05 May May 5, 2021 – Corporate Branding Expert Kyle Duford and Self Regulation Dr. Stuart Shanker
Kyle Duford – ECD/Agency Director at The Brand Leader
A brand is an emotional connection between you and your customer.
A former magazine editor-turned-digital maestro, Kyle has also written for Outside, Men’s Health, Men’s Journal, VeloNews. He is obsessed with all-things online. As an expert in onsite optimization, email marketing, and digital brand growth, Kyle has successfully grown the online divisions of many well known brands, most recently surging online sales for Dr. Martens by increasing the web channel 38% year-over-year, doubling Speck Products’ online sales within 18 months, and establishing many lifestyle brands in the marketplace, from OOBE Brand to Ariat, KEEN Footwear to Xterra Wetsuits. He’s also re-platformed many websites to be industry-leading sites, such as Chrome Industries, Hlaska, Nau, and more — even earning an Honoree Webby Award in the process for Best Practices along the way for Speck. His ability to massage the work of copywriters and art directors into a cohesive style and tone, and then mix it with the right audience and add a dash of sales is why Entrepreneur magazine once said of him, made a career of growing online sales.
Having this varied background, combined with his digital, branding, and e-commerce acumen, lends itself to why clients love having Kyle’s head on their brands. From brand strategy and growth to awareness, engagement, and conversions to sales, there’s not much he hasn’t seen and helped brands achieve. The biggest reason we love having him around? His success at growing brands over two decades is surpassed only by his track record of making those around him better, teaching and growing people, and building successful culture. Kyle’s always been a “player/coach”. As a vision and strategy guy, Kyle aids in big picture thinking — he will literally dream about client’s brands—coming up with campaigns, strategy, and business plans to help them think bigger.
Dr. Stuart Shanker – Founder / CEO of The MEHRIT Centre
We have extraordinary capacity to turn our
Dr. Stuart Shanker (D.Phil) is a Distinguished Research Professor Emeritus of Philosophy and Psychology at York University, the CEO of The MEHRIT Centre, Ltd., and founder and Scientific Director of Self-Reg Global Inc. One of his many books, “Calm, Alert and Learning: Classroom Strategies for Self-Regulation (2012)”, is a top-selling educational publication in Canada., Self-Reg: How to Help Your Child (and You) Break the Stress Cycle and Successfully Engage With Life (2016),has garnered enthusiastic reviews and media attention throughout North America and has also been published in the UK, the US, Poland, Germany, South Korea, China, The Netherlands, and The Czech Republic. His latest books are Self-Reg Schools: A Handbook for Educators (2019) and Reframed: Self-Reg for a Just Society (2020). He is former president of the Council of Early Child Development and the Council of Human Development.
Over the past decade, Dr. Shanker has served as an advisor on early child development to government organizations across Canada and the United States, and in countries around the world. During this period, he became increasingly interested in the impact of excessive stress on child development and behaviour. Dr. Shanker’s five-step Self-Reg model, The Shanker Method®, is a powerful process for understanding and managing stress in children, youth and adults. In 2012 Dr. Shanker founded The MEHRIT Centre as a Self-Reg learning and information centre. Dr. Shanker commits considerable time to bringing the research and science of Self-Reg to parents, early childhood educators, teachers, educational leaders, health practitioners and communities through presentations, master classes, online courses, webinars, publications, social media and blogs.