09 Aug August 9, 2016 – Conversion Fanatics’ Justin Christianson & Purpose is Profit Ed McLaughlin
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Justin Christianson – Co-Founder and President at Conversion Fanatics and #1 Bestselling Author
Justin Christianson is a 13 year digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full service conversion rate optimization company working with and consulting to companies like Hertz, Paypal, Investors.com, BlueJeans.com, JD Byrider, Necessary Clothing, StickerMule and MORE! Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.
Ed McLaughlin – Bootstrapping Entrepreneur and Author of The Purpose is Profit
Ed McLaughlin is a bootstrapping entrepreneur and author. He is the Founder of four B2B businesses and an investor in start-ups and real estate. He was an Executive with Johnson Controls, a Partner at Trammell Crow Company, a Regional Marketing Manager at Hewlett-Packard, and a salesman for IBM. Ed founded a real estate services company, United Systems Integrators Corporation in 1991, and grew it into an Inc 500 Company. It was sold it to Johnson Controls in 2005. Ed became CEO of their Global Workplace Business for the Americas. He was honored by Ernst and Young as Entrepreneur of the Year for Business Outsourcing in 2001. Having bootstrapped four companies, Ed just released a new book, “The Purpose Is Profit: The Truth about Starting and Building Your Own Business.” The book is for entrepreneurs, frustrated corporate managers, and transitioning professionals with a burning desire to start their own business.