02 Jun June 2, 2021 – Online Soap Queen Sallie Austin Gonzales and Passport Branding Jeremy Creighton
Sallie Austin Gonzales – CEO of SallyAnder Online Soap and Accessories
My whole family was really dedicated to the
growth and success of my parents
dream, and their lives work.
Naturally Sallie’s earliest memories were of soap and the scent of essential oils. Her parents, Gary and Karen Austin, established SallyeAnder in 1982. One of 4 children, Sallie was raised in a household that was not only home to a thriving young family, but also to a bustling handmade soap workshop. All the while she was growing up, she was learning at first hand an intricate business from the ground up. Throughout college Sallie kept one foot in the company, flying home to help her mother at a trade show, or spending time on the phone to hear out her father’s new product ideas. So when her family reached out for help at a crossroads in the company’s journey, she didn’t hesitate, but headed home and jumped in. The support of her husband, her parents and her faith gave her the strength to do big things, and she purchased the company from her parents and began to draw the many threads of her life together. She found the perfect property in the up-and-coming Hudson River Valley town of Beacon, NY, where she and her family set up a new factory. Sallie leads a company with 10 employees, plus her parents. You can still find Gary creating innovative products and her mom still leading the sales front.
Jeremy Creighton – Co-Founder of Passport Brand Design
Product + Consumer = Purpose
What is your brand’s product offer, what is your consumers’
need? That helps you get to brand positioning.
Jeremy Creighton is an international branding specialist with over 20 years of experience. He has worked with some of the world’s most successful brands across America, Europe, Asia, Australia and New Zealand. It is unlikely that you haven’t experienced or bought something that he has worked on. Jeremy took his global experience and unique approach to brand strategy and design to create a company driven by the single-minded idea that the brand must come before product or service. It was then that Passport was born. Over the last 12 years, Passport has become recognized as one of the leading privately held international branding agencies, working with clients such as Coca-Cola, Nestle, Melbourne Football Club, Fosters, Kraft, Cadbury, Gillette, BP and Coles. Jeremy also started a Coffee brewing company, a CBD company and a local beer brewery!