April 27, 2026 – Jam AI Robyn Anderson and Pegasus Ticketing Oren Fanok

0:04 Intro 1 : Broadcasting from am and FM stations around the country. Welcome to the Small Business Administration award winning school for startups radio where we talk all things small business and entrepreneurship. Now here is your host, the guy that believes anyone can be a successful entrepreneur, because entrepreneurship is not about creativity, risk or passion. Jim Beach,

0:27 Jim Beach : Hello everyone. Welcome to another exciting edition of School for startups radio. I hope you’re having a great day out there. Starting your business, growing your business, just taking control of your own destiny, that is the most important thing, not only for you, but for the people watching you, those little kids that are running around at your feet paying attention to everything we do. Two fantastic stories today. Wow. These are both just great entrepreneurs. First we have Robin Anderson. She has built JM, out.ai, it is an amazing Can you guess AI platform, and she has done it incredibly well. It’s a really cool community that she has built. I’ll let her talk about it, but it’s something I think you should consider joining. I am orenuke is with us next. He is built an incredible ticketing platform for museums, zoos, aquariums. You remember there? I don’t know if you remember, but Live Nation just lost a big lawsuit this week for monopoly practices. We’ve all seen these ticket prices explode. Great show. We’re going to go and get started right now. Here we go. It is amazing how many new AI things we need to keep updated with, and someone who’s going to help us with that is our next guest. She has an AI product of her own that I think is going to be wonderful for all of us small business owners. Please welcome Robin Anderson to the show. She is the founder of jam AI, and it is designed to help small business owners and service based entrepreneurs use AI in a practical human way to simplify their work, grow smarter and build real income without burning out. Robin has over 20 years of experience in marketing, events, storytelling, branding, all of that. Cool thing is, she started off doing PR for the Denver Nuggets, and has built a career on that in Denver. Robin, welcome to the show. How you doing?

2:30 Robyn Anderson : Hey, thanks for having me. I’m doing great. That was it. That was a great intro. Thanks for all that.

2:36 Jim Beach : Thanks for being with us. I have a service where I will follow you around and introduce you however you want, in each room that you go into.

2:43 Robyn Anderson : Oh, I like

2:44 Jim Beach : That. Duchess, you know,

2:46 Robyn Anderson : That sounds like a new AI product I could build, actually,

2:50 Jim Beach : Yes. But then you would have to figure out the, you know, the human robot integration. So it’s easier just to hire a human, you know, that can actually Robin Anderson, welcome to the show. You know,

3:04 Robyn Anderson : It’s true. It’s a lot easier to tell a human what to do than a robot when it comes to voice acting. For sure.

3:12 Jim Beach : Yes, yes, one of my favorite definitions of AI is a stupid intern.

3:18 Robyn Anderson : Yeah, yeah. It could be like that I’ve dealt with, I’ve dealt with real interns in my life, and at this point I’d pick the robot intern,

3:29 Jim Beach : Yeah, probably, so, yeah, gotten quite addicted to some of my AIS nice. The problem is, is that they don’t human integrate yet. You know, when we get that human or our robot integrate. You know, when the robot will actually do what you tell the AI that would be useful?

3:48 Robyn Anderson : I’m trying to have it like, do the workouts for me and like, it does great personal training programs and stuff. But, like, that’s true, that’s true, but I need the muscles. I’m into muscles. I don’t want to be a skinny person, so I’m

4:05 Jim Beach : Waiting for

4:05 Jim Beach : That or thin person.

4:07 Robyn Anderson : Yeah, exactly.

4:08 Jim Beach : Okay,

4:09 Jim Beach : Yeah. We’re halfway there.

4:13 Jim Beach : Tell us about jam.

4:15 Robyn Anderson : All right. Well, jam, AI is my passion project. It’s my third business that I’ve owned in my life, and I think it might be my last. I really love it. I started out in 2023 when AI was just kind of coming out, and so of course, my products and services and what I was doing have changed all the time because, well, the technology didn’t exist then for what I do now. But fast forward, what I’ve landed on after trying and launching a bunch of different things, I have a product called Club jam, and it’s a community, and we do AI training for small business and. Partners, marketing professionals, sales people. And guess what? I found out you can’t automate community. So it’s this interesting paradox where we’re learning how to automate our work day, but the people are what makes my product unique, and the people are my product, not the AI. So, yeah, we do training. I have experts come in. I have different guests come in, and we do training and sprints. So we do, like, six weeks sprints, and we start our Claude training on May 4. So we do six weeks to get people up to speed on all things Claude, which is the hottest AI of the moment,

5:46 Jim Beach : So hot they had to take part of it back,

5:49 Robyn Anderson : Exactly, yep, but they’re adding new stuff every day to make up for it.

5:55 Jim Beach : So is Claude your favorite right now?

5:59 Robyn Anderson : Claude is my favorite large language model right now. Yeah, so Claude is I call it my strategic AI partner, and then Claude and I, we use all these other AI tools, but kind of use it together to kind of work towards my goal of growing club jam.

6:18 Jim Beach : Okay, you made an important distinction. There’s lots of AI add ons, right?

