June 9, 2020 – Planbox Ludwig Melik and LinkedIn B2B Sales Anthony Blatner

June 9, 2020 – Planbox Ludwig Melik and LinkedIn B2B Sales Anthony Blatner

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Ludwig Melik – CEO of Planbox and IdeaConnection

You must ask if you are not going in the right direction, what
did we learn? What can we do differently to make it
worthwhile to try again?

Ludwig Melik is the Founder and CEO of IdeaConnection and Planbox, a leading provider of cloud-based AI-powered agile Innovation Management software. As a leading technology advocate, Ludwig works with some of the world’s most innovative companies to create sustainable growth and ongoing success. With more than 20 years of C-suite experience in project portfolio and innovation management, Ludwig helps organizations positively transform their work culture by galvanizing employee engagement and igniting creative ideation. Prior to Planbox, Ludwig was also President of Upland Software and led the company to complete six acquisitions and IPO on the Nasdaq within 30 months. He is a member of the The Conference Board’s Innovation Council and works with analysts such as Gartner, Forrester and IDC to shape new research on innovation. Ludwig also co-authored the book Optimizing Project and Service-Oriented Organizations. Ludwig was also shortlisted for the 2019 EY Entrepreneur of the Year® Award for Quebec.

Anthony Blatner – Advertising Director at ModernMedia.io

The best way to get someone into your funnel is by giving them
value to start, a lead magnet, a PDF, a checklist or a guide,
something that is interesting to the target market. 

Anthony Blatner is one of the top LinkedIn ads experts in the industry and the Founder of the advertising agency Modern Media. After working with 100s of Software Products, SaaS Platforms, and Professional Services, Anthony has developed a modern lead generation framework that is signing up dozens of qualified B2B leads each month, for each client. As a previous tech founder and ex-IBMer, Anthony has seen a lot of companies have explosive growth with good technology and good marketing, while others fail without effective marketing. In 2016, Anthony started Modern Media to help those companies unlock their B2B marketing potential. He helps businesses reach their potential using LinkedIn Ads and to date, he has managed over $5M in ad-spend and has helped generate over 150,000 new sales opportunities for his clients. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology.