01 Apr April 3, 2014 – Mayor of Franchising w Jerry Darnell & Book Marketer Penny Sansevieri
“The audio file was removed when we switched hosts. Sorry. The cost was prohibitive. If you need the file, contact us and we will send it.”
Jerry Darnell has been a cornerstone of the franchise industry for nearly 40 years. He worked with Sterling Optical, Physicians Weight Loss Centers, Medicine Shoppe International and Maaco and consulted with hundred of other franchise systems. His company, Jerry Darnell and Associates, serves to help franchises grow. He was recently honored by the Entrepreneurship Hall of Fame for his support of VetFran and he is active in politics, advocating for FRANPAC.
Penny Sansevieri is a best-selling author and internationally recognized marketing expert. Her company, Author Marketing Experts, has developed some of the most cutting-edge marketing campaigns out there, and has worked with some of the best known authors around. Penny offers a DIY program called “The Bestseller Book Marketing Kit” and is the author of five books, including Red Hot Internet Publicity: The Insider’s Guide to Marketing Online.