6:24 Speaker 2 : Yep,

6:25 Jim Beach : Okay, add ons work with Claude. Or how does, how do you get the benefit of the add ons?

6:32 Robyn Anderson : Sure. So Claude has what are called plugins, skills and connectors, which are all different ways to customize your platform, your Claude platform. So when you say add ons like you can connect to multiple other AI tools through Claude. So an example of that there’s an AI tool called gamma, which does presentations, really nice presentations, and so inside Claude, I can say, hey, Claude, I need to make this presentation on how to use nano banana. So Claude and I will work on the content. And then once we’re done, Claude will say, Okay, I’m going to go make this for you in gamma now, and it goes and connects to the other tool. Is that kind of what you meant?

7:20 Jim Beach : Yes, that is what I meant, better than the others. What is the distinction? And you made a distinction that it’s your favorite LLM. Help people who don’t understand what that means, understand what that is, and then what’s underneath the llms that you like as well. We’ll go there.

7:40 Robyn Anderson : Yeah, yeah. I just had this conversation with my husband last night, because he does not use AI, but he’s like, starting to think about it. And so the big three large language models out there are chat, GPT, Claude and Gemini. There are others like copilot, Kimmy, things like that. But those are the main three, and they’re all large language models, meaning you can have strategic conversations with them. You can connect to your workspace, whether that’s Outlook or Google, and you can also connect to all these other AI tools. The reason I like Claude is it’s actually three different tools. In one, it has Claude browser version, which you could just use online. But then it also has a desktop version, which gives you the power of an agent. And so it can actually, I can give it access to both my desktop and my browser. So if you’re a workaholic like me, and you’re at your kids baseball to me, that baseball game, and you realize, like, oh crap, I have this contract template on my desktop, and I was supposed to send a contract to Michelle, and I didn’t. I can get on my phone, open up Claude dispatch, it’s called, and say, Hey, I need you to look at my email, update my contract for Michelle, and send it to her, and it’ll do all that while I’m at the baseball game, whereas chat and Gemini, they don’t have that yet. So that’s why I like it.

9:12 Jim Beach : Okay, that is a very cool feature.

9:15 Jim Beach : Yeah,

9:16 Jim Beach : Hire someone to go to the game for you.

9:22 Robyn Anderson : I could, but you have to prioritize. You know what you want to do in life, and sometimes it’s go to baseball, and sometimes it’s sit at your desk. And when I choose baseball, I still have to be at my desk because I’m a small business owner.

9:38 Jim Beach : Damn work life balance issue, damn the you, I know balance.

9:43 Speaker 3 : Well, you don’t have to anymore. You could just do both.

9:47 Jim Beach : Yeah, you have a kid who says, But mommy’s always on the phone.

9:54 Robyn Anderson : Yeah, that’s true. That’s

9:56 Jim Beach : True. Stuff out pretty quick.

9:57 Robyn Anderson : That’s true. Well. And I try not to do too many contracts from dispatch, but you know, it’s nice to know that I can if I need to.

10:07 Jim Beach : Yes, all right, so we got lost in Claude. Let’s go back up the conversation later to jam, right? So you said you can’t automate community what’s the community piece?

10:20 Robyn Anderson : Yeah, so the community piece is called Club jam, and I have 308 current community members, and basically they’re all small business owners looking for community because it can be lonely growing a business. You know, there’s a lot of questions that come up around, what’s the best website platform, or are people doing email marketing still? If so, how do we use AI for that? Or sometimes people just want to, like, show off what they’ve built, or talk about wins that they have. So the community, it’s actually like a little social platform where you can post and get immediate answers, and then we also do live calls. So I believe the whole like buying a course thing is kind of dead. I mean, there’s some people who still like that route, but I learn, and I know a lot of people who I’ve met learn better when it’s a live session, you could ask questions, it’s more interactive. So we meet live at least three times a week, and I bring in other experts and random stuff as well. So I try to keep it fun. The community is full of like, really interesting people. I have a famous magician in our group. We have one of my AI trainers. Is 72 years old and lives in Florida and does his training from his spaceship background. And like everyone loves him, he’s so fun. So it’s just like all these personalities that have come together to grow their business and learn AI. It’s awesome.

12:03 Jim Beach : All right, so I love the club jam. Is that free, or is it a cost to become one of those members?

12:11 Robyn Anderson : Yeah, this is my main product. This is how I live. So it is, it is paid. It’s $47 a month. We do a free trial, though, so people can check it out before they give over their precious dollars and cents, right?

12:29 Jim Beach : So,

12:30 Jim Beach : Yeah, seven a month for AI help is very, very, very reasonable. So thanks.

12:38 Robyn Anderson : I thought so too.

12:38 Jim Beach : I don’t think that’s an issue. And the calls are those part of the 47 or how does that work? The live

12:49 Jim Beach : Call?

12:49 Robyn Anderson : Yeah, yep, everything’s included. So that live training is all part of it. So like I mentioned, we do, like this sprint training, so we have a topic that we go deep on for about six weeks. And so I meet personally every week, and we talk about what we’re working on in that sprint, but then all the live experts and stuff they’re just talking about whatever is exciting at the time. And yeah, that’s all included in the price.

