08 Dec December 8, 2020 – Fire Your Publicist Ed Zitron and Effortless Life Courtney Elmer
To be a genuinely good publicist, you have to have domain
expertise, and that’s incredibly rare!
Ed Zitron is the Founder and CEO of EZPR, an industry-leading Media Relations company focusing on consumer tech startups. With a global network of reporter relationships, EZPR has launched products and services from multi-billion dollar companies to tiny startups, gaining them national and global exposure. With over 12 years of PR experience, Ed was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. He has been published by Forbes, The Wall Street Journal, Eurogamer, PC Gamer, and PC Zone. Ed is also the CEO and Editor-in-Chief for The Future Buzz; which has become one of the most popular blogs on the web about digital marketing and PR strategies. Ed is a two-time bestselling author of This Is How You Pitch: How To Kick Ass In Your First Years of PR, and the follow-up, Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous.
Courtney Elmer – Founder of The EffortLESS Life® Method
I like to look at fear as fuel. Fear, as an indicator, can guide
you when there is mindset work to be done.
Courtney Elmer is a Business Strategist and Stress Expert who helps entrepreneurs scale to profitability without burning out. After a fast-paced career and overcoming cancer at the age of 25, Courtney realized that life’s too short to waste any time feeling stressed, overwhelmed, and overworked. As the Creator and Founder of The EffortLESS System, Courtney specializes in showing busy women how to ditch the overwhelm, create order out of life’s chaos, and find their inner peace. Through signature digital programs, live workshops, and weekend mastermind retreats, she guides entrepreneurs to become the EffortLESS CEO™ their business needs, so they can generate consistent revenue, unlock their full potential, and create a bigger impact without burning out. Courtney also hosts the EffortLESS Life® Podcast, which is ranked globally among the top 500 shows in Business and Education, and aims to bust the myth that hard work and hustle are necessary for success.