12 Mar March 13, 2019 – Branding Guru Abigail Tiefenthaler, Legacy Lori McNeil and AP Exams Terry Redican
Abigail Tiefenthaler – Founder of Sweetspot Strategies, Inc.
Your brand is what people say when you’re not in the room.
Abigail Tiefenthaler has over 30 years of branding and marketing success, including 15 years in corporate and 19 running her own $1MM+ business. She understands how marketing supports sales. And, it all starts with branding. Her goal is simple, build a brand that positions a business as different and unique, then simplify marketing so it can attract the right prospects. Abigail helps her clients look at the bigger vision of their business so they can plan for growth and share their business genius in a way that makes them stand out from the crowd, create a loyal following, and feel good about what they do. She’s co-founded online and offline networking groups, she’s a mentor and presenter for SCORE and speaks regularly on branding and marketing. Sweetspot is a business development company that provides strategic support in the area of branding, marketing and sales so that activities are aligned with strategies, and strategies are aligned with goals. Abigail is passionate about working with business owners helping them segment, target, and position their brand for maximum effectiveness, and create selling strategies that qualify, convert and close.
Lori McNeil – International Educator and Business Coach
For every negative, you need 5-10 positive statements or remarks.
Its because that negative is so much stronger.
‘Legacy’ is not what we have been taught. Most people think that if they have great wealth, that they are leaving a legacy. Legacy is much bigger than you, your family or your local community. These are great but not big enough. A true legacy impacts the masses for generations. Lori McNeil, international educator, and business coach says, “You can’t buy a legacy, you have to build it. When building your own Legacy, you truly need to dig deeper into what YOU want to leave.” She teaches the importance of a legacy and provides a blueprint to actually accomplish it. How do you want to be remembered 100 years from now? It’s near the beginning of the year and a great time for people to start making those goals and planning the legacy they want to leave behind.
Terry Redican – Vice President of the Advanced Placement Program at The College Board
Terry is Vice President of AP Program Delivery. He is responsible for managing the Advanced Placement Program’s annual cycle, ensuring the delivery of opportunity to nearly 3 million students across 20,000 high schools world-wide. From the AP Teacher Course Audit and School Exam Ordering processes to the AP Reading and Online Score Reporting for Students and Educators, Terry and his team take the 5,000,000+ exams administered each year and their supporting processes from start to finish. Terry is responsible for the development and management of numerous digital products used by students, teachers, and school administrators to interact with the College Board, including the AP Digital Portfolio, the AP Teacher Community, AP Potential, and the AP Order Management platform.