13:16 Jim Beach : Okay,

13:18 Jim Beach : Yeah,

13:19 Jim Beach : What are some of the things that small business owners are doing with AI that you’ve heard about that are cool things that we’re doing. What are we doing?

13:28 Robyn Anderson : Yeah, what are we doing? So actually, my magician guy, David, he was super pumped, because he was paying like $3,000 a quarter for this WordPress plugin on his website. And after one of our trainings, he realized he could build it and manage it himself. So, like that’s one of the things, is just bringing more features and functionality to their websites and their marketing without having to hire, you know, an outside developer or agency to kind of help them build it. So that’s one thing. Another thing my background specifically, is marketing and sales and so we talk a lot about how you can use AI to kind of create your brand and be recognizable. Because with AI, you know, it’s become really easy to throw up a website, throw up a brand, a logo, but to actually have something noticeable. So we talked a lot about, like, using old school frameworks, you know, story, brand, all these other kind of things that have just been tried and true working for a long time. How can we use AI to apply these strategies to our brand and become more recognizable? So that’s one thing that we work on quite a bit, which I love.

14:55 Jim Beach : I have been doing a lot of writing recently, and.

15:00 Jim Beach : And trying to get some of these books that have been sitting on the My mind’s shelf in the parking lot there for a long time, trying to get them actually out. And I was telling you about one of those, I think, before we came on the air, I have gotten addicted Robin to taking a chapter and putting it into one of the engines and having, you know, saying the question, what’s, what can I fix about this? What’s Give me it, give it a grade, and then tell me how to make it higher. And so it’ll say, you know, this is an 8.7 and if you want to get to 9.0 here are the three things you need to fix. And so I fixed those things and then put it back in, and it’ll say, this is a 9.0 Very good. Now, to get it to a 9.2 here’s what you need to fix. And my goal is to, you know, get it to a 9.9 which is where it maxes out. And my kids started teasing me about, you know, is it maxed out at nine? Nine yet? Daddy, how many times have you put that thing through the engine? But it is, I think, awesome. It really does a good job of finding stuff, and it continues to find more stuff to improve with your your chapter. I

16:12 Robyn Anderson : Love that strategy.

16:14 Jim Beach : Yes, I you know, you can even do it. You know, it’s almost too good. You can, you don’t even have to write anymore. You could just put your notes for a chapter in and it would, you know, then write the chapter and then help you fix it. I’m trying to stay human and at least write the chapter and then put it in and then start fixing it, you know, so that I can still claim it was human based. So,

16:39 Robyn Anderson : Oh, nice. That’s good. That’s good. I’m I’m glad you’re doing that. I’ve noticed some of my favorite authors, you know, have, like, beach books that I read that are just completely fiction stuff. I noticed one of my authors has been coming out with like, a book every month. I’m kind of like, Are you writing any of these anymore? I won’t say her name, but just curious, speaking of just how you know you’re having it grade you. Another cool thing that I teach on, and a lot of people have been really liking, is creating an advisory board. So for me, I created this advisory board of like, marketing gurus. So I have, like, Alex hermosi, Gary V Amy Porterfield, and I put in Brene Brown, also, just to kind of get her emotional, take sure it’s like, having, like, you know, your aunt come in and be like, how do you feel? So one of the things I love is all, you know, just a real case, use case. I had a score webinar. I speak for score.org last week, and they give me a opt in list after so I had like, 3000 some opt ins where I could do a follow up email. Well, that’s the time to convert. So Claude and I were writing the emails, and it wrote the email follow up for me, and I was just like, I don’t think this is this doesn’t feel like it’s going to convert, right? So I called in my advisory board, and then it had each one of those people give their perspective on how that email could be written better. So kind of like, how you’re doing the is it a 9.9 they came in and tore this apart, and then as a group, I said, Okay, what’s the cumulative advice here? And how could I take some of their advice and rewrite it? And yeah, so that’s a cool use case of that too, just kind of helping you rewrite. And while it’s not me writing, it’s me steering the ship, right? I knew it felt wrong. I was like, I know I need to have more calls to action, and we kind of got there together.

18:50 Jim Beach : I love that, and I love how you’ve got those different personalities, and to the point of Vincent or just thinking about your beach literature author, you can tell the the engine this, or put a two or three books that you wrote in, and have those as the base and say, write in this style. And so then you can even have different styles, you know. So I’m writing a military book now, and I have one. I said, in this book, we’re going to use a middle military style, I don’t know what a voice,

19:29 Jim Beach : Yeah.

19:30 Jim Beach : So yeah,

19:31 Robyn Anderson : That’s, that’s a good point. Yeah. You use it as like a project folder, and just create that content there on out,

19:39 Jim Beach : Robin, how are you? Are you finding any of the engines that can actually hold you accountable? And by that, I mean you built that presentation in Claude. The next time I sign on as a human would Claude should say, how did the presentation go? Go, right? Isn’t that the, not the next natural thing that a human would say the next time they saw you after they did the presentation for you, right? So Claude should come back and say, How did the presentation go? And you should, you know, feed that in and say, well, here’s what happened in the meeting. And, you know, then have a post mortem, you know, with Claude or something. Yeah. Has anyone gotten to that step yet where they’re following up as a good human would?

