12 Oct October 13, 2025 – Customer Experiences Sujay Saha, The Decision Catalyst Linda Henman and Senate Federal Credit Union Tim Anderson
Sujay Saha – Founder & President of Cortico-X
When you’re looking for your first customer, you need to go to a person who actually trusts you. It’s very much similar to how investors give money, not on ideas, but on founders.
Sujay Saha
Sujay Saha is the Founder & President of Cortico-X, a boutique experience-led Strategy & Transformation firm. With over two decades of leadership experience, Sujay has helped senior leaders across industries drive customer focus as a differentiator to sustainably grow. This is his passion. Since its founding in 2022, Sujay has quickly positioned Cortico-X as a trusted partner in experience strategy and innovation that partners with industry giants and technology trailblazers to incubate and commercialize solutions that propel digital evolution. The results speak for themselves—20 clients within two years in a rather unfavorable economy! Before incubating Cortico-X, Sujay was a Partner at PricewaterhouseCoopers (PwC) – a Big Four consulting firm. As a leader in PwC’s Silicon Valley office, he helped many of the world’s top brands leverage experience as a growth engine and competitive differentiator. A self-described ‘experience activist,’ Sujay is fervently committed to a human-centric approach to business. His career is a testament to his belief that profound customer and employee experiences are the bedrock of sustainable and profitable business models. Sujay has formulated and extensively published inspiring concepts, such as Return On Experience (ROX). He is now channeling his expertise into writing a book that explores innovative strategies for businesses to deliver exceptional experiences that are socially responsible and beneficial to all stakeholders. Sujay’s unwavering dedication to enhancing how businesses interact within their ecosystems inspires those around him, positioning him as an inspirational leader within the Cortico-X family, our clients, and beyond
Linda Henman – Owner of Henman Performance Group
If you discipline yourself to appoint a devil’s advocate, and it should be different every meeting, to ask me why five times, that forces me to get to the core of the problem instead of being distracted by the trivial many. I want to zero in on the critical few.
Dr. Linda Henman
Dr. Linda Henman, the Decision Catalyst ®, is one of those rare experts who advises, speaks, writes, and coaches. As the founder of Henman Performance Group, a leadership consulting firm located in St. Louis, MO, Linda helps C-suite leaders make decisions that they must get right and can’t afford to get wrong. In more than 40 years, none of her projects has failed. Some of her clients include leaders in organizations like Avon, Emerson Electric, Estee Lauder, Kraft, and Tyson Foods. Linda first studied decision-making while working on her Ph.D. in 1994. She conducted long-term original research on138 American POWs (including John McCain) who had survived five or more years of brutal imprisonment. The study, under the direction of the U. S. Navy, uncovered the pivotal decisions the POWs made to stay resilient – decisions about their beliefs, identity, and life’s purpose. These research findings have guided Linda’s work with executives ever since. Today, Linda works predominately with business owners and those in the c-suite to help them make decisions on issues like increasing profitability, mergers & acquisitions, and succession planning. (In fact, Linda was one of eight succession planning experts who worked with John Tyson after his company’s acquisition of International Beef Products – one of the most successful acquisitions of the 21st Century.)
Timothy L. Anderson, MBA – President & CEO of United States Senate Federal Credit Union
We just believe that credit unions, especially here at the United States Senate Federal Credit Union, are here to improve the livelihood of those who are most economically challenged, and we do that through the United States Senate Foundation.
Tim Anderson
Timothy L. Anderson has a long history with USSFCU, serving as the EVP and Chief Retail Officer before assuming the role of President and CEO in 2019. He served on the USSFCU Board of Directors for over fifteen years in various capacities, including as Chairman of the Board. He began his career with USSFCU as the Branch Manager of the flagship Hart Senate location. Tim possesses over 30 years of senior executive and management experience at large banks and credit unions. He was the CEO of a local credit union in Washington, DC; a position he held for eight years before becoming EVP at USSFCU. Other positions include VP and COO at American Spirit Federal Credit Union; VP and COO at the Treasury Department Federal Credit Union; VP of Operations at Equitable and Independence Banks; and Assistant VP and Financial Center Manager at BB&T and M&T banks in the Washington, DC area. Tim has expansive professional experience. He is an Engagement Advisory Member at the Credit Union National Association (CUNA), and a member of the Board of Directors for the Maryland & DC Credit Union Association (MDDCCUA). He serves as a member of the Board of Directors and past Chairman of the African American Credit Union Coalition (AACUC). He is past Chairman of USSFCU’s wholly-owned CUSO, Credit Union Strategic Services, which focuses on business loan participations. Tim received his M.B.A. from the University of Maryland, University College, and serves this institution as an Adjunct Professor in the Finance and Economics Department.