18 Jun June 18, 2021 – Content The Tilt Joe Pulizzi and New LinkedIn Anthony Blatner
Joe Pulizzi – Author, podcaster, marketing speaker & entrepreneur
Concerning content marketing, the two reasons people fail is first
they don’t deliver consistently and second, they must have a content
tilt, a point of differentiation.
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. Joe’s latest version of Content Inc. will be released May, 2021. He has founded four companies including digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
Anthony Blatner – Advertising Director
The new ios 14 changes by Apple will limit tracking so lots of online
marketing methods are going to change. Tracking the user journey
will not be available.
Anthony Blatner is one of the top LinkedIn ads experts in the industry and the Founder of the advertising agency Modern Media. After working with 100s of Software Products, SaaS Platforms, and Professional Services, Anthony has developed a modern lead generation framework that is signing up dozens of qualified B2B leads each month, for each client. As a previous tech founder and ex-IBMer, Anthony has seen a lot of companies have explosive growth with good technology and good marketing, while others fail without effective marketing. In 2016, Anthony started Modern Media to help those companies unlock their B2B marketing potential. He helps businesses reach their potential using LinkedIn Ads and to date, he has managed over $5M in ad-spend and has helped generate over 150,000 new sales opportunities for his clients. By blending his experience in marketing and software, Anthony is able to help businesses reach high-level decision makers at scale using LinkedIn Ads and technology.