20:30 Robyn Anderson : Yeah? So that’s, that’s one of the things I’m teaching in my quad training. So there’s something called skills. And so one of my skills that I call it’s my executive assistant. So when I sign on in the morning, I’ll call my executive assistant and it’ll review what we talked about the day before. It also reviews my inbox and my calendar for today and yesterday, and so it will follow up be like, Hey, I saw you did this webinar yesterday. Did you and I saw you know, Eric sent you the list. Did you do a follow up email in your marketing platform? How did that presentation go? So it does do all of that, and it’s, it’s awesome. I love that. There’s also this new chat bot, and I’m completely spacing the name right now, I love that you’re not zoom. And in fact, I left my computer for this chat. But there’s this chat bot, and basically it’s this video chat that you do, and it’s so realistic. And once you’re done with the chat, it sends you text messages. So I did this video chat, and in the chat, I said, Hey, we’re doing an example for a keynote, like, tell us what you can do. And for like, weeks on end, I had to tell it to quit texting me. It kept saying, How did the keynote go? Did people like me? It was crazy.

21:59 Jim Beach : Okay, now we’ve over integrated. You know that?

22:02 Robyn Anderson : Yeah, and it could see you like at one point, my daughter came in while I was doing the recording, and he said, Oh, there’s two of you. We look alike. It was really weird. He was like, making jokes.

22:16 Jim Beach : Now, is your camera on or not on? Were they watching? My camera was on camera.

22:23 Robyn Anderson : My camera was on because it’s like a it’s a video chat that you do. I think it’s called Tavera. It’s like Tavera or something like that. It’s really weird. It’s cool.

22:34 Robyn Anderson : So I’m always playing with the future, AI,

22:38 Jim Beach : What’s your favorite video? Or not? Video, yeah, just a visual product. What’s the best visual AI platform nowadays?

22:48 Robyn Anderson : Well, from an image standpoint, until yesterday, I would have said nano banana is killing it. Chat. GPT actually released their image 2.0 on Friday of last week, and it is killer. It is so good at designing at following instructions. It’s incredible when you upload an image of yourself and ask it to create, you know, a whatever. I had it do two things that people loved. I had it create an image of me as a felt stuffy, which people loved. But then I also did something useful, and uploaded a bunch of pictures of me. And then I said, Hey, create a lifestyle photo shoot of me that I could use on Instagram. And so instead of spending like $5,000 on a photo shoot, these look so real, it actually nailed how I look. I don’t look like an AI version or 20 year old version of myself, like all these other ones do. So I’d definitely say, try that out. And then as far as video goes, I really like, hey Jen. Hey. Jen is a avatar creator, so you could use yourself, or you could use any of their avatars that look real, and they use integrations with like seed dance and cling for B roll, so you can make really amazing video in Hey Jen, and it’s pretty affordable as well.

24:16 Jim Beach : Excellent. Are you at your computer right now?

24:19 Robyn Anderson : I can be I could go back.

24:22 Jim Beach : Well, look at my LinkedIn avatar when you have time. I just sent a LinkedIn connection to you. Check join with you as well. But my LinkedIn avatar, I was very proud. I created a Lego figure that looks exactly like me.

24:44 Robyn Anderson : Oh, amazing. Let me see here. Oh, there you are. Jim beach. Oh, yeah, that’s a good one. I love your Lego figure.

24:54 Jim Beach : You see the big picture on my profile to the right of the little tiny picture?

24:58 Jim Beach : Yep. Yeah.

24:59 Jim Beach : Wearing the exact same clothes in those two pictures.

25:03 Robyn Anderson : Oh yeah, you’re wearing the exact same outfit. Yep. I love

25:07 Jim Beach : It with with old, tiny GPT, like three something or another.

25:16 Robyn Anderson : Oh, wow, yeah, no. GPT has always been pretty good with images, but you have to try this new one.

25:23 Jim Beach : I will.

25:24 Robyn Anderson : It’s awesome.

25:24 Jim Beach : Another back to writing. Another one of my favorite things to do is we put the whole book in and say, Now design a cover for that book. And oh

25:33 Jim Beach : Yeah,

25:34 Jim Beach : It does better than most of the paid graphic designers do. I’m afraid.

25:39 Robyn Anderson : Oh, 100% Yeah.

25:42 Jim Beach : I’ve gotten some good covers out of that

25:47 Robyn Anderson : YouTube covers. If you ever do a YouTube that type of stuff, it’s so good at

25:52 Jim Beach : Yes, yes,

25:54 Jim Beach : Yeah, yeah,

25:56 Jim Beach : Robin, amazing what you’re doing. And thank you for all of the GM information in the communities. I think this sounds like a great idea and at a great price, and just real impressed. Would love to hear more and have you back again. How do we find out more? Get jamming.

26:14 Robyn Anderson : I’d love to be back anytime. And, yeah, my website is jam out.ai. And you could find links to our seven day free trial there. And yeah, I also do keynote speaking and consulting, so you can find that information as well. But thank you so much for having me. This is awesome.

26:33 Jim Beach : Thank you. We will be right back to talk about a better way to buy tickets.

