27 Sep September 27, 2016 – Disruptive Marketing Geoffrey Colon & Two River Technology Frank DeBenedetto
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Geoffrey Colon – Communications Designer at Microsoft and Author of Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Geoffrey Colon is the voice at the intersection of marketing, tech, and popular culture. Thinking is his commodity. He is a DJ, data punk, podcaster and author. Geoffrey is a Communications Designer at Microsoft in Redmond, WA for Microsoft search advertising (Bing). Colon has written for or been quoted in various publications and media outlets including Fast Company, The Huffington Post, The Guardian, Wall Street Journal, Billboard Magazine, Advertising Age, Digiday, Branding Strategy Insider, Entrepreneur and The Los Angeles Times. He has also appeared on NPR, Cheddar TV and Nasdaq Live. He is an avid speaker on the global marketing conference circuit. Geoffrey is producer/host of the video series “The Disruptive Marketer” and podcast “Disruptive FM.” He blogs regularly on Branding Strategy Insider, DisruptiveMarketer.net and also contributes to LinkedIn, Medium and the Microsoft Search Advertising blog. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has spent 20 years in various marketing capacities working for and with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE and Food Network. He spent a few years in the New York City tech startup world and several years in the music industry as DJ Geoffe where he released over a dozen commercially available house music compilations. He has also worked with several high profile musical artists including Britney Spears, Christina Aguilera, The White Stripes and Moby.
Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. Frank has always been determined to keep pace with modern technology and, today, that path has led him to become a highly sought after expert in the area of cloud computing. A graduate of Rutgers University, Frank holds a Bachelor of Science degree in Mechanical Engineering. While pondering graduate school, Frank began his career in the financial services industry with The Guardian. After a period of selling, Frank found his niche in helping other financial services professionals utilize technology to grow their businesses. Soon after, his entrepreneurial spirit took over and he left the industry to fully concentrate his efforts on building a technology consulting firm. Frank is the President and Chief Technology Advisor of Two River Technology Group, a technology solutions provider located in Shrewsbury, NJ. After many years of honing his technical skills in the enterprise, he brought his style of consulting to the small to midsize business marketplace. With an emphasis on managed services, managed security and hosted voice over IP (VoIP), Frank has helped grow TRTG into one of the premier cloud service providers in the area. Today, he spends the majority of his professional time on new business development.