06 Nov November 6, 2019 – Her Name Is Awesome Alexandra Watkins and Chief People Officer Todd Davis
Alexandra Watkins – Founder of Eat My Words and Author of Hello, My Name Is Awesome: How to Create Brand Names That Stick
Your name should make people smile instead of scratch their head.
All of those crazy domain names are what I call ‘head scratchers’
because nobody knows what they mean, it’s hard to pronounce them
and they do look like the result of a drunken Scrabble game.
Alexandra Watkins is the founder of naming firm Eat My Words. Alexandra is a recognized expert on brand names with buzz. She is frequently quoted in the press and has been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces. Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon after, she broke into the business by talking her way into branding powerhouse Landor via a Match.com date. With her fresh, unconventional naming style, Alexandra soon became a go-to resource for countless branding and naming firms around the country, and Landor sent her enough business to open her own firm. Since then, she’s generated thousands of names for snacks, software, sunscreen, social networking sites, sportswear, shoes, sugar scrubs, serums, and seafood. (And that’s just the S’s!) She’s also named lots of things that make people fat and drunk including a nationally recognized bacon cheeseburger (which, ironically, must remain nameless). Prior to Eat My Words, Alexandra was an advertising copywriter working at leading ad agencies up and down the West Coast, including five years at Ogilvy and Mather, where she helped launch Microsoft Windows and learned the language of Geek Speak. In the mid-nineties she jumped on the dot-com gravy train, and rode it until it crashed in her SOMA backyard. Alexandra took the money and ran, spending a year in Australia, New Zealand, Bali and Fiji. Upon her return, she discovered her passion for naming things and soon after started Eat My Words.
Todd Davis – Chief People Officer at FranklinCovey and Co-Author of Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team
Managers default to telling the team how to do it. Instead of saying, ‘Wait a minute, I hired a bunch of creative people here. You know why we are doing what we are doing; you know what we need to do. Let’s let you all decide, together with me, how we are going to do it.’
Todd Davis is FranklinCovey’s chief people officer and the bestselling author of ‘Get Better: 15 Proven Practices to Build Effective Relationships at Work.’ Todd has over thirty years of experience in human resources, talent development, executive recruiting, sales, and marketing. He has been with FranklinCovey for more than two decades, and is currently responsible for employees in over 40 offices reaching 160 countries. Todd led the development of many of FranklinCovey’s core offerings and world renowned content. He has delivered keynote addresses at leading conferences such as the World Business Forum, the Chief Learning Officer Symposium, the Association for Talent Development, and HR.com’s LEAD Conference. As a respected global thought leader, Todd has been featured in Inc., Fast Company, Harvard Business Review, and Thrive Global. He has served on HR.com’s advisory board for the Institute of Human Resources, and is a member of the Association for Talent Development and the Society for Resource Management.