26:38 Intro 2 : You you. Well, that’s a, that’s a, that’s a wonderful question. Actually, Jim, oh my gosh, I love the opportunity

26:59 Intro 2 : To do this. Thank you, Jim, wow, that’s, that’s, that’s a great one. You know, that is a phenomenal question. That’s a great question. And I don’t have a great answer,

27:08 Intro 2 : Great question.

27:10 Intro 2 : Oh, that is such a loaded question. And that’s actually a really good question.

27:14 Intro 2 : School for startups radio,

27:17 Jim Beach : We are back and again. Thank you so very much for being with us. You know, one of the things that I enjoy doing is a summertime concert, but boy, are the tickets expensive and a pain to get. I’m excited to welcome to the show someone who is addressing the issue and fighting back with the big guys. Oren manok is the Chief Executive Officer of Pegasus ticketing, which is about a year old ticketing organization. He is smart. They are going after particular niches like museums and aquariums and things like that. Warren, welcome to the show. How are you doing?

27:54 Oren Fanok : Hi, Jim. Thanks so much for having me on. I’m doing great.

27:57 Jim Beach : So did I describe it right? Big, monolithic guy, and you’re attacking through a niche is that,

28:05 Oren Fanok : Yeah, that is that is fairly correct. We’re Pegasus ticketing, and we set out to make ticketing better for our clients. We are starting with zoos, aquariums and attractions, and our entire ecosystem is around helping these attractions, zoos and aquariums do more with less to their ticketing platform.

28:25 Jim Beach : All right, why that particular group explain the thought behind that niche?

28:32 Oren Fanok : You know, that’s a great question. Jeb and myself. Jeb is my CTO and also co founder. He’s an Outstanding, outstanding mind when it comes to computers and programming, we were hired as consultants for a few different attractions in the past to help them make sense of their ticketing data. When we were hired, we thought, okay, we’re going to come in here and we’re going to do some modeling and forecasting and, you know, advanced statistics. And when we got there, we were surprised to learn what we were actually going to do was, hey, tell us how many tickets we sold. Hey, tell us our most profitable products. Hey, tell us a way that we can look at these events in a more impactful way. And what we quickly found out was, man, a lot of these attractions are just struggling with the basic needs that they need to meet on a daily basis within their POS platforms. On top of that, they’re getting charged, you know, recurring subscriptions, non transparent fees, and a lot of other headaches. Let’s build something better. So in a way, we took ourselves out of the job, you know, we removed the consulting job and went and built Pegasus ticketing directly out of this need that we saw firsthand from these attractions we work with.

29:44 Jim Beach : Okay, makes a lot of sense are what size of an organization is having those basic issues. So for example, I live here in Atlanta, and we have one of the world’s greatest aquariums in the pretty good Zoo. And. You know, are they having issues an organization that big, or is it more like, you know, the Children’s Zoo in Tulsa or something? Who? Who’s the target customer? Because some of these organizations would seemingly have these issues taken care of fairly well.

30:19 Oren Fanok : Again, another great question from you, Jim, and I would agree that was my thought exactly when we first started doing this consulting. And to be completely frank with you, we worked with small, Mom and Pop attractions all the way up to extremely, extremely large attractions in the zoo and aquarium space and across the board, even at this, again, extremely large entity. They were having these issues. That’s why they hired us. That’s why they were actually paying that, that monthly consulting fee. So we saw that there was a need, from a small attraction all the way up to a very well established attraction, to have a different opportunity, to look at data better, to make their make their platforms more intuitive, make it a better guest experience, the whole nine the whole nine yards.

31:05 Jim Beach : Then, on the other hand, I can think of so many random attractions, you know, like, for example, Ruby Falls in Chattanooga, which is a 200 foot waterfall,

31:22 Jim Beach : 1000 feet underground. And it’s pretty cool, you know,

31:28 Jim Beach : But it’s certainly a regional attraction. It’s right up there with Rock City. Do you remember Rock City and all of the barns that they painted the roof said, See Rock City,

31:41 Oren Fanok : I don’t

31:43 Jim Beach : Oh, wow, you missed out on one of the greatest or greatest marketing models of all time. They would paint your barn, and then they would say, See Rock City on. Okay, so. But anyway, Rock City is a great regional attraction as well in Chattanooga, and then Chattanooga zoo is another great you got to go to Chattanooga, or there’s a ton of customers there for you.

32:11 Oren Fanok : I’ve got to get down to Chattanooga. But entirely correct again, this is designed for a very small attraction or an extremely large attraction. We customize our implementation every time. Like I said, our pricing is straightforward, effective and transparent. So if you’re a small a small mom and pop shop, if you’re a very large entity, no problem. We have a we have an integration for you.

32:35 Jim Beach : All right, so yeah, integration. Does that mean that it’ll work with their existing site? What does integration mean exactly in this case?

