07 Jul July 7, 2025 – Building a Personal Brand Ben Heath, IBM’s Salima Lin and Gun Safety Josh Horwitz
Ben Heath – Paid Ads Expert | $150M+ in Managed Ad Spend
Anything that’s done like that across the board—yes, your ads are being
automatically created and improved using the platform’s AI—but so are
your competitors’. There still has to be an element of differentiation if you
want to get good results… What makes you stand out? Is it the people
you have involved? Is it the messaging? Is it the brand story? That is still
really key as the platforms evolve.
Ben Heath
Ben Heath is one of the biggest names in the digital advertising industry, with the world’s largest Meta ads-focused YouTube channel and more than a million followers across his socials. Starting more than a decade ago, Ben has built one of the most sought-after social advertising agencies, with over 150 million dollars managed in ad spend, a 50+ person team, and thousands of clients all over the world. On weekends, Ben likes to enjoy his free time with his family, wife and two kids, dog and playing some football (soccer).
Salima Lin – Managing Partner, Strategy, M&A, Transformation, and Thought Leadership at IBM Consulting
AI won’t replace people, but those people who use AI will replace
those who don’t.
Salima Lin
Salima Lin has more than 25 years of management consulting and leadership experience in developing and executing business and operating strategies, driving transformation, developing new business models and operationalizing process improvement. During her career, she has advised numerous Fortune 500 companies, primarily in pharmaceuticals, biotechnology, diagnostics, medical devices, managed care, and healthcare delivery. Her experience spans strategy development in the Americas, with strategy and transformation across industries and domains for IBM’s consulting business globally. She has a master’s degree in health policy and administration from Harvard, and a bachelor’s degree in business administration and biology from Simon Fraser University.
Joshua Horwitz – Dana Feitler Distinguished Professor of the Practice in Gun Violence Prevention and Advocacy; Co-Director, Johns Hopkins Center for Gun Violence Solutions
Anytime that you know separating the firearm from the ammunition
might give someone that just enough reflection to save a life.
Joshua Horwitz
Joshua Horwitz, JD, is the Dana Feitler professor of the practice in gun violence prevention and advocacy at the Johns Hopkins Bloomberg School of Public Health and the co-director of the Johns Hopkins Center for Gun Violence Solutions. He works to reduce gun violence by utilizing public health research and health equity analysis to build advocacy campaigns that meet critical opportunities in the policy development process. With over 30 years of experience, Horwitz is a key leader in firearm policy development and education. He and a small group of colleagues developed the extreme risk protection order (ERPO) policy, which is now law in 21 states and the District of Columbia. As a result, he is now the principal investigator of the national Johns Hopkins ERPO Resource Center at Johns Hopkins University, a Department of Justice-funded training and technical assistance hub that provides support to states implementing extreme risk protection orders. Horwitz has also developed many policy translation reports, including the newly released “Alcohol Misuse and Gun Violence: An Evidence-Based Approach for State Policy” and the original report from the Consortium for Risk-Based Firearm Policy, “Guns, Public Health, and Mental Illness: An Evidence-Based Approach,” which identified ERPOs as a needed policy tool. He has also testified before numerous state legislatures and the US Congress. Horwitz is the co-author of Guns, Democracy and the Insurrectionist Idea, published by the University of Michigan Press in 2009. He received his BA from the University of Michigan in 1985 and his JD from The George Washington University in 1988.