is recognized as among the Top 10 Public Relations Agencies in the United States and among the 100 Strongest Agencies in the United States. Lisa is a contributor to Inc. Magazine and is frequently published on tech public relations and startup marketing. She also has appeared in Wired, Fast Company, Entrepreneur, and CEO.com. She was honored by the American Business Awards as a Female Entrepreneur of the Year and has spoken for the National Speakers Association, Department of Energy, and Stanford Alumni Association. Lisa recently published a book for female founders, How You Rule The World, and is the publisher of the online magazine FemaleEntrepreneurs.
Dr. Kathleen Eisenhardt – Professor at Stanford university and Author of Simple Rules: How to Thrive in a Complex World
Dr. Kathleen Eisenhardt is a Professor of Strategy and Organization at Stanford University and is widely known for her work on strategy, strategic decision making, and innovation in rapidly changing and highly competitive markets. She is the co-author (with Shona L. Brown) of the book “Competing on the Edge: Strategy as Structured Chaos,” published by Harvard Business School Press, which is the winner of the George R. Terry Award and an Amazon Top 10 Business and Investing book. She has been the recipient of numerous awards for both her research and her teaching, and serves as the Associate Director of the Stanford Computer Industry Project (SCIP). Kathleen’ has been a Fellow of the World Economic Forum (Davos) and Clinton Global Initiative. She has won many awards including the Global Award for Entrepreneurship Research, ASQ Scholarly Contribution Award, and Schendel Best Paper prize, has four honorary degrees, and has given Oxford’s Clarendon Lectures. She was recently noted the most cited research author in strategy and organization studies during the past 25 years.