February 7, 2020 – Billion Dollar Brands Larry Ingrassia, Hollywood HerStory and SAT Priscilla Rodriguez

Barbara Bridges and Jill Tietjen

February 7, 2020 – Billion Dollar Brands Larry Ingrassia, Hollywood HerStory and SAT Priscilla Rodriguez


 
 
Larry Ingrassia – Former Business and Economics Editor at the New York Times – Author of Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors are Remaking What We Buy

Facebook has something called ‘look alike audience.’ You can search
for people LIKE the people that bought your product.

Larry Ingrassia

Larry Ingrassia

Larry Ingrassia is an award-winning business journalist who has worked as a senior editor at the New York Times, Wall Street Journal and Los Angeles Times. In his decades-long newspaper career, journalists working for him won five Pulitzer Prizes – for national reporting, explanatory reporting, international reporting and commentary – as well as Polk, Loeb and other awards. He was honored with the Minard editor award by the Gerald Loeb Awards for directing coverage of causes of the financial market meltdown in the fall of 2008; that coverage was a finalist for a Pulitzer Prize in the public service category. The Society of American Business Editors and Writers gave him its distinguished achievement award in 2017. His first book, Billion Dollar Brand Club, tells the story of an unlikely band of Davids – Dollar Shave Club and Harry’s, Casper and Tuft & Needle, Warby Parker and Hubble, ThirdLove and eSalon, and countless others – that have taken on corporate Goliaths, and succeeded against the odds. It examines the many ways technology has leveled the playing field, in marketing, manufacturing and distribution, and enabled these upstarts to challenge long-dominant companies.

 
 
Barbara Bridges and Jill Tietjen – Authors of Hollywood Her Story: An Illustrated History of Women and the Movies

Barbara Bridges and Jill Tietjen

Barbara Bridges and Jill Tietjen

Jill S. Tietjen, P.E. is an author, speaker, and electrical engineer. She is the co-author of Her Story: A Timeline of the Women Who Changed America, which received the Daughters of the American Revolution History Award Medal. Jill has conducted research into historical women around the world for the past thirty years and speaks around the country about women’s contributions to history. One of the top historians on women across all fields of endeavor in the U.S., she works to bring more visibility to women through her continual nominations of historical and living women for national, state and local awards. Her nominees have been successfully inducted into the National Women’s Hall of Fame, the National Inventor’s Hall of Fame, and a number of state women’s halls of fame. Jill is often profiled and quoted in the media, and her articles have been printed in a wide variety of publications. She has received numerous awards and has been inducted into the Colorado Women’s Hall of Fame.

Barbara Bridges has spent much of her life as an entrepreneur and businesswoman. In 2006, she founded Women+Film, a program in partnership with the Denver Film Society, where she has been bringing audiences together with films, by and about women, that ignite discussions around global issues facing women today. With the annual Women+Film Festival, a section of movies in the Denver Film Festival and movie screenings throughout the year, it is a popular film program that not only entertains but educates and inspires as well. Barbara speaks to various groups about the role of women in the movies and has been involved with various film festivals. The Denver Post named her one of Colorado’s Top Thinkers in Arts and Culture. Barbara has served on the boards of several women’s organizations, both locally and nationally, and has received numerous awards as a result.

 
 
Priscilla Rodriguez – Vice President of College Readiness Assessments at The College Board

Priscilla Rodriguez

Priscilla Rodriguez

Priscilla Rodriguez is the vice president of College Readiness Assessments at the College Board, where she leads the organization’s programs and services related to the SAT Suite of Assessments, including the SAT and PSAT-related assessments. She previously spearheaded the development of the College Board Opportunity Scholarships program. Prior to joining the College Board, Priscilla was an SVP at the Poses Family Foundation, where she led the Webby-winning resource for parents of children with learning and attention issues, Understood.org. Priscilla is a graduate of the University of Virginia and Harvard Business School.