21 Oct October 21, 2020 – Un-ignorable Peter Levitan and Local Digital Krista Mashore
Peter Levitan – 3 Exit Ad Guru
Its important that people have messaging that is un-ignorable!
Peter Levitan brings years of experience to his work as an agency consultant and CEO coach. During his 16 years at Saatchi & Saatchi Advertising Worldwide, he ran business development across Europe and the US, was EVP Management Director in London and New York, and was GM of the Minneapolis office. In 1995, Peter discovered early-stage digital marketing and left the agency to invent the online newspaper industry for Conde Nast. The Newspaper Association of America named Peter its New Media Pioneer. In 2000, Peter founded the startup ActiveBuddy and raised $30 million, eventually selling the intelligent agency bot technology to Microsoft. Peter bought the Oregon-based ad agency Citrus in 2002 and under Peter’s leadership, Citrus delivered advertising for clients including Nike, Harrah’s Casinos, and Legalzoom. Peter sold Citrus in 2014, making it one of the three agencies he has successfully bought and sold. Peter now uses his vast experience to counsel advertising, digital, and PR agencies across the globe. He blogs about business development with an average of 65,000 views per year, hosts the Advertising Stories podcast, and authored the book The Levitan Pitch: Buy This Book. Win More Pitches.
Krista Mashore – Real Estate Coach and Author
Research has shown that non-produced content gets more
engagement than produced content. So many people are
waiting to be perfect and never start.
Motivational speaker and three time best-selling author Krista Mashore teaches local businesses, professionals, service providers and entrepreneurs how to use digital marketing, social media and video to attract clients and stop chasing them. After building up her own coaching company from zero to 7.4 million in 25 months, she is known as the Digital Marketing Queen. Krista now coaches and trains people throughout the U.S. on cutting edge digital marketing strategies. Also, how using video can help people to quickly become a go-to authority in their industry. Mashore’s new book, The Ultimate Digital Marketing Playbook For Dominating Your Local Area, guides the reader to go to authority by offering value to the community and being an information source for anything their business or community related through social media and video to get the message out.