18 May May 18, 2022 – B2B Marketing Paul Cash, Age of Consciousness Dr. William Halal and IBM AI Seth Dobrin
Paul Cash – Founder of Rooster Punk and Author of Humanizing B2B: The new truth in marketing that will transform your brand and your sales
We have all drank the Simon Sinek Kool-Aid around purpose. This is
now the era where purpose is actions. So, what are you doing to make
that purpose matter on the ground level?
In the past 20 years, Paul Cash has successfully founded the fastest growing marketing agency in the UK*, written a book (working on his 2nd), developed the 13 stories approach to B2B marketing, won over 30+ industry awards and been recognized as one of the Top 20 most influential B2B marketers. In 2013, following the sale and exit of his previous company he set up Rooster Punk. In just 5 years, he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers brands like Funding Circle, Crowdcube, Microsoft, HP, Samsung, Cisco, KPMG, Sage Pay and many others. Paul regularly speaks at industry events (B2B Ignite), delivers keynote sessions (B2B Marketing conference) as well as runs storytelling workshops and acts as a guest speaker at global marketing events and offsites.
Dr. William Halal – Founder of TechCast, Professor Emeritus and Author of Beyond Knowledge: How Technology Is Driving an Age of Consciousness
Our study shows we are moving beyond the Age of Knowledge.
Most decision are made on the basis of emotions, values and
beliefs. This is just the beginning of this new Era of Consciousness.
It changes everything!
Dr. William Halal is Professor Emeritus at George Washington University, Washington, DC, with degrees from Purdue and UC Berkeley. Prof. Halal has published 7 books and hundreds of articles, consults to corporations and governments, and is a frequent speaker, once substituting for Peter Drucker. Bill also served as a major in the US Air Force, an aerospace engineer on the Apollo Program and a business manager in Silicon Valley. He received the 1977 Mitchell Prize ($10,000) for his article “Beyond the Profit-Motive,” and another article, “Through the MegaCrisis,” was awarded Outstanding Paper of 2013. He was cited by the Encyclopedia of the Future as one of the top 100 futurists in the world.
Seth Dobrin – IBM Chief AI Officer on the Global AI Adoption Index 2022
We just released the Global AI Adoption Index for 2022. We are
seeing that more than a third of global companies are beginning
to adopt AI.
Dr. Seth Dobrin is Global Chief AI Officer at IBM and leads the corporate AI Strategy. In his role, Seth is responsible for connecting AI development with a systemic creation of business value via design-driven strategy and AI-enabled operational execution. Today, AI is already changing the way businesses operate in fundamental ways, by helping companies address labor and skills shortages, automate repetitive processes and even, increasingly, by helping them reduce their environmental impact and become more sustainable. Launched this month, new data from IBM’s Global AI Adoption Index 2022 report found more than a third of companies are now using AI in their businesses, and as AI continues to become more developed, accessible, and easier to implement, growth is poised to accelerate even more. Organizations are applying AI in a wide variety of use cases today, with the most advanced adoption happening in areas like IT operations, security and threat detection, business process automation and customer care.