10 Nov November 11, 2025 – Superbold Fred Joyal and Wealth Strategist LaVaisha Davis
Fred Joyal – Co-Founder of 800-Dentist and Author of Superbold: From Under-Confident to Charismatic in 90 Days
Bold people realize that the unexpected happens when you step out of
your comfort zone, so they start to expect the unexpected.
Fred Joyal
Fred Joyal is an entrepreneur, speaker, busin ess advisor, and #1 Amazon Bestselling author. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST, which, in his 30 years as CEO, generated over $1 billion in revenue. Along with this achievement, he has also been awarded the Conrad Hilton Distinguished Entrepreneur Award by Loyola Marymount University. He has written two bestselling books for his industry, and also written and appeared in over 200 television and radio commercials. Fred started as an extremely shy person, too timid even to make a phone call, and transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, met dozens of celebrities, and, just by being bold, found love, joy, passion, and success. He has an honorary Doctor of Arts degree from the University of Rhode Island, perhaps because of his generous donations. He once beat Sir Richard Branson in chess and was also a question on Jeopardy! He is an avid cyclist, a below-average tennis player, and an even worse golfer.
LaVaisha Davis – Wealth Strategist & Managing Partner of Ell Wess Advisors
Two things can be true. You can be chasing your dream, but you also
have to prioritize the ones you love, and what better way to do that than
to remember what you’re doing it for and put that on the board every
day and work backwards to fulfill it.
LaVaisha Davis
LaVaisha Davis is a seasoned wealth strategist and Managing Partner of Ell Wess Advisors, where she helps high-income earners and entrepreneurs convert their income into enduring, multi-generational wealth. Based on her own entrepreneurial journey, LaVaisha understands the complexities of building wealth rather than inheriting it. After growing up in Dayton, Ohio, as the youngest of four children and witnessing her mother’s hard work to support the family, she developed a deep determination to create a different financial future. She attended The Ohio State University before stepping away during her junior year to build several businesses with her husband, gaining firsthand experience in both the challenges and rewards of entrepreneurship. Those experiences exposed a major gap in traditional wealth management—advice that often overlooks first-generation wealth creators. To address that need, LaVaisha founded Ell Wess Advisors, a firm designed to bring the structure and benefits of a family office to clients who are still in the process of building wealth. Through Ell Wess Advisors, LaVaisha guides clients in streamlining and centralizing their financial strategies, sealing “wealth leaks” through tax optimization and asset protection, and adopting the mindset and systems of ultra-high-net-worth families. She collaborates closely with accountants, attorneys, and other advisors to ensure her clients’ financial plans are cohesive and aligned with their long-term goals. Her philosophy is simple yet powerful: true wealth isn’t just about what you earn, but how effectively you direct your income to secure your future and create a lasting legacy. As a wife and mother of four daughters, LaVaisha’s work is deeply personal, she’s not just advising on wealth; she’s living her own mission to build and preserve it. Her passion lies in helping others stop leaving money on the table, stop feeling fragmented in their financial lives, and start thinking like a family office, long before they’ve “arrived.”