14 Oct October 14, 2022 – Fixing Amazon Lesley Hensell, Creator Entrepreneurship Lena Katz and IBM Cloud Jason McGee
Lesley Hensell – Co-Founder of Riverbend Consulting
Lesley Hensell oversees the client services team for Riverbend Consulting, which solves problems for Amazon sellers and vendors. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.
Lena Katz – Content and Creator Strategy Director at Ampersand
Lena Katz joined Ampersand as an execution specialist and creator strategist who can advise on TikTok strategy or support campaigns in extending across other platforms or all other media channels including OTA, print OOH and experiential. Additionally, with 12 years of experience in all areas of influencer marketing, Katz started as a lifestyle journalist and content strategist working for brands such as Sony, Yahoo, USA Today, and Zagat. She sees the TikTok creators of today as the future of publishing, brand storytelling, and entertainment.
Jason McGee – GM and CTO of the IBM Cloud Platform
Jason McGee is an IBM Fellow and Cloud CTO focused on building strong and enduring technology that benefits clients, partners and IBM. As an IBM Fellow, Jason belongs to a handful of its top technologists, that IBM honors each year as its best and brightest who have helped to establish and maintain its reputation as the world’s most responsible – and dependable – steward of technology. As General Manager of IBM’s Public Cloud Platform, Jason is responsible for the technology development, business strategy, architecture, and successful delivery with clients of IBM’s multi-billion-dollar Cloud franchise. With an IBM career that spans 25 years, Jason has held a variety of global, leadership roles and is a known and sought-after technical leader and international keynote speaker, with the ability to explain, understand, and address complex client needs with ease.