03 Feb February 3, 2017 – Ultimate Guide Tom Hogan, BeachParking Case Polen & Wise Healthcare Month Doug Zarkin
Tom Hogan – Principal and Creative Director at Crowded Ocean, Marketing Agency for Startups and Author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors
Tom Hogan is a skilled strategic marketer and served as VP of Corporate Marketing for Oracle, VitalSigns Software and Lucent. Tom Started ORACLE Magazine and was one of the creators of Oracle OpenWorld. He was a principal for Hogan Communications, which worked with the VC community to position, develop and launch portfolio companies. Now, he is founder and principal of Crowded Ocean, a marketing agency that specializes in technology startups in their first stages of going to market. Their value proposition is simple: give them 6 months and we’ll put you on the map and position you to succeed in the long run. Crowded Ocean is a two-person marketing firm that works exclusively with VCs and their high tech portfolio clients. They have worked with and launched such companies as Palo Alto Networks, Clearwell, Nimble Storage, Druva and Sumo Logic.
Case Polen – President and Co-Founder of BeachParking.com
Case Polen is part of the team at BeachParking.com. They aim to revolutionize the beach parking experience by providing convenience, security, and peace of mind through detailed parking information and online reservations. Finding a parking spot may be the most difficult aspect of your day trip next to traffic. Many drivers utilize parking apps to guarantee their spot on arrival to the city or airport. Why not the beach? At BeachParking.com, their goal is to make the best of your day in the sun with detailed parking information and a no-hassle guaranteed spot near the beach. Case is currently a senior at the University of Connecticut and part of the NextGen community.
Doug Zarkin – Chief Marketing Officer of Pearle Vision
Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena. In 2002, Doug joined Avon Products, Inc. as Director of Marketing and Creative Services. It was there that he launched and managed “Mark,” a domestic and international brand targeted to upscale young women, amassing $118 million in sales in 18 months. In 2005, Doug assumed the role of Vice President of Marketing for Victoria’s Secret brand Pink. He achieved a +$400 million cross-category brand and stand-alone business. In 2012, Doug joined Luxottica as the Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica’s near Billion dollar, 600 locations global optical franchise business. In 2015, Doug was recognized with a Silver Effie for marketing excellence in HealthCare Services Marketing for leading the brand revitalization work for Pearle Vision. Today, Doug is with us to talk about Wise Healthcare Month and new survey data on building trust.