32:45 Oren Fanok : Yeah, so with Pegasus ticketing, when we bring a new client on board, we actually fly down to whatever your location is, and we integrate on site. And what that looks like is we bring engineers, we bring myself and Jeb, and we sit down with your team and basically build out a roadmap for how we’ll implement our ticketing system across your traction or operation. What that looks like is, you know, we come in and we start rebuilding your IT infrastructure, and again, our our engineers are doing that. We make sure that all of our different features plug directly into your website. We customize your checkout portal so that it looks like your business and feeds right into Pegasus. We set you up with with a beautiful instance that your whole team can use to look at analytics, reporting, set inventory, make new products. And then, of course, we give full trainings on all aspects of the business to make sure that when we leave, it feels like you’ve had this system forever, so each integration is custom designed to fit your business needs. We do it in person. We make it fun, and at the end, you’re left with a perfectly running system that you and your team can manage with.

33:54 Jim Beach : What about integration into the point of sale system, the register at the front door?

34:00 Oren Fanok : Absolutely, that’s built right into our ecosystem. So for your team at the front door, the front gate, they just log into our Pegasus ticketing POS ecosystem, and again, they can do it right on site, so the client can either buy a ticket in advance, or if they walk up to the attractions front gate, you can check them out right through our portal again, you’ll get that data. You’ll be able to report on that and you’ll be able to gain insight out of that transaction as well. So we of course, have a fully built out digital experience for all your clients and customers to book ahead. But if people want to buy at the door, tiger says supports you there as well.

34:40 Jim Beach : I love this model. My mind is just going crazy thinking of customers. We just went to America, one of the great examples of American entertainment. We went to Pigeon Forge to take the kids to see Dollywood. We only had two or three days, and didn’t have time to go far. And so Dolly. Hollywood is in Pigeon Forge, Tennessee. It’s Dolly Parton’s theme park. It compares with your average six flags. Probably is better than your average six flags. But that town that is built up around Dollywood, you know, it’s very similar to Myrtle Beach or Panama City, or, I don’t know where on the West Coast has this model, but, you know, there’s a Ripley’s, believe it or not, and 1000 other of these silly attractions that are in the, you know, 30 to $90 range. You know, they’re on some big strip road with, you know, just silly attraction after silly attraction. You know, Frank’s Pink Pink Jeep outdoor rally experience. You know, that was one that we saw, and they drove pink Jeeps around town and then out into the woods. Man, there was 1000 things there. Oren, you should do you need to have someone just at Pigeon Forge and someone right at Panama City, and mine’s just exploding with your business. Or

36:10 Oren Fanok : Pigeon Forge is so much fun, too. We’ll have to get back down there and talk to some of those operators. It’s a great town Valley. One’s a great attraction, and people are so nice down there.

36:21 Jim Beach : Yes, is that the demographic that you would eventually go after you could build out for an entire city?

36:28 Oren Fanok : Absolutely. I mean, that’s a little bit down the road in terms of our in terms of our ramp up, but with with Pegasus, we really don’t see an end of the possibilities. And again, Jeb is so good at infrastructure and build outs in terms of how to make these systems not only really smart and really efficient, but also really easy to use for you and your team that we’re able to we’re able to make changes quickly. We’re able to pivot quickly and build some really impactful features for clients. So

36:59 Jim Beach : All right, the Alpine roller coaster too, where you go down a mountain in a little car thing. That’s a fun one. I’ll go on my mind’s on vacation, I guess so. Oren, let’s switch topics now tell us the entrepreneurial history of this. So you and Jeb were sitting around one day and said, What? And then what happened, and then what happened, and then you started programming and walk us through the history.

37:27 Oren Fanok : Yeah, so Jenny myself met through crane global enterprises. It’s the holding company that we are both board members at, and that’s where Pegasus sits underneath of it’s one of our entities. In my first role, I was a data analyst, and Jeb was a data engineer, and we started working in the marketing space and the analytics space to help clients, not only again, do better marketing, but also make sense of it, track their performance, track their ROI, and ensure that the dollars they were spending were going to good use. Like I said a little bit earlier, we were pulled in to do some analytics consulting for some attractions and operations. And that’s what really sparked this idea we have the chairman of our board, Carlos Casas. He’s a great, visionary leader, and he thought, hey, it could be neat to cut out the middleman on some of this, some of this POS consulting work, and maybe build a better system. And Jeb and I were also having the same idea. We came together, and the rest is kind of history. We spent the better part of a year building out the entire system in terms of, how do we framework this? What’s the best code base to use? How do we make a platform that our clients are not only going to get a great technical value out of, but be easy to use? Be insightful, be effective, save their teams time and money. And what we came up with was a holistic ecosystem that allows you to truly do more with less. You have your analytics in one place, you have your inventory and your POS in one place, you have beautifully designed dashboards, beautifully designed customer purchase portals, so that everything feels and looks the exact same way as your business. So in short, Pegasus is the brainchild of, I’d say, maybe three to four years working together, Jim and myself, and then a solid year of planning, workshopping and actually building out this ecosystem and architecture,

39:29 Jim Beach : And did the money come from a larger company that you’re this is a part of? I didn’t really understand that you said that you were there was a larger organization, a larger entity?

39:41 Oren Fanok : Yes, that larger entity is just our holding company that’s crane global enterprises, and that’s where Jeb and I started. And that holds our marketing department, our analytics department, and now, of course, Pegasus ticketing. The really cool thing about that is we don’t have any out. Side money. We don’t have any seed money or private equity involved in Pegasus, the crane global enterprises, holding company, like I said, Jeb, Jeb and I are actually a part of that. So what we get to do with that is we get to build the system the way that we want to. If our clients need a different feature, we can build it. If we need to take a little bit longer on an integration to make sure we’re doing it right. We can’t. We’re not beholden to shareholders or outside equity, which is a really neat spot to be, especially when building out a system that’s as unique as this with clients that are extremely unique as well.

