04 May May 6, 2019 – Content Marketing Marc Guberti, Broke Millennial Erin Lowry and Wolf System Jarrod Castillo
If you are creating content, like any business should, use that to
grow your business. The tools are the same. Create content, get
people on your email list, and have a funnel.
Marc Guberti is an entrepreneur, digital marketing expert, and author. Marc publishes multiple blog posts every day on his digital marketing blog and tweets every 15 minutes to over 400,000 Twitter followers. He is a social media influencer who helps people grow their online businesses. He wrote and published 19 books on digital marketing and productivity before turning 20. He strives to improve in all areas of life, and to help others do the same through his podcast Breakthrough Success. His latest book, Content Marketing Secrets, will teach you how to create, promote, and optimize your content for growth and revenue. He has several training courses available that focus on digital marketing, productivity, mindset, and other topics. He has published 24 training courses on Udemy and hosts some training courses off Udemy which focus on content marketing and hosting your own virtual summit. He hosted the Content Marketing Success Summit and Productivity Virtual Summit in 2017.
Erin Lowry – Broke Millennial
You need to know how much money you need to retire at 55.
Erin Lowry is the author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together and Broke Millennial Takes on Investing: A Beginner’s Guide to Leveling Up Your Money. Her first book was named by MarketWatch as one of the best money books of 2017 and her style is often described as refreshing and conversational. Erin has appeared on CBS Sunday Morning, CNBC and Fox & Friends. She has written for Fast Company, Cosmopolitan, and Refinery29, and regularly speaks at universities and conferences around the country. Erin spent most of her childhood living in Asia, but has now settled in New York City.
Jarrod Castillo – Coach, Mentor, and Speaker for Youth Success and Empowerment at Wolf Castillo Coaching
Take one step, whatever that step is.
Jarrod Castillo is a youth life coach and developer of the WOLF system of personal growth. As a high schooler and college student, he spent time participating in school, sports, volunteering, and part-time jobs, leading him to graduate from both debt free. But his college years were laced with some of the most difficult experiences of his life. In 2016, while working and studying a combined 60-70 hours per week, he sustained a debilitating car accident and suffered the loss of a dear friend. Thanks to subsequent mental health issues, countless hours of personal development, reading, online education, workshops, seminars, meditation, and guidance from coaches and mentors were necessary for him to transcend the difficulties in his life. He utilizes his education and experiences to provide other youths with support and encouragement to put them on the fast track to success, fulfillment, and achievement.
People use social networks in different ways. They’re on them for different lengths of time. For Twitter, people aren’t bingeing through tweets the same way you would be bingeing on YouTube, or scrolling through Instagram. A lot of people on Twitter stay on there for less than 20 minutes at a time. If I send out a tweet at 4:15, and someone logs in at 4:16, or 4:17, my tweets are buried deep into their pile of other tweets that they’re getting on their feeds. By sending out a tweet every 15 minutes, I increase chances of one of my tweets appearing on my followers’ timelines.
I have a cycle that’s anywhere from three to seven days depending on which one I’m using. The idea behind this is, if I had to actually write tweets at that pace every day, that’d probably be the only thing I was doing, and that would not be as good of an ROI as just going through a cycle of evergreen content.
Hootsuite is my go-to platform. I am one of their ambassadors. I love the platform. It’s definitely the easiest one to get into. They have a free one that does a lot of the stuff; their Pro is not that expensive compared to other options. Hootsuite definitely one of the best ones out there.
Hootsuite lets you use the at symbol and the Twitter handle of a person that you are tweeting about. If you set the post so that it’s going on all three social networks, you schedule that, and then you go back to each individual post.
I go for at least one new video per day. Same thing with blog posts, because I mainly take the video and repurpose that into a blog post. By repurposing my content, I definitely get to expand a lot more. I’m going for at least one new piece of content every day. That doesn’t even include the repurposing part of it, because I host Breakthrough Success by podcast three episodes per week. A new podcast I’m launching in May has two episodes per week. Right there’s five new pieces of content each week. I think if you interview people, that’s the easiest way to create more content with a lot of value.
Each show ranges from 30 to 45 minutes. There are two different ways to turn that into video. One of them, you can use a tool called repurpose.io, which automatically turns your audio podcast episodes into videos that get put on YouTube. That’s a really useful tool. It also works for Facebook Live, which is how I use it. The other way is to record the podcast episode as a video. You put your mp3 file into Lipson, that’s another service, and then you put the mp4 of your video into something like YouTube.
I usually record the video through zoom. Blogs are around 1000 words for most posts. If I’m doing a repurpose of a video, it’ll usually be closer to 200 to 300 words, because I want to have more people watch the video.
