23 Feb February 23, 2026 – Disney Lessons Vance Morris, Superperformers George Pesansky and Fly to Moon Fabiana Neves
Vance Morris – Former Area Food & Beverage Manager at Walt Disney World and President & Chief Experience Officer of Deliver Service Now institute
Your marketing is designed to do two things, attract the people
you want and repel the people you don’t want.
Vance Morris
Vance Morris is a customer experience strategist, entrepreneur, speaker, and the President and Chief Experience Officer of the Deliver Service Now Institute. He is widely recognized for helping businesses transform ordinary transactions into extraordinary customer experiences that drive loyalty, referrals, and long-term profitability. Vance spent more than a decade as a senior leader at Walt Disney World, where he served as an Area Food and Beverage Manager and helped oversee operations in one of the world’s most respected service organizations. During his time with Disney, he learned firsthand the systems and operational discipline behind creating memorable guest experiences, building customer loyalty, and delivering consistent service excellence at scale. Following his Disney career, Vance became an entrepreneur and successfully built and operated multiple home service businesses. Drawing on his Disney experience and real-world ownership perspective, he founded the Deliver Service Now Institute in 2013 to help business owners escape price competition and instead compete on customer experience and perceived value. Through his proprietary XPerience Service System, he has helped more than 1,100 businesses improve customer retention, increase profitability, and create lasting client relationships. Today, Vance works with entrepreneurs, service professionals, and organizations across industries through consulting, coaching, speaking, and immersive training programs. His work focuses on helping companies create customers for life by delivering intentional, memorable experiences at every stage of the customer journey. Vance Morris is considered one of the leading voices in applying Disney-style service principles to small and mid-sized businesses, showing owners how to turn service into a competitive advantage and a powerful driver of growth.
George Pesansky – Forbes Councils Contributor at Forbes Coaches Council and Author of Superperformance: 8 Strategies to Reach Full Potential for Yourself, Your Team, and Your Organization
When we become the managers of our own improvement factory, we
can really hold ourselves to a whole different level of accountability.
George Pesansky
George Pesansky is an operational excellence expert, executive coach, author, and performance strategist with more than three decades of experience helping individuals and organizations achieve consistent, high-level results. He is widely recognized for his work in leadership development, process improvement, and building repeatable systems that enable sustainable peak performance. Throughout his career, George has worked extensively with Fortune 500 organizations, developing innovative methodologies that streamline operations, eliminate ambiguity, and create cultures of clarity and accountability. He has trained and supported more than 10,000 professionals in Six Sigma, Lean, and World Class Manufacturing principles, helping organizations improve efficiency, strengthen leadership capability, and drive measurable business outcomes. George is also the founder of Capacity2Care, a nonprofit organization dedicated to helping high-performing professionals contribute their expertise to charitable organizations, creating meaningful operational and social impact. In addition to his coaching and consulting work, he is the author of Superperformance, a book that teaches leaders and professionals how to identify, replicate, and sustain their highest levels of performance by turning best practices into standard practices. Today, George works with executives, teams, and organizations around the world through coaching, speaking, and training programs, helping them unlock potential, improve performance, and build systems that produce consistent, long-term success.
Fabiana Neves – CEO of Castrol Americas
There is a lot going on, on joining forces of the private sector,
the government, the industry, universities, right? So to look
after ways of sustainable human presence in the moon.
Fabiana Neves
Fabiana Neves is the President and CEO of Castrol Americas, part of the bp group, where she leads one of the world’s most recognized lubricant businesses across North and South America. In this role, she is responsible for driving business growth, strengthening Castrol’s market leadership, and advancing innovation across automotive, industrial, and energy sectors. Fabiana brings more than two decades of leadership experience within Castrol and bp, having held senior roles across marketing, business development, and general management. Her career includes positions such as Vice President of Business Development and Integration for Latin America at bp, as well as multiple leadership roles at Castrol, including General Manager, industrial marketing leader, and regional commercial executive. Through these roles, she has led strategic initiatives focused on brand growth, customer engagement, and commercial performance across global and regional markets. Prior to becoming CEO of Castrol Americas, Fabiana served as Vice President for Castrol Americas, where she helped lead major brand initiatives and partnerships, while supporting Castrol’s mission to develop high-performance lubricants and advanced technologies for demanding environments, including space and next-generation mobility applications. Known for her strategic leadership and deep expertise in global energy and lubricant markets, Fabiana has built a reputation for driving transformation, strengthening customer relationships, and leading high-performing teams. Today, she continues to guide Castrol Americas through a period of innovation and growth, helping shape the future of mobility, industrial performance, and energy solutions.