02 Dec December 3, 2025 – AI SEO Dave Burnett and 6000 Interviews Adam Torres
Dave Burnett – Author, Columnist, Speaker & CEO at AOK Marketing
To get found in AI, honestly, is to do cool things, talk about the cool things you’ve done, and then do more cool things, enough for the fact that other people start talking about the cool stuff you’re doing.
Dave Burnett
Dave Burnett is a seasoned author, columnist, speaker, and the founder and CEO of AOK Marketing, a conversion-focused digital marketing agency. His entrepreneurial journey spans more than 25 years, during which he built and scaled successful businesses, including PromotionalProducts.com, another venture that established his reputation for bold, creative online marketing. At AOK Marketing, Dave leads a team that helps clients drive growth through SEO, Google Ads, paid social media ads, and conversion-rate optimization. He writes regularly for the company blog, sharing insights on topics such as content strategy, marketing funnels, and the evolving role of AI, helping founders, consultants, and agencies with practical guidance on sustainable growth. Beyond his agency work, Dave is a sought-after speaker and columnist. He has spoken at industry conferences and trained marketers on leveraging artificial intelligence and digital marketing to stay ahead in a shifting landscape. Dave’s story is also one of resilience and adaptability. Over the years he has weathered major disruptions, from economic downturns to industry shifts, but always managed to evolve, stay curious, and lead with a long-term vision for business.
Adam Torres – Founder of MissionMatters.com
If somebody is listening to this and they think that their true value
in this business and in this game is just how many downloads they
have, they’re completely missing the boat.
Adam Torres
Adam Torres is the co-founder and host of Mission Matters Media and the face of the podcast Mission Matters. He began his career in finance and business advisory but gradually felt drawn to entrepreneurship and storytelling. Through Mission Matters, Adam has built a global media platform that includes podcasting, publishing, and content production, aimed at amplifying the voices of entrepreneurs, executives, experts and creators. Although he was initially skeptical about podcasting, Adam launched his first show nearly nine years ago with minimal equipment. Over the years his authenticity, curiosity, and commitment to honest conversation helped him conduct thousands of interviews, covering leaders across industries, and build a respected platform recognized among the top podcasts globally. Beyond hosting and producing, Adam leverages his background in finance, entrepreneurship and publishing to guide his media agency toward helping others share their stories, build personal brand presence, and create meaningful impact through content.