Not too many exciting things were happening at four. But I did do a lot of writing. I don’t like writing when it’s, “You have to write about this.” I like the creative approach. So I would sometimes write for fun at a creative level. And that’s pretty much all. I did some other stuff. I started blogging at 11. I’ve had a lot of opportunities to be creative, and reach a lot of people, until it expanded into what it is today.
I went to all elementary, middle school, high school, and college now, but my mom did give a lot of summer homework from kindergarten to the fifth grade.
In high school, I was more of a straight A student. In college, it’s a little different. One of the big differences for me is that in high school, getting good grades meant getting into a better college, and being in a better position for scholarship. The idea about getting good grades in college is the better grades you get, the better your job application looks. I don’t have that same kind of incentive, since I’m already into what I do want to do for the rest of my life. I do have a GPA. That’s definitely over three. But from the entrepreneurial context, it’s not a question that I’m going to get a lot. It’s not going to be like, “I want to speak at your event.” “Do you have 3.0?” That’s the difference.
I definitely see myself doing the content forever. Based on the schedule that I put myself on now, by the time I graduate, I could definitely explore other things. I’ve had an eye out for real estate for a while. And when I graduate, that is something I could explore on a lot deeper level. So I definitely have my eye on a few different things. I’m mainly focused on the content, and the whole influencer status, but I’m always looking for other avenues as well, just to have more adventures, and boost my revenue streams.
There’s that instance where you’re learning how to be a best seller from an author who’s never been a best seller. My thoughts on that are, the person who has the right level of expertise can help any business. If you are creating content, like any business should be creating content, and using that to grow a business, I feel like all the tools and basic foundation are the same. Create content, get people on your email list, have a funnel, and you have some of those basics down. You know how to do those few basics very well, and that’s going to apply to better help different businesses, even if they aren’t specifically in content marketing. Maybe they’re more into, fashion or design or some other niche that isn’t content marketing, but they are using the same content marketing tools and other things like that to get sales, if they go that route.
I understand how someone could, just because they are good content marketer for their business, want to make sure it can translate. That’s just something that you gotta keep your eye on, do your due diligence. Some people can do it very well, while others in that scenario, you teach people how to be a best selling author, you are an author, but you’re not a best selling author.
I’ll be honest right out of the gate, not all of mine are best sellers. I’ve seen where you could literally choose some obscure category and then turn your book into a best seller, then you could forever hold that title as that one best selling author. But I feel like when people should think about best sellers and stuff like that, I wouldn’t focus on the title of best selling author. When I published my book, The Wealthy Author became a best seller. But that’s not what I was focused on. I was more focused on generating passive income and consistent income from the book, because I’d rather say my books support me then say, “Oh, I was a best selling author, but now I don’t make any sales anymore.” Best seller is one of those titles where people like saying, “Oh, I’m impressed,” but it’s definitely a lot easier now. Because you just take some obscure category on Amazon, and become a best seller. Some people, for instance, one of my books that I co-wrote with 23 other authors became the USA Wall Street Journal bestseller. But that’s totally different; on Amazon it’s a lot easier.
Writing a book is an ongoing, evolving process I’m currently doing. Right now, I’m just trying to get books out quickly. So my books have 200 pages, my longest one being Content Marketing Secrets. But I like to produce the 80 to 90 page books that people are going to read, with knowledge that’s more specialized. I could put out 3 80 to 90 page books at $2.99 each, instead of one massive book, which is still going to be $2.99, because that’s the golden price that you need to have for Kindle publishing in most cases.
So I focused on creating shorter books. What that means my writing process is right now, is I’m trying to speak out the book, and then edit that recording, because I tried speaking a book for the first time ever, and I’m still working on this book. But I was able to get 3000 words in 30 minutes. And if I had to type that same amount, it would take me two to three hours. That saves a lot of time right there. It is a little messy; you’ve got a giant block of text. But if you just edit it later on, you can get the book out a lot faster by speaking it.
For the most part, I handle all of the editing for my books. I’ve had a good eye for that kind of stuff; I will admit that they’re not all perfect. My belief on that is if you provide a lot of value in your book, it’s easier for stuff to get overlooked. Now if it is really bad and blatantly obvious, it could ruin the reader experience. But if it’s just small things, it’s not as bad. One advice I do have is, you can do an audio book before you publish your book. By speaking your final book, and then being able to publish as an audiobook, that allows you to also do very effective proofreading, because it’s one thing to proofread for a typo, it’s another thing to actually speak the typo and say “Wow, that did not sound right.”
My podcast is Breakthrough Success. All the big ones are also on YouTube; we’ve been doing video interviews a lot more lately. I host the Content Marketing Success Summit over at contentmarketingsuccesssummit.com; over 70 speakers are currently there. It has everything, and we do add on to that. Who knows how many speakers will be there in a few months. And I’d say just all the social networks at Marc Guberti, those are some really great places to go. My website is also MarcGuberti.com.