40:34 Jim Beach : Yes, so you bootstrap then, or did you put a little money in yourselves? All of the above,

40:42 Oren Fanok : I would say, a mix of the whole nine yards, but primarily our holding company was able to, you know, support us as we built this out, as we had other entities that were already more established, etc.

40:57 Jim Beach : Okay, and how well have you done then, what KPI Are you willing to share with us about how the company is doing? How many installations, how many tickets, how many billions in revenue? What are y’all sharing?

41:13 Oren Fanok : So that’s a great question. Without getting too much into the details, I’ll just say this, we just launched Pegasus ticketing. We spent the better part of last year, building out the entirety of this ecosystem and making sure that it was up to snuff with the questions, feedback and feature requirements that some of those previous clients that we worked with in a consulting role had described to us. So we are just taking Pegasus taking into market right now, so I’ll get back to you on some of those KPIs in a little bit. But as far as what we’ve built, we couldn’t be more excited and we couldn’t be more proud of what this product is and what it can bring to the clients that use it.

41:52 Jim Beach : How long is the sales cycle going to be? Do you think is that going to be an issue?

41:57 Oren Fanok : You know, Jim, that’s a great question. I would say it really depends by client. You have some clients that have a very long sales cycle, you know, six months to a year. They need to go through quite a few boards for approval. Maybe they need to wait for a contract window. Maybe they have to get a certain regulatory board on board. It really depends. We also have some clients that are very quick, a little bit more, I would say, you know, hands free. When it comes to making these decisions, they can quickly say, Okay, this POS makes sense. We’re going to use them. And then it’s maybe it’s a month to get them fully integrated. But it depends purely on what the client’s individual needs are and what requirements that they’re either board or overall company have in terms of onboarding a new POS system, because it is a big change, and we fully understand that. But the typical sales cycle, I would say somewhere in the three to six months range, that’s what we’re seeing across the board.

42:55 Jim Beach : Live Nation and Ticketmaster were found guilty of an illegal monopoly. What two weeks ago, a week or half ago, or something like that, is that going to have an impact on you at all? Or that’s a huge opportunity, it would seem, from the outside,

43:13 Oren Fanok : It is a huge opportunity, it would seem, and quite frankly, that’s that’s one of the reasons that we built Pegasus ticketing, was to stop madness with Pegasus ticketing, what you see is what you get. We charge a flat rate fee on every single ticket that we sell, and it does not change based on the price of that ticket. So if your tickets $2,000 if your ticket is $20 you are being charged the exact flat rate transparency that we charge each time, no percentages, no built in subscription add ons, no, I don’t know, convenience fees, none of that. One flat rate fee that gets you that ticket, gets it delivered to you, and also for the operator, gets them data, gets them dashboard reporting and allows them to, you know, build intelligence and value off that sale. So in terms of the opportunity, I would say that the time has never been better. We are bringing a new alternative that truly is designed to stop the madness that we’ve seen in this marketplace for so long.

44:17 Jim Beach : Yes, Jason Gardner was the CEO of Live Nation, and has been on our show here a couple of times before he was on in December, I think, last year. So certainly, just want to acknowledge that an amazing interview with him is available on the website. So go check that out, and you can find out or decide for yourself if he’s a villain or not. You know, the court cases certainly presented him as part of the villainy, though he hasn’t been there for two or three years. Anyway, what are you seeing in the attraction space now? Or is there a new model, you know, for. Sample universal is building out buildings in several cities that are permanent downtown, scare houses. I don’t know what a better word for them is, but Halloween venues permanently downtown and things like that. Where is the attraction space or that universe going now, what are we starting

45:24 Speaker 5 : To see?

45:25 Oren Fanok : Well, I would say it really depends on the industry. From a ticketing standpoint, we’ve seen a lot of new technologies come onto the market as of late. You know, now you have the wristbands. You know, you can get a wristband and pay your way through a park. You can have a wallet on your phone that’s designed for that park or that attraction. Some places are also now offering attraction apps, where, if you’re showing up to the day, you can download their app. It’ll hold your ticket, it’ll hold a card for payment, it’ll give you a map peak times the whole nine yards. But in essence, what I would say, the biggest trend that we’re seeing in the market right now is consumers are looking for a better, more seamless experience. Consumers have a lot of options right now, when it comes to choosing attractions, choosing a place to go, they’re looking for a seamless, effortless experience that allows them to have a good time. And that’s really all there is to it. So what we’ve really focused on in the last four to six months is, how do we make checkouts as efficient as possible? How do we make the onboarding process for us for an attendee? So how do we get them to your traction as easily as possible? Is your website really straightforward? Is your checkout portal extremely quick are they getting their ticket in the second and then just scanning it at the door? So finding ways to make attraction experiences feel effortless, seamless, and get that customer for the prospect to actually attended, has been a really big trend that we’ve been working on in 2026 is there’s more options than ever in terms of where people will go and spend their money.

