21 Aug August 22, 2018 – Authority Marketing Rusty Shelton, Manager Answers Cornelia Gamlen and eParenting Gabi Jubran
Rusty Shelton – Co-founder of Catch Engine and Co-author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant
Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is CEO of Zilker Media which parterns with ForbesBooks and co-author of “Mastering the New Media Landscape: Embrace the Micromedia Mindset,” which was endorsed by David Meerman Scott, Tom Rath, Sally Hogshead and many others. He has been featured in Forbes, Inc. and many other top media outlets. In addition to his role at Zilker Media, he is also Senior Marketing Strategist at Advantage Media Group. Following a successful growth period for Shelton Interactive, the agency he founded in 2010, his company was acquired by Advantage Media Group in early 2016. He founded Shelton Interactive in 2010 with a forward-thinking model – creating a full-service digital marketing and public relations agency that integrated design, social media, website development and PR—services that are normally handled by multiple agencies—under one roof. The company handled the launch of more than 30 New York Times & Wall Street Journal bestsellers and represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. An NSA speaker, Rusty speaks regularly around the country on the changing world of public relations, including speaking at SXSW Interactive in 2012 on the topic of “Discoverability and the Future of PR.” An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin.
Cornelia Gamlem SPHR – Speaker, Consultant, HR & Management Expert and Best-selling Author of The Manager’s Answer Book: Powerful Tools to Build Trust and Teams, Maximize Your Impact and Influence, and Respond to Challenges
Cornelia Gamlem, SPHR, is President of the GEMS Group ltd., a management consulting firm that offers Human Resources solutions. With over 30 years of business and Human Resource experience, she served in a senior HR leadership role in a Fortune 500 company. She has authored many articles and white papers and has been interviewed for and quoted in a number of publications, including the Wall Street Journal, New York Times, Financial Times, Newsday, Boston Globe, Fortune, and HRMagazine. With experience with a Fortune 500 company at the operations and corporate level as well as with small businesses, Cornelia is skilled in human resource and business practices, policy and management development in a variety of firms and industries including privately held firms and non-profits. She co-authored “The Big Book of HR,” “The Conflict Resolution Phrase Book,” and “The Essential Workplace Conflict Handbook” – all great resources for managers, business owners, and HR professionals.
Gabi Jubran – Founder and Chief Evangelist at HAPPI
Gabi is the Founder/Executive Director of a non-profit called HAPPI (Helping Awesome Parents Parent Intentionally). Their mission is to educate, inspire and empower parents to connect with themselves and their local communities to ensure the future generation of HAPPIness. HAPPI’s content will focus on practicing self-care, creating intentional habits, using technology mindfully, family/community engagement and emotional intelligence skills. As the son of Palestinian immigrants, he feels very fortunate to have grown up in Menlo Park – an area that embraced diversity, progressive ideals and possessed high levels of intellect. After college, he moved back to the Bay Area to start a role in sales at a startup company. He went on to be promoted 3 times in 3 years, however, he found a passion around the problem of how to raise a balanced child in an age where technology accelerates faster than parents can adapt.