14 Nov November 14, 2025 – Yes, More & Co Brett Rounsaville and Rethinking Economic Growth Dan Varroney
Brett Rounsaville – Founder & CEO of Yes, More & Co.
99.9% of people are genuinely good when you want on one, it like just renewed my faith and humanity to the nth degree.
Brett Rounsaville
Brett Rounsaville is the Founder & Chief Executive Officer of Yes, More & Co., a modern-commerce brand that brings high-quality, globally sourced products directly to consumers via mobile drop-experiences. Under his leadership, Yes, More & Co. has re-imagined the retail experience by combining surprise, simplicity and delight—delivering curated products with one text, one “YES” and one purchase step. Prior to founding Yes, More & Co., Brett built his career at the intersection of design, user experience and storytelling, most notably working as a theme-park designer and experience architect for Disney and other immersive environments. His diverse background in game-design thinking and behavioral strategy now shapes how his retail business crafts “impulse buy” moments into memorable micro-experiences. Brett is also a strategic investor and advisor at Zero Shot Fund, where he supports early-stage founders focused on innovation and culture-driven business models. Fueled by a lifelong curiosity and a personal (and public) commitment to pushing boundaries, Brett has taken unconventional paths from designing destination experiences to launching a mobile-first commerce brand. He holds a B.A. from University of California, Davis.
Dan Varroney – Author of Rethinking Economic Growth: How Small Businesses Can Help Consistently Grow the Economy
What I learned was it was small businesses, the fact that there are
33 million of them, the fact that they they are the economy.
They’re not a piece of the economy.
Dan Varroney
Dan Varroney is the President and CEO of Potomac Core, a strategic consulting firm that specializes in association transformation and industry focused strategic partnerships. He has built a successful career as an association executive, leading organizations with diverse focus, from manufacturing to high tech to finance and advocacy. His deep understanding of policy and regulatory influence on industries has shaped his approach to industry strategic partnerships. Through his own executive experience—and over a decade advising association clients—Dan has applied his data-driven strategic process to the industry and market challenges of trade associations and the domestic and multinational companies they represent. A prolific blog author, he launched and facilitates a group for leading association CEOs with a focus on industry strategic partnerships. His unique strategic planning methodology has surfaced the key elements of successful strategic partnerships in multiple industries. He is also a sought-after expert on economic performance with appearances and articles on Mornings With Maria, (workforce, industry strategic partnerships, and building strategic partnerships in the energy industry), Fox Business, FOX News, LIVE NOW FOX, CNBC, NBC Bay Area, Fox 5 DC, FOX 26 Houston, MarketWatch, Fortune and Forbes. Dan was a keynote speaker at the Leading Entrepreneurs of the World Conference on Strategic Partnership Strategies with Dan Varroney—small business and economic policy expert, keynote speaker, and founder and CEO of Potomac Core. Dan has built a successful career as an association executive, leading organizations spanning manufacturing, high tech, finance, and advocacy. With over a decade of experience advising association clients, his deep understanding of policy and regulatory influence on industries has shaped his approach to industry strategic partnerships.