47:04 Jim Beach : All right, the effortless experience on my app, which turns into Disney, you’re three months out, getting up at seven in the morning to make sure I get those tickets, because I have to get up at seven in the morning 90 days out. And then you walk through the park or in with your nose buried in an app, constantly updating, trying to upgrade your ticket positions on certain rides, and you’re no longer at Disney. You’ve just spent the day using their app at an expensive show.

47:39 Oren Fanok : Yeah, that is that is, that is definitely something that’s in the marketplace right now. I will say, as of now, we are not offering app integrations on the Pegasus side. Currently, if a client already has an app and they’d like us, you know, to integrate some pieces of our business with it, we can, but we do not offer a Pegasus Park app. As of yet, we are focused on getting people in the door in the most seamless and efficient way that we can, and from there, letting your amazing attraction or experience do the talking.

48:12 Jim Beach : Yeah, I think they’ve taken the apps a little bit too far in some places like Disney? Are we pricing? Are we getting our attractions too expensive? So Disney is now $200 a day, or some days, the roller coaster that the Alpine roller coaster that my kids did think was $39 or one trip down the mountain, which took, you know, maybe five minutes to get up the mountain and 50 seconds to get down the mountain. You know, are we getting our attractions just too expensive, boring?

48:56 Oren Fanok : Yeah, you know, yeah. I’d hate to, I hate to go into all the economics of it. I’m sure there’s more qualified people than me to speak on that, but what I will say on a high level is people are excited for value. I think we’ve seen over the past five years, a lot of prices rise and a lot of customer experiences drop, and that is a very sad inverse relationship in the attraction space. Attractions are supposed to be places where people go to, you know, experience magic. We go to see amazing animals. We go to ride amazing rides. We go to, you know, amazing attractions to step away from our day to day life. So I would say in 2026 and 2027 a big trend for a lot of these attractions will be okay. We’ve raised our prices. If the prices are staying the same, how do we bring that guest experience back up to what people expect for a price like for the price point that we’re at? So in short, I think attractions that are that are poised to succeed in the next year to two years. Years are the attractions that are putting their guests first, and not just their profit margins. There’s still plenty of profit to be made. This is a very lucrative market, but we can’t forget what drives these attractions, and that is the customer, the consumer, the people that show up at your front door. And I think, over the past few years, we we may have forgotten a few pieces of what made the guest experience special. So

50:27 Jim Beach : Most of your target audience looks like it’s in the education, space, museums, zoo, aquariums, places that are designed to make you a little smarter. How does that affect your plans?

50:41 Oren Fanok : Yeah, so we started in that space, like I said, for some from some firsthand consulting work, and then we also really wanted to build into the Pegasus ticketing platform, our Pegasus promise model. We were working with these attractions, and again, we saw that they are focused on doing more than just their bottom line, they’re giving back to conservation they’re giving back to community outreach. And so what we did was we built a philanthropy model right into the Pegasus platform, so a percentage of everything that we make of Pegasus ticketing is reinvested into conservation groups and community outreach group groups. So we can do more than just drive a profit margin. So in short, we absolutely love working with these zoos, aquariums and attractions. We also have other verticals that we’re kicking off. We’re kicking off our ski resort verticals and our golf course verticals right now, and we’ll continue to add verticals as we see fit, but these are some of the areas that we’re starting with right now.

51:44 Jim Beach : Oren,

51:45 Jim Beach : What do you think of the sphere in Las Vegas? $2 billion venue, supposedly. Person in the seat next to you might not be even hearing the same things that you are. That is so sophisticated, but they’re also losing money hand over fist. Have you tried that experience yet this fear?

52:08 Oren Fanok : You know, that’s a great question, because yes, I have Jeb and I went to a conference on ticketing back in I believe it was January. We were in Las Vegas for a ticketing conference, and the one night we did head to the sphere. We saw the Wizard of Oz, and it was unbelievable. The screen is absolutely crazy. There are so many wonderful attendance at that venue. You walk in, everyone says, Hi, all the lighting, all the design, is to the nines. And the overall experience was truly, truly outstanding. So if you get the chance, I would definitely say, go see any show you can at the sphere. It is a pretty neat experience.

52:52 Jim Beach : Yes, that is my only reason to go back to Vegas right now. So that is on my list of things I want to do. It looks really fun. Oren, I hope you take over the world and best of luck. Congratulations on what you’ve already accomplished. How do we find out more? Continue to follow you online.

53:13 Oren Fanok : Absolutely. Thank you so much for having me on GM to find out more. You can go to www dot Pegasus ticketing.com you can also look me up on LinkedIn. Feel free to send me a message or an email. My LinkedIn is just Oren fan off, and my email is or in a Pegasus ticketing.com we have a monthly webinar that we host. We’ve got a newsletter that we put out, and quite a bit of materials on our website. As always, just reach out. We’re happy to talk, happy to answer any questions, and we’re really excited about what we built. Thanks so much for having me on, Jim. I hope you had a great week.

53:47 Jim Beach : You too. You were great guests, great story, and we are out of time. I hope you all have a great day. Be safe, take care and go make